Martech

JULY 7, 2022

Two years ago, marketing technology pioneer and chiefmartec.com editor Scott Brinker outlined the four key responsibilities of marketing technologists, summarized here. That work espoused the view that you could be both a marketer AND a technology leader. X-Axis: A range of skills from a focus on technology to creativity and arts.

X-functional 80

X-functional Legal Campaign Negotiate 80

Search Engine Land

OCTOBER 23, 2023

Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. Automated vehicle ads were launched. With that, an alternative targeting technology known as Federated Learning of Cohorts (FLoC) was opened for advertiser testing in Q2 2021, with adoption slated for Q4 2022.

E-commerce 126

E-commerce Launch Campaign Retail 126

ConversionXL

SEPTEMBER 3, 2021

The average app install cost per Facebook Ad in 2020 was $3.50. To do that, you need to define goals pre-launch to drive optimization post-launch. Goals to measure could be “X users completed free trial in X timeframe” or “X users completed basics course in X timeframe”.

UX 121

UX X-functional A/B testing Follow-up 121

SaaStr

JANUARY 10, 2020

With more companies launching and thriving outside of Silicon Valley, regions such as ‘Silicon Slopes’ in Utah and ‘Silicon Alley’ in New York City are gaining traction within the startup scene. Harry Stebbings: Welcome to the very first SaaStr podcast of 2020. Bob Moore: At that 50 plus era, there’s a function for this.

X-functional 52

X-functional Start-ups Drivers/motivators Go To Market 52

SaaStr

DECEMBER 17, 2019

Join us at SaaStr Annual 2020. Technology Reporter @ CNBC. Please welcome Zach Perret, Plaid Co-Founder and CEO and Ari Levy, CNBC Senior Technology Reporter. But the really wonderful thing that we’ve been searching for is we wanted a mix of finance and technology. So we launched Canada midway through last year.

Finance 57

Finance X-functional Non-Profits Launch 57

SaaStr

APRIL 23, 2019

Join us for SaaStr Annual 2020. Also, Brex is a Super Platinum sponsor for Annual 2020. So, can you talk a little bit about the early days of going through that idea iteration phase, and how did you decide to launch Brex? We’re going to go into the bleeding edge of technology, and the bleeding edge of technology was VR.

Launch 59

Launch Pitch Niche Negotiate 59

SaaStr

AUGUST 7, 2020

Coupa CEO, Rob Bernshteyn, and SaaStr CEO, Jason Lemkin, will discuss how the Cloud has changed in 2020. Trisha Price: Yeah, I mean, for us, it has changed over the years and it has changed as we’ve launched new solutions, right? Absolutely information technology. This episode is sponsored by Guideline.

Price 58

Price Retail X-functional Healthcare 58