Why Only 48% Of SDRs Consistently Meet Their Quota (And How You Can Fix it)
Sales Hacker
SEPTEMBER 4, 2020
That means if you’re an SDR, there’s a 52% chance you’ll hit the phones hard, send tons of emails, and not even reach 90% quota. So why is quota attainment so bad for so many SDRs? When I ask prospects what tools they use for cold outreach , I get the same answer over and over — cold calling and cold emailing.
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