Search Engine Land

FEBRUARY 5, 2024

When Illyes was talking about HTML structure, he was likely referring to some of the things SEOs like to obsess about: The number of H1 tags on a page. The order of H tags. Whether something is a <b> or a <strong> tag. That doesn’t mean you shouldn’t use proper H tags and nested elements.

X-functional 129

X-functional Engineering Technique Start-ups 129

Search Engine Land

FEBRUARY 28, 2024

We’ll also: Compare its features, flexibility and ease of use vs. the Google tag. The Google tag, or gtag.js, is a JavaScript library by Google that tracks and collects data, serving as an all-encompassing link between your site and various Google services, including Google Ads and Google Analytics 4. What is gtag.js?

User Experience 111

User Experience Clients Strategize Start-ups 111

Search Engine Land

FEBRUARY 14, 2024

YouTube introduced a range of updates designed to assist brands and creators in enhancing conversions, expanding their reach, and facilitating the sharing of content: Product tagging in live streams. Product tagging. Get the daily newsletter search marketers rely on. Post only feeds. Video and Short uploads from mobile.

Product 124

Product Launch Promote Conversion 124

Search Engine Land

AUGUST 29, 2023

Title tags that include keywords rank in the top 5 positions of Google 85% of the time. That’s according to new research on title tags and meta descriptions shared with Search Engine Land by enterprise SEO platform BrightEdge. Writing title tags and meta descriptions remains a significant time investment for enterprise marketers.

Finance 132

Finance Retail Engineering Product 132

Search Engine Land

FEBRUARY 14, 2024

As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. In my previous article, “ B2B SaaS SEO: Mapping your keywords to the customer journey ,” I discussed strategically influencing B2B SaaS customer journeys through keyword analysis and content tagging.

Customers 100

Customers User Experience Referrals B2B 100

Martech

MAY 7, 2024

Google’s deprecation of third-party cookies is causing disruption in digital marketing. Among the tactics available to help marketers navigate a cookie-less world: Technology solutions like Google Privacy Sandbox , customer data platforms (CDPs) and data clean rooms. Various ID and tags to help identify audiences across platforms.

Customers 103

Customers Retail Networking Technology 103

Search Engine Land

APRIL 9, 2024

Enhanced tagging. Creators who have their own stores can now tag products and merch across their entire video library at once, based on products detected in links from their videos’ descriptions. YouTube aims to help creators save time by enabling them to efficiently tag and promote more of their own products. Fourthwall.

Commission 97

Commission Promote Product Conversion 97

Martech

JANUARY 24, 2024

Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology. I have used AI that tagged images of white women as “beautiful” and “happy” while merely tagging Asians or blacks as “ethnic.” I would think so. Minutes add up to hours fast.

Niche 108

Niche Price Technology Technology 108

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Employ traditional offline marketing methods, including event booths, networking events, television, radio, and print ads.

B2B 114

B2B Customers Objectives and Key Results Price 114

Martech

JANUARY 2, 2024

There is much talk about how marketers can leverage customer data. However, this also means thinking about how this same customer data needs to flow throughout all the marketing platforms marketers use to do their day-to-day jobs. We have already seen how marketers can leverage conversion data in top-of-funnel activities.

Customers 112

Customers Campaign Conversion Start-ups 112

Search Engine Land

FEBRUARY 1, 2024

This new data layer enables B2B marketers using LinkedIn’s Insight Tag to set new conversions, build retargeting audiences and measure campaign impact without the need for additional tracking codes on your website. What is LinkedIn’s Insight Tag? ” Get the daily newsletter search marketers rely on. .”

Launch 98

Launch Campaign B2B Engineering 98

Martech

APRIL 16, 2024

Remember, while some options are free, most come with a price tag. Within your tag management system, ensure that it correctly reads the user’s consent choices. For example, if the user opts out of marketing cookies, you cannot execute any tracking pixel code scripts provided by your ad platform (Google Ads, Meta, etc.).

Territory 123

Territory Consult Price Start-ups 123

Search Engine Land

MAY 29, 2024

Get the daily newsletter search marketers rely on. How to set up custom dimensions Regardless of the type of custom dimension, it must be created via Google Tag Manager. Before getting started, make sure the GA4 and Google Tag Manager accounts are properly configured and linked. Business email address Subscribe Processing.

Customers 84

Customers Quota Consult Follow-up 84

Search Engine Land

MARCH 1, 2023

However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics platform, using a dramatically different interface and walking through a new setup process. tag is the basic tracking code you need to place on your site. Step 5 Save your tag and publish your GTM container to push it live.

GTM 130

GTM Start-ups Conversion Engineering 130

Search Engine Land

MARCH 13, 2024

Ads with product tags expansion. Starting in March, Meta will introduce ads with product tags to the Facebook Feed (currently available only on Instagram). Then, in April, Meta will globally launch ads with product tags for all businesses, regardless of whether they have a Shop. in conversions. Collaborative ads update. .”

Retail 116

Retail Campaign Launch Networking 116

Search Engine Land

MARCH 11, 2024

Here’s what your report specifically uncovers: Precise topical gaps: By analyzing title tags, URLs and meta descriptions, your report identifies the primary entities your competitors focus on for each page. Get the daily newsletter search marketers rely on. Title tag: The content of the HTML <title> tag.

Niche 123

Niche Strategize Engineering Represent 123

Search Engine Land

JANUARY 29, 2024

Header tags Also known as H tags, header tags are how you define the topic of the page and the individual sections. There should only be one H1 tag on a page (which includes navigation and menus), and the keywords and topic should pass to H2s. Header tags must be used in a specific order and should not skip levels.

User Experience 121

User Experience Engineering Follow-up Technique 121

Search Engine Land

NOVEMBER 7, 2023

Dig deeper: How to optimize your social media pages for search How to ensure your content is optimized for social media Technically speaking, the tags you need to pay close attention to here are your OpenGraph (OG) tags. OG tags are also specified further down on the page. The Facebook Sharing Debugger. SUBSCRIBE See terms.

Retail 111

Retail Engineering Presentation Referrals 111

Martech

APRIL 10, 2024

Enhanced tagging. Creators with stores can tag products and merchandise across their entire video library at once, based on products detected in links from their videos’ descriptions. Fuel for your marketing strategy. They are: Shopping Collections. The Affiliate Hub. Fourthwall. Why we care.

Commission 83

Commission Promote Up-sell Start-ups 83

Search Engine Land

OCTOBER 5, 2022

Google has just announced three additional feature capability updates to their tag. Tag coverage summary Google Ads and Analytics integrations CMS integrations. The new updated tag. Tag coverage summary. You can see where tags are implemented in suggested pages. ” Now, Google has added three new features.

Engineering 128

Engineering Start-ups Product Conversion 128

Search Engine Land

APRIL 1, 2024

This article covers a step-by-step bulk product optimization process for SEO , highlighting some Excel formulas and third-party tools, including ChatGPT and Grammarly, to help make the process go faster for title tags, meta descriptions and product copy optimization. We simply need to craft a relevant product title tag.

Product 86

Product Launch Follow-up Start-ups 86

Search Engine Land

APRIL 16, 2024

As a search marketing professional, you’ve honed your skills in driving targeted traffic and achieving measurable results. Join MNTN on Thursday, April 18th to learn more about why CTV is a logical next step for search marketing pros. But what if you could amplify your impact and reach a wider audience?

Price 83

Price 83

Search Engine Land

DECEMBER 2, 2022

Video marketing is not a “nice-to-have” marketing strategy anymore. It has become a digital marketing necessity for almost every business – from financial planners to physicians. And if you think that video marketing doesn’t fit your industry, it’s time to put your creative mind to work. Keyword Search.

Strategize 139

Strategize Engineering Start-ups Up-sell 139

Heinz Marketing

DECEMBER 21, 2023

A taxonomy does this through structure (models and templates), metadata (tagging) and controlled vocabulary to ensure consistency in tagging and ease attribution. Tagging is usually seen in faceted taxonomies, which allows content to be broken down into multiple dimensions and organized by metadata and category.

Campaign 116

Campaign Clients Strategize Contract 116

Search Engine Land

OCTOBER 18, 2023

YouTube is rolling out a new feature that enables creators to add timestamps to tagged products in their videos. For example, it is going to enable creators to bulk tag affiliate products in video libraries. ” Get the daily newsletter search marketers rely on. Why we care.

Launch 119

Launch Product Strategize Engineering 119

Martech

OCTOBER 24, 2022

The first thing to do is start tracking a data stream with Google Tag Manager (GTM). Are they in market? Not in market? To start tracking with GTM, click the arrow next to “Tag installation.”. Dig deeper: GA4: What marketers need to know for a successful transition. Go to your GTM account and create a new tag.

GTM 121

GTM Start-ups Follow-up Conversion 121

Search Engine Land

APRIL 22, 2024

Think: meta tags, schema markup, the disavow tool and more. Google doesn’t use the keywords meta tag in our web search ranking. In terms of concept, this actually isn’t too far removed from the thinking behind HTML meta tags. Surprisingly, a new coding syntax was adopted instead of just using meta tags more extensively.

Engineering 108

Engineering Start-ups Follow-up Up-sell 108

Martech

NOVEMBER 21, 2023

With a solid data foundation, the DAM can “extend its arms into the other areas of your marketing technology stack,” Murphy said. Assets can also be tagged by color or other visual attributes. Since this metadata can be categorized in a number of ways, team members should work together to agree on how their assets should be tagged.

Legal 91

Legal Finance Technology Technology 91

Search Engine Land

SEPTEMBER 21, 2023

This article goes beyond the standard on-page audit elements (like titles, descriptions and header tags) to examine potential gaps in your enterprise technical SEO audit stemming from the complex nature of these websites. When a page contains unique content, its canonical tag should be self-referencing. <link Franchise websites.

Objectives and Key Results 104

Objectives and Key Results Engineering High impact Networking 104

Search Engine Land

MARCH 11, 2024

Content curation and tagging Manually curating and tagging content can be a time-consuming and labor-intensive process. AI-powered CMS platforms can automate tedious tasks like image tagging, metadata creation and content categorization. Get the daily newsletter search marketers rely on.

Technology 118

Technology Technology Engineering Strategize 118

ConversionXL

JULY 30, 2021

Google Tag Manager (GTM) allows your team to collect data essential to making smart marketing decisions. Why Google Tag Manager is important for tracking behavior and solving analytics problems. Why Google Tag Manager is important for tracking behavior and solving analytics problems. Enter Google Tag Manager.

GTM 140

GTM Follow-up Start-ups Campaign 140

Heinz Marketing

MAY 19, 2024

Ideal Users I can see it being extremely helpful for a number of different marketing roles: Web Developers: Developers can use Clarity to gain a better understanding of how users engage with their websites, allowing them to make informed decisions about design changes, feature enhancements, and performance optimizations. Get started today!

E-commerce 60

E-commerce UX User Experience Represent 60

Hubspot

SEPTEMBER 27, 2011

Representatives from Google News, during a session at this years Online News Association conference in Boston, announced a new meta tag that will allow its over 50,000 subscribers to send a message to Google News. The tag’s syntax is as followed: Now, why should marketers care about this? Marketing More Like a Publisher.

Represent 55

Represent Engineering Follow-up Campaign 55

Search Engine Land

JUNE 16, 2023

Title and description tags still matter Title and description tags are HTML elements that you can customize to reflect the content of your web pages. The text of your title and description tags is displayed in search results. Get the daily newsletter search marketers rely on. Serving Iowa City and Cedar Rapids”).

Click Through Rate 118

Click Through Rate Service Start-ups Up-sell 118

Search Engine Land

MARCH 14, 2024

Why we need to test SEO strategies Testing and proving a strategy is more important than ever as companies are looking really closely at the ROI of marketing in general and especially SEO. Get the daily newsletter search marketers rely on. Metadata testing Title tags and meta descriptions are essentially organic ad copy.

A/B testing 109

A/B testing Click Through Rate UX Engineering 109

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations. We must adopt privacy-centric marketing solutions to cater to changing consumer demands.

GTM 96

GTM Legal UX User Experience 96

Martech

MAY 30, 2024

Get the daily newsletter search marketers rely on.Business email addressSubscribe See terms. How to set up custom dimensions Regardless of the type of custom dimension, it must be created via Google Tag Manager. Before getting started, make sure the GA4 and Google Tag Manager accounts are properly configured and linked.

Customers 67

Customers Quota Consult Follow-up 67