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10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Now, jump to 2015: according to a study published by VentureBeat last year , 77% of “digital natives” (roughly, generation Y and a huge part of X) expect their online experience to be personalized. Nowadays, employing such techniques is downright a prerequisite of doing business online successfully. Main Page Recommendations.

UX 115
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Website Information Architecture: How to Optimize for UX

ConversionXL

Here are research and testing techniques that UX professionals use to determine the best information architecture, workflows, menu structure, or website navigation paths. method for finding patterns in how users expect to find content or functionality. The tool of choice for a lot of UX professionals. Card sorting.

UX 114
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Nudge Marketing: From Theory to Practice

ConversionXL

In other words: Behavior = motivation x ability x prompt. If the user can’t find the “X” button, the choice is presented negatively—a confirm-shaming dark pattern , which is the opposite of a nudge. It’s a tried and tested persuasive pricing technique , but one that fits nicely within nudge theory, too.

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How to structure people operations to scale SEO success

Search Engine Land

The biggest roadblock to scaling SEO: People operations The biggest roadblock to scaling SEO isn’t the technique itself. Technical SEO : Oversees crawling, indexing, and general site functionality, particularly regarding page speed and UX/UI. which immensely elongates the entire process.

CTR 122
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How to Design an Ecommerce Checkout Flow that Converts

ConversionXL

Any small design improvement in your checkout UX usually has a direct impact on how much money your site makes. The bottom line is this: Behavior = Motivation x Ability x Trigger. How to Design Your “Add to Cart” Function and Shopping Cart Page. Think about it. Motivated buyers come here to finish their order.

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Getting The Website Information Architecture Right: How to Structure Your Site for Optimal User Experiences

ConversionXL

Techniques for figuring out the optimal menu structure. Here are research and testing techniques UX professionals use to determine the best information architecture, workflows, menu structure or web site navigation paths. method for finding patterns in how users would expect to find content or functionality. Image credit.

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How To Sell Conversion Rate Optimization To Your Boss

ConversionXL

We have some number of HiPPOs here that prescribe to the belief that web design and UX is something that just anyone off the streets can figure out case-by-case with a little googling – my fear is that they do or will feel the same about conversion optimization.” ” Finding The Companies Who Optimize. .