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This day in search marketing history: March 24

Search Engine Land

Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. Summer Olympics postponement further shakes 2020 ad spending expectations 2020: The postponement would impact digital as well as TV ad spending plans.

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Why Our Social Team Developed a Private Facebook Group and How It Impacted Our Audience

Hubspot

Since then, we have launched our first Facebook Group, Marketer to Marketer … because nobody knows marketing like marketers do. At Facebook’s F8 conference in 2019, Mark Zuckerberg announced their plan to really focus on supporting and promoting Groups going forward. Since launching the Group in March 2020, it’s been successful.

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Attraction Marketing: What It is & How to Master It

Hubspot

Ultimately, instead of marketing messages taking the angle of "This is why you need this," attraction marketing tends to take the angle of "This is why I need this." Has the developing tool you're launching helped you with data entry? A post shared by Forbes “Top 10 Entrepreneur” (@laurentickner) on Mar 2, 2020 at 10:39am PST.

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4 Ways Retailers Can Measure Holiday Ecommerce Success

Salesforce

You’ve heard this one before, but it bears repeating: 2020 was an unprecedented year. View traffic from every angle. When you measure traffic, begin with a holistic view of your overall strategy to determine whether you have the right cadence of messages and promotions, launches, and email campaigns. Consumers spent $1.1

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7 YouTube Features That Will Help You Get More Views

Hubspot

According to many marketers who manage video successfully, this content is definitely worth your effort in 2020. Building a solid content strategy might include the following steps: SEO or Keyword Research: This will help you identify which topics or keywords are highly searchable and could inform a successful video's angle.

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This day in search marketing history: February 7

Search Engine Land

Google Posts being rejected because of non-compliance with image guidelines 2020: It seemed like maybe Google didn’t want users to use stock photos. Google adds Siri Shortcuts to its iOS apps 2020: Users could take actions within the corresponding Google app through Siri by saying trigger phrases, such as “search with Google.”

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Do AR Product Previews Actually Lead to Purchases [New Research]

Hubspot

Below, I'll walk you through a few AR strategies that effectively benefit retailers now, or could be a vital product marketing tactic in the future: 3 AR Product Marketing Strategies to Watch in 2020. With a large catalog of bicycle product shots taken from multiple angles, they created AR previews with Shopify.

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