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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

Additionally, this stage involves deepening relationships with existing customers through upselling and cross-selling, as well as identifying opportunities for strategic partnerships and integrations. Key Objective: Solidify market leadership by balancing competitive pricing with margin optimization.

Price 104
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20 Stats That Make the Case for Co-Marketing in 2020

Hubspot

To help you make the case for co-marketing, here’s a list of 20 statistics that prove why you should consider this strategy in 2020. 20 Co-Marketing Stats to Know in 2020. The State of Co-Marketing in 2020. Brand partnerships that leverage digital channels see 4X the pipeline of non-digital partnerships.

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5 Ways to Uncover Hidden Revenue in Strategic Accounts

SBI

5 Ways to Uncover Strategic Account Revenue. Now, with the economic uncertainties of 2020, sales teams of all sizes are desperate for a more strategic approach to building dependable and ongoing opportunities to optimize customer revenue in their most strategic accounts. Manage Relationships More Strategically.

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How event marketers can use hologram technology for live and hybrid experiences

Martech

WeWork announced a strategic partnership with ARHT Media in May 2021, bringing the holographic technology to up to 3,500 enterprise customers through the WeWork network as more locations are equipped with the capture studios and displays. Holograms in live conferencing. Consumer and retail activations.

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How a Family Coffee Business Boosted Its Online Business Growth

Salesforce

In September of 2020, Bitty & Beau’s Coffee shops reopened and the Wrights safely welcomed back their staff and customers to have that in-person experience. In 2020, they announced three franchise locations, showing continued growth. In 2020, they announced three franchise locations, showing continued growth.

Growth 98
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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

Advertisers can also get deep insights on ad effectiveness through Wondery’s premium podcasts — the company was acquired by Amazon in 2020. When we move beyond the top 100 podcasts, it becomes infinitely more challenging for these long tails of podcasts to be discovered and monetized,” said Pat LaCroix, EVP, strategic partnerships at Seekr.

Sports 108
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How to Promote a Virtual Event, According to HubSpot Marketers

Hubspot

In 2020, as brands adapt to remote work, they're also learning how to shift their in-person events to online-only programming. But, with the popularity and necessity of online events in 2020, the landscape has become quite competitive. At this point, it seems like online events aren't going away anytime soon.

Promote 101