Salesforce

AUGUST 18, 2021

According to the Q2 2021 Shopping Index , average order values are higher compared to historically lower discounts. The 2021 holiday shopping season calls for 2021 strategies. Sales promotions are even more important as holiday strategies have become year-round efforts as brands target key shopping dates in every season.

Promote 98

Promote Objectives and Key Results Sales Campaign 98

Martech

MAY 18, 2022

This can be credited to the fact that video content uses images, sound, and text to create an immersive experience.This can pose a new content creation challenge for marketers, though, and has led to the need for new tactics and technologies that focus on creating and executing video ad campaigns. Additional video metrics to consider.

Objectives and Key Results 109

Objectives and Key Results Campaign Follow-up Promote 109

ConversionXL

SEPTEMBER 9, 2021

Social media goals should always align with your overall business objectives. Because of this, it spans two objectives: Turning customers into advocates Improving customer retention. Combining these goals and objectives will give you meaningful metrics to track. The result was over one million views, 21K likes, and 1K comments.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

ConversionXL

FEBRUARY 3, 2022

Running experiments allows you to test what you think you know about your customers, rather than investing time, resources, and budget into an idea that ends up not yielding results. For example, in 2021 accounting software platform Bill.com acquired spend management tool Divvy in order to increase its market share. Sitkin, C.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

ClickFunnels

JUNE 24, 2021

There are two other key differences between sales prospecting and lead generation: Sales prospecting is done manually, lead generation is automated. Read our Keap review: “Keap Review For 2021 – Features, Pricing & More”. Copywriter Laura Lopuch used cold email to launch and then 14x her freelance copywriting business.

Prospecting 215

Prospecting Process Cold Call Customer Relationship Management 215

ConversionXL

AUGUST 11, 2021

A well-thought-out strategy lays the foundations for your sponsorship efforts in the same way a marketing strategy guides your marketing campaigns. Sponsors will have different reasons for backing your project: sales, lead generation, brand awareness, product launches , corporate social responsibility, etc. Audience data.

Objectives and Key Results 139

Objectives and Key Results Follow-up Contact Prospecting 139

ConversionXL

OCTOBER 26, 2022

billion on the platform in 2021, according to SensorTower —more than on any other app. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. This resulted in 111,000 submissions and record-breaking sales.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Martech

OCTOBER 23, 2023

The trial will last 10 weeks and include testimonies from key figures like Alphabet and Google CEO Sundar Pichai. But it’s equally likely the trial will result in no changes and Google will be free to continue operating however it wants. Google default deal blocked opportunities for Branch Metrics (Sept.

Trust 89

Trust Objectives and Key Results Engineering Negotiate 89

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Conversion rate Depending on your ESP, this campaign-level metric might be reported in your dashboard.

Campaign 116

Campaign Represent Objectives and Key Results Growth 116

Search Engine Land

NOVEMBER 14, 2023

At the same time, we witnessed an upsurge in Performance Max adoption, GA4 updates, the launch of Transparency Center, and the rise of Generative AI. Here are four tactics to push the Performance Max limits and bring your campaigns to light. Monitor and enhance your campaign. Adopt multi-platform advertising.

Growth 97

Growth Objectives and Key Results Commission Campaign 97

Search Engine Land

JANUARY 17, 2024

Brands and marketers are finding new ways to use AI tools to improve the impact of their YouTube campaigns. At least, that was the case until recently, when three key trends started reshaping YouTube marketing. Here are the key points from their recent article: AI can automate repetitive marketing tasks (e.g.,

Objectives and Key Results 98

Objectives and Key Results Territory Campaign Retail 98

Martech

MARCH 22, 2022

Dashboards control nearly every process relating to email, from acquisition to message creation, launch timing and optimization, and from list management and quality enhancement to reporting. billion users as of 2021 to 4.5 billion in 2021 to $97.1 Personalization delivers better results. billion in 2025.

B2C 118

B2C Drivers/motivators Objectives and Key Results B2B 118

Search Engine Land

MARCH 7, 2023

But today, much of our industry defines SEM as digital advertising strategies where you pay to have your website featured on the search engine result pages (SERPs). When marketers combine SEO and PPC, it creates an all-inclusive integrated approach to internet marketing that drives results. It depends on your business objective.

Engineering 92

Engineering Objectives and Key Results A/B testing UX 92

ConversionXL

MAY 27, 2022

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. It’s an incredible brand-builder and a key player in demand generation , but it’s also hard to measure. You can then organize this data in a CRM to pick up on key words, like “podcast” or “colleague.”. This is called the dark funnel.

B2B 124

B2B Cold Call Objectives and Key Results Launch 124

Martech

NOVEMBER 17, 2021

If you misuse it, you will go to email jail, and the keys are in the hands of the spam filters, Spamhaus and other blocklists, and your customers. In 2020 and 2021, email finally won back respect when all other channels failed. Sure, some clients still just want to send another campaign. .” Think about this for a minute.

Objectives and Key Results 120

Objectives and Key Results B2C Construction Clients 120

Veloxy

SEPTEMBER 28, 2021

Personalizing the subject line increases open rates by 22% Personalizing the body of the email increases response rates by 100% Segmenting / targeting your email list can double your open rates Key takeaway from these 3 cold hard facts : Don’t appear to be a cold email. Honesty is a key ingredient in cold messaging.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

Sales Hacker

SEPTEMBER 15, 2020

Key lessons learned in 10 years of top leadership [12:23]. REGIE uses AI to create entire outbound inbound, and even follow up campaigns faster. Using over a billion rows of performance data, REGIE uses your targeting to inform your campaigns, decreasing the time you spend creating campaigns. We’re on iTunes.

Sports 68

Sports Objectives and Key Results Start-ups Consult 68