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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Executives can also convince themselves that sales will provide enough “air cover.”

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GTM 77: Building a Top-Down Sales Strategy While Maintaining a Bottoms-Up Approach with Leena Joshi

Sales Hacker

Leena Joshi is Co-Founder & CEO of CloseFactor , a GTM strategy and execution platform that helps enterprise tech hone in on the exact right prospective customers and accelerates their conversion by helping your sales and marketing teams be contextually relevant to them. The theme for the year is go-to-market convergence.

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Conversational marketing: A guide to a key B2B GTM strategy

Martech

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

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Create a B2B GTM strategy that buyers, execs and revenue teams love

Martech

“What is the right go-to-market (GTM) strategy(ies) for our business?” ” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). In B2B , GTM strategies have been a part of company planning forever.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue. Increasingly discerning buyers.

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3 ways to rethink content’s role in your B2B GTM strategy

Martech

Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. Go beyond one-dimensional content such as standard blogs, canned webinars and white papers, which tend to clog our sales and nurture process instead of inspiring buyers along their journey. Get MarTech! In your inbox.

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GTM Alignment: Marketing, Sales, & Product Leaders Share Their Strategies

G2

In a recent G2 Reach 2023 panel discussion about go-to-market (GTM) strategies, B2B SaaS leaders across marketing, sales, and product landscapes shared time-tested insights on how to align organizational efforts effectively.

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