Iannarino

APRIL 29, 2024

Discover how to thrive in the unpredictable terrain of modern sales by mastering decision making.

Sales 174

Sales 174

Search Engine Land

MAY 1, 2024

Statcounter has updated its search engine market share stats for April – and the results are shocking. If they’re true. I’m doubtful – but hoping Statcounter will confirm whether these numbers are indeed accurate. By the numbers. Google’s U.S. search market share in the U.S. fell to 77.52% in April, down from 86.94% in March and down from 88.8% in April 2023.

Market share 120

Market share Territory Engineering Start-ups 120

Anthony Cole Training

APRIL 26, 2024

DNA is a molecule called deoxyribonucleic acid, which contains the biological instructions that make each species unique. So, what makes up the very unique and coveted Sales DNA? Is there a genetic code for successful sales managers and if so, wouldn’t every company like to crack that code?

Sales 246

Sales Drivers/motivators 246

Iannarino

APRIL 26, 2024

I made my first cold call when I was 15. I was given a list of phone numbers of community groups. I called each number to ask the community group to conduct a charity bike-a-thon to raise money for a charity. I was the only person to get a group to raise money. In fact, I organized two events, which was more than the rest of the people making calls.

Cold Call 209

Cold Call Sales 209

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Search Engine Land

APRIL 26, 2024

Google’s March 2024 core update is now done rolling out, it started on March 5, 2024 and completed 45 days later on April 19, 2024. This was a big core update, where Google said that this core update is more complex and involves changes to multiple core systems, while also ending the standalone helpful content update. Google did not tell us until April 26th, 52 days after the rollout began, that it finished on April 19th.

Engineering 145

Engineering User Experience Launch Start-ups 145

Martech

APRIL 29, 2024

Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. And this new environment exists for a reason — consumers value their privacy. A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics.

Trust 118

Trust Consult Conversion Customers 118

Partners in Excellence

APRIL 26, 2024

It’s human nature to focus on the big things. Whether it’s a BHAG, a closing presentation for a major deal, a big job opportunity, a critical event. We obsess about how we succeed. We develop strategies, contingency plans, prep and rehearse. We are driven to succeed for those big things. We treat the little things differently. We may skip them, thinking they aren’t important.

CRM 116

CRM Presentation Meeting Closing 116

Iannarino

APRIL 27, 2024

Discover how evolving from a traditional salesperson to a consultative business advisor can drastically improve your B2B sales success.

Consult 179

Consult Technique Sell B2B 179

SaaStr

APRIL 27, 2024

Why do founders leave after their companies are acquired? There are many nuanced answers, but in the short and medium term, it’s incentives. Acquirers use 3 incentives to get founders to stay: Sticks. If you leave, you lose X% of the consideration. Acquirers try to put 30%-40% of the founders’ consideration at risk, if they can get away with it. This sort of works, but it leads to “rest-and-vest” behavior if not thoughtfully combined with Carrots (next point).

Up-sell 117

Up-sell Sell 117

Martech

APRIL 30, 2024

Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience. Among the areas of change: Data privacy regulations, which remain a patchwork on a global and national level in the United States. New email regulations from companies like Google and Yahoo, which are trying to reduce spam and protect their email revenue stream.

Strategize 106

Strategize B2B Conversion Process 106

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Force Management

APRIL 25, 2024

Determining the budget line item for a sales initiative can be difficult until you start talking to vendors. There are a multitude of sales consultants out there with prices that vary just as much. Once you determine the key knowledge gaps you're trying to fill in your organization or the challenges you're trying to overcome, then it's time to connect with the right solution for your budget and pain points.

Consult 107

Consult Sales Price Product 107

Iannarino

APRIL 28, 2024

Discover how increasing your business contacts can drive larger deals and deeper engagement in enterprise clients.

Contact 168

Contact Clients Sales 168

Search Engine Land

APRIL 30, 2024

The Google interface we know today will be gone in less than three years. As ridiculous as this prediction may seem, I remember back in 2004 when Google.com finally overtook Yahoo.com. For eight years, no one thought that would ever happen, but it did. Why? Simply put, Yahoo had the best user experience on the web for 10 years, but Google provided a better one.

User Experience 114

User Experience Niche Service Closing 114

SaaStr

MAY 1, 2024

Dear SaaStr: What Was Your #1 Hack to Increase Trial Conversions to Paid? The quickest hack I did was answer all calls and chats immediately. I opened up a remote phone bank / set of agents just to answer trial users’ questions; and I made sure every chat that was in a trial was answered in real-time where practical. There are many product-level things you can do.

Conversion 96

Conversion Presentation Prospecting Start-ups 96

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

Martech

MAY 1, 2024

Is your social media strategy keeping pace with the latest industry trends and innovations? Deloitte’s comprehensive “State of Social Media” report reveals that social-first brands are achieving remarkable outcomes – including an average 10.2% revenue increase – by repositioning social at the core of their entire brand and customer experience.

Customers 92

Customers 92

Membrain

MAY 1, 2024

I don’t often talk about “hacks,” because I believe that outstanding sales performance doesn’t have shortcuts. You have to have a great strategy , a way of selling , the right team, the right milestone-based process , the right skills, and the right coaching.

Sales 80

Sales Sell Process 80

Search Engine Land

APRIL 26, 2024

Google has served “billions of queries” with its generative AI features and plans to “expand the type of queries we can serve our users” even further. That’s according Alphabet/Google CEO Sundar Pichai, speaking during the Q1 2024 Alphabet earnings call. AI overviews, which Google introduced in the U.S. in late March and the UK earlier this month for a small slice of queries, are also increasing Search usage, according to Pichai: “Based on our testing, we are

User Experience 126

User Experience Follow-up Product 126

SaaStr

MAY 1, 2024

So we’re almost there!! 2024 SaaStrEuropa.com is June 4-5 in London! Join us for 2+ fun filled days, a great party, 100s of braindates and workshops, and so much more! And meet everyone from Harry Stebbings to the CEO of Gong! Ok with that, what are the Top 5 Trending Sessions … So far?01 Lessons Learned from Scaling to Billions with Gong’s Co-Founder & CEO Lessons Learned from Scaling GTM Teams and Ops at Notion, Asana, and Dropbox with Notion’s GM Mastering the Cu

GTM 81

GTM Growth Meeting Customers 81

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Pipeline

Martech

APRIL 29, 2024

The age-old marketing question: Should we prioritize activity or results? It’s been the topic of heated discussions in boardrooms and around water coolers for as long as anyone can remember, and people have some pretty strong opinions on this one. In pursuit of activity In the activity corner, we’ve got the folks who believe that consistent effort is the secret sauce to long-term success.

Strategize 103

Strategize Negotiate Follow-up Growth 103

Salesfolks

APRIL 25, 2024

Storytelling in sales is a powerful tool that transcends the mere presentation of facts and figures, transforming the sales process into an engaging, memorable, and persuasive experience. Successful salespeople understand that at the heart of every purchase decision lies not just a need, but also an emotional and psychological connection.

Sales 96

Sales Presentation Process 96

Iannarino

APRIL 25, 2024

Discover how to elevate your B2B sales performance and outshine the competition with these expert tips on boosting win rates.

B2B 149

B2B Sales 149

Search Engine Land

APRIL 29, 2024

Google Ads today introduced six new AI features for Performance Max campaigns. Why we care. You’ll want to explore these new PMax features to see whether they help you uncover new insights or improve campaign performance and ROI. Customer Value mode. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to acquire high-value customers.

Campaign 115

Campaign Contact Strategize Conversion 115

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.

Price

Adaptive Business Services

MAY 1, 2024

I had an interesting discussion recently with my friend, Gary Kurtis , with Sales Tips 101. Gary and I have stunningly similar sales backgrounds as well as our belief in the importance of developing selling fundamentals. Gary mentioned that he has always focused on making quality calls but has now modified that approach to include quantitative values as well.

Appointment 71

Appointment Cold Call Sales CRM 71

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. However, as the martech landscape evolves, your stack must remain optimized for maximum efficiency and effectiveness. Here is why and how to do it. What is martech optimization? Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

Strategic planning 94

Strategic planning Technology Technology Strategize 94

SaaStr

APRIL 30, 2024

So averages can be a bit misleading, especially once you are looking at the Best of the Best. The SaaS companies that actually IPO’d. But those ones are the ones we have great data on. And how old is the average SaaS CEO at … founding? The answer is 33: Some were younger, some older, of course. Scott and Michael were 22 when they started Atlassian.

Engineering 78

Engineering Technology Technology 78

The Advantexe Advisor

APRIL 30, 2024

If you are listening carefully to the business news, you will have heard the experts talking about the impacts of a “soft landing” and how that will affect business performance from now until the end of the year.

79

79

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Campaign

Search Engine Land

APRIL 29, 2024

Getting international SEO right is hugely important for global brands. And one of the most fundamental optimizations is the domain and URL structure you choose to use. While Google offers guidelines for using locale-specific URLs , SEO information on the topic is limited and sometimes confusing. Many SEOs tend to advise using ccTLDs in each market if you have the resources.

E-commerce 113

E-commerce Territory Represent Up-sell 113

Partners in Excellence

MAY 1, 2024

Andy Paul and I were having what I’ve labeled “The Old Fart Conversations About Selling.” Neither of us feel we are out of touch with modern selling, the challenges both buyers and sellers face. Both of us embrace all sorts of technologies very quickly, as an example we both are actively developing AI based tools. Each of us talk to thousands of sellers and customers every year, and Andy’s podcasts reach 10s to 100s of thousands more.

Technology 68

Technology Technology CRM Pipeline 68

Martech

MAY 1, 2024

Google Ads introduced six new AI-powered features for Performance Max campaigns. Customer Value mode. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to acquire high-value customers. New customer acquisition goals are now available for Search Ads 360 advertisers. Customer retention goal. This PMax feature, also in beta, is designed to help you win back lost customers through the use of targeted strategies built on behavior patterns discovered

Campaign 87

Campaign Launch Strategize Conversion 87

SaaStr

MAY 1, 2024

So Zoom is just that crazy outlier in SaaS. Covid fueled it to insane growth like we’d never seen before, going from $1B ARR to $4B ARR … in one year. Yes, one year. But it wasn’t a gift. As the world reopened, we didn’t need quite as much Zoom. And the enterprise business, while starting to taking off, couldn’t overcome the gravity from so many small customers that didn’t need quite as much Zoom as they did during lockdown.

Growth 72

Growth Contact Start-ups Customers 72

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming