Remove starting-with-a-blank-sheet-of-paper
article thumbnail

What If We Started With A Blank Sheet Of Paper?

Partners in Excellence

Part of our problem in figuring out how to respond to these changes is that we continue to start from our current/historical models of marketing, selling, customer service/experience. What if we weren’t bound by the way we have always done things and designed the engagement process from a “blank sheet of paper?”

article thumbnail

What if we started with a blank sheet of paper?

Membrain

This impacts everything we do to try to engage our customers, creating value through their buying and usage journey. To effectively engage our prospects and customer, we have to rethink all our strategies and approaches in working with them.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Starting With A Blank Sheet Of Paper

Partners in Excellence

You can play along, take out a sheet of paper or open a blank document. After all, that’s what sales is responsible for, so why don’t we start there? We might start with some things like, what are the problems we are the best in the world at solving? I’d like to go through a thought experiment.

article thumbnail

On Sequences And “Touches”

Partners in Excellence

To reach and engage them, we have to leverage multiple channels of engagement. Phone, email, social, texts, and other channels must be leveraged simultaneously to provoke a prospect–even a customer to respond. Data shows we often need to reach out over 15 times to catch the attention of prospects. Yet he persists. (I

article thumbnail

Settling…….

Partners in Excellence

What If We Started With A Blank Sheet Of Paper? They need to address new opportunities, they need to solve problems, they need to rethink and do things differently. Often, customers incite themselves to change. Perhaps it’s problems, perhaps competitive threat, perhaps it’s being opportunistic.

article thumbnail

What If They Aren’t Looking?

Partners in Excellence

But if they aren’t looking and don’t know they should be, how to we find them, reach out to them, incite them to change, perhaps even to start a buying journey. We know that customers are moving increasingly to a digital buying journey, supported by sales. SEO becomes important.

Education 111
article thumbnail

Email marketers: What’s on your vacation to-do list?

Martech

Everybody knows how great vacations are, but we email people truly appreciate taking a vacation amid all the craziness. As you read this, I will be holidaying in Greece and Thailand. I’ve never been to either before and look forward to a much-needed break. Since returning from the Christmas holidays on Jan. Disconnection is important.

Retail 104