Martech

JANUARY 25, 2022

billion in 2021 to $22.2 That slowed in 2021, but it still grew faster than Instagram (18.3% Instagram has launched a professional dashboard for creators, extended Reel length to 60 seconds and made link stickers available to all accounts. HypeAuditor also estimates that the global influencer marketing market will grow from $13.8

Campaign 97

Campaign Niche Education Launch 97

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Creative assets make or break your campaign.

Campaign 97

Campaign E-commerce Objectives and Key Results Profit margin 97

Salesforce

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. Our 6 Inspiring B2B Campaigns features in-depth profiles of companies across several industries. That’s what fintech company nCino did in 2021, when it transformed nSight, its annual, in-person user conference, to a completely virtual format.

Campaign 98

Campaign B2B Strategic partnership Healthcare 98

Sales Hacker

FEBRUARY 18, 2021

Now that we’re well into 2021, we’re starting to get more value out of those 2×2 Zoom boxes. Note: We will add more conferences as companies announce their plans for 2021, be they virtual or in-person conferences. 9 sales conferences and events to attend in 2021. Unleash 2021. SaaStr Annual 2021. Unleash 2021.

B2B 106

B2B Sales Networking Price 106

Lead Fuze

AUGUST 13, 2021

Stay Ahead With These Sales Training Courses this 2021! In partnership with LeadFuze, Sales Hacker has launched FREE LeadFuze Certified Sales Hacker Bundle. Launch Campaigns- Once you understand the structure and risk factors of your target customer, your team will have the knowledge necessary to build a tailored campaign.

Objectives and Key Results 98

Objectives and Key Results A/B testing Sales Launch 98

Hubspot

JANUARY 5, 2021

And what are some trends to look for in 2021? So, going into 2021, brands should pull back the curtain and engage with their audiences on a more personal level. In 2021, brands will likely focus on educational content in their short-form videos. More recently, short-form videos have taken over social media platforms.

Real Estate 101

Real Estate Education Launch Entertainment 101

Search Engine Land

JULY 19, 2023

Being able to work directly with Microsoft on Performance Max campaigns will also give advertisers more transparency and detail into that asset level of reporting. October 2022: Import Google PMAX campaigns not using Merchant Center – Microsoft changes its approach slightly by importing Google Max campaigns as DSA campaigns.

Launch 96

Launch Campaign Engineering Start-ups 96

Martech

MAY 6, 2022

This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand. TikTok’s Re: Make campaign. In July 2021, TikTok challenged its community to think about the most memorable advertisements in recent history and create their versions of the ads for its Re: Make campaign.

Sports 111

Sports Non-Profits Campaign Launch 111

SaaStr

MARCH 31, 2021

It’s a fairly new marketing tool but has the ability to increase alignment between your sales and marketing tactics, minimize campaign waste, and boost marketing ROI. . Allowing you to find those ‘needles in a haystack’ accounts so your campaigns can engage top prospects that matter the most, especially those in your blindspot.

Objectives and Key Results 64

Objectives and Key Results Pipeline Campaign B2B 64

Search Engine Land

FEBRUARY 1, 2023

Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020 , finally took effect. Read all about it in Google finally launches revamped Partners program. billion 2022: Alphabet announced revenue of $75 billion in Q4 of 2021. Of that, $61.2

Engineering 123

Engineering Campaign Click Through Rate Launch 123

Martech

SEPTEMBER 11, 2023

Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. And not just art, Microsoft has launched an AI tool on GitHub, called Copilot, that helps coders write software. has only been trained on data that existed prior to September 2021.

Campaign 128

Campaign Launch Represent Strategize 128

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. consumers outright abandoning an app/website if asked to allow data tracking) rose from 20% to 33% between 2021 and 2023.” And for consumers with money to spend, there are new ways to shop through social commerce.

Entertainment 139

Entertainment Sports Niche Retail 139

Search Engine Land

MAY 24, 2023

Another important date for internet privacy is September 2020, when iOS14 launched on Apple devices. Historically, they have known that marketers needed support with cross-campaign attribution. Google Ads introduced data-driven attribution (DDA) in September 2021. Google Ads changed the functionality of exact match in 2021.

Campaign 104

Campaign Trust Launch Networking 104

Martech

OCTOBER 3, 2023

This older consumer (by TikTok standards) was in-market for personal banking, so Dillon broke ground for the brand by launching a TikTok campaign to promote the bank’s mobile app. The campaign kicked off with a choreographed video featuring Derek Hough, who tosses his wallet off-camera before completing a fun dance routine.

Customers 117

Customers Cold Call Territory Launch 117

ClickFunnels

JUNE 30, 2021

We will also share the #1 launch mistake that you must avoid at all costs. In 2021 the industry is projected to reach a market size of $13.8 Influencer Marketing Hub team has conducted a survey of over 5,000 people for their “The State of Influencer Marketing 2021: Benchmark Report”. Continue reading…. What did they learn?

Product 148

Product Niche Launch Promote 148

Hubspot

JULY 5, 2021

While hosting these types of videos on YouTube made sense because they were for entertainment purposes, your business needs a platform with more features so you can create videos for marketing campaigns, sales pitches, and customer service knowledge base articles. You can share a secure internal video, or live stream a product launch.

Pitch 101

Pitch Entertainment Campaign Service 101

Salesforce

NOVEMBER 17, 2021

Celebrated the first Tuesday after Thanksgiving (November 30, 2021), Giving Tuesday has emerged as a date in the holiday calendar as pivotal as Black Friday and Cyber Monday. The 2021 holiday shopping season calls for 2021 strategies. It used to be the day that nonprofits launched their holiday campaigns.

Retail 98

Retail Launch Education Strategize 98

Martech

OCTOBER 3, 2023

This older consumer (by TikTok standards) was in-market for personal banking, so Dillon broke ground for the brand by launching a TikTok campaign to promote the bank’s mobile app. The campaign kicked off with a choreographed video featuring Derek Hough, who tosses his wallet off-camera before completing a fun dance routine.

Meeting 102

Meeting Customers Cold Call Territory 102

Martech

SEPTEMBER 21, 2022

CPG brands and agencies tapping into supermarket chain Kroger’s retail media offering now have access to CTV and video for their campaigns. These new channels are available through Kroger’s self-serve Private Marketplace, which was launched in 2021. This week, Walmart added easier self-service to its Walmart Connect offering.

Retail 95

Retail Networking Campaign Launch 95

Search Engine Land

DECEMBER 28, 2023

This feature, considered the “next generation of Discovery campaigns,” brings new elements such as enhanced ad creation flow, additional inventory, and insights. Unlike Discovery campaigns, which were limited to images, carousels, or product data feeds for creatives, Demand Gen allows the use of videos.

Retail 121

Retail X-functional Launch Non-Profits 121

Martech

AUGUST 23, 2022

platform includes workflow software and programmatic advertising solutions to execute and manage campaigns across CTV, mobile, web display and other media types. The new capability adds linear TV to the other channels to streamline the media planning process, making it easier to optimize campaigns and report on campaign performance.

Campaign 81

Campaign Launch Process B2C 81

Search Engine Land

NOVEMBER 29, 2023

So, right after Halloween, most digital marketers in Old Blighty launch their Christmas ad campaigns. Altogether, 3,600 respondents took part in the study, which analyzed 24 Christmas campaigns. Yes, Black Friday sales have become common in the U.K. over the past decade, but Brits don’t celebrate Thanksgiving. out of 10.

Drivers/motivators 102

Drivers/motivators Campaign Retail Strategize 102

Search Engine Land

AUGUST 30, 2023

However, LinkedIn ad campaigns can sometimes stumble even with the best intentions. By identifying these pitfalls, you’ll uncover the challenges and actionable solutions to steer your campaign back on track. Poor ad creative When designing creative for your campaigns, follow the well-studied best practices.

B2B 128

B2B Campaign Lead generation Represent 128

Martech

NOVEMBER 18, 2022

Can you outcompete others in your industry by developing and launching innovative products or services before they do and with other competitive advantages? Are your innovations launched on the correct scale? For instance, when Kia changed its logo in 2021, many assumed that was the extent of the rebranding efforts.

Assembly Line 112

Assembly Line Launch Real Estate Electricity 112

Martech

JANUARY 12, 2022

The TruAudience suite was launched in 2021 , and resulted from TransUnion’s moves in the advanced TV space in recent years, including the acquisition of CTV identity company Tru Optik. TransUnion clients will benefit from the added Acxiom intelligence through TransUnion’s TruAudience Data Marketplace.

Gaming 104

Gaming Launch Campaign Clients 104

Search Engine Land

JANUARY 24, 2023

A campaign encouraged people to link to Bush’s bio using the anchor text “Miserable Failure”. Google’s alternative to third-party cookies open for advertiser testing in Q2 2021 2021: And FLoC would die a year later. Plus, some thoughts on how this gave Android an added boost ahead of Verizon’s iPhone launch.

A/B testing 122

A/B testing Engineering Price Territory 122

Martech

JANUARY 27, 2022

But even though CTV extends the reach of their campaigns, marketing via TV-based social media apps calls for a new strategy. For starters, if a brand executes a social media campaign that is mobile-first, those ads might not be as effective when viewed on a big screen. How CTV apps differ from mobile-first social media apps.

Entertainment 104

Entertainment Campaign Launch Follow-up 104

Search Engine Land

OCTOBER 7, 2022

The original policy was launched in 2021 and has led to a decline in reports of ad scams. Google also pledged $5 million in ad credits to support local awareness campaigns in the UK to ensure that the general public is informed on how to stop scammers online and offline. The financial services verification policy. Dig deeper.

Service 87

Service Launch Promote Campaign 87

Martech

JUNE 7, 2022

Advertisers will be able to use these insights to create custom audiences for CTV and cross-channel campaigns. TransUnion launched their TruAudience suite of identity products in 2021. The audience segments are based on thousands of attributes based on the data. Why we care.

Launch 85

Launch Campaign Product Customers 85

Hubspot

JULY 12, 2021

But, in 2021, as people are more attached to their phones than ever before, we might be wrong about the strength of text message promotions. Below, we'll dive into the study's research, explain why some marketers might still want to consider SMS strategies, and note a few takeaways for an effective campaign. Image Source. Image Source.

Click Through Rate 101

Click Through Rate Promote Launch Contact 101

Sales Hacker

MARCH 1, 2024

Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. Because they’ve already established their brand, audience, and distribution , launching a product to their supporters garners immediate sales.

GTM 72

GTM Launch B2B Growth 72

Search Engine Land

JANUARY 25, 2023

LinkedIn Ads launches In 2011, LinkedIn Ads officially launched. LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. AdGooroo Launches Competitive Insights For Local Paid Search 2016: The new tool provided keyword, ad copy and budget insights at a city level.

Objectives and Key Results 83

Objectives and Key Results Retail Real Estate Engineering 83

Search Engine Land

OCTOBER 28, 2022

We’ve found success with the following audience signals: Customer match High-value customers 2021 holiday shoppers Email subscribers. If you’re creating a new asset group, do it within the same campaign so that the product-level historical performance will be utilized. Tip : Use the Klaviyo and Google Ads integration.

Promote 90

Promote Campaign Follow-up Launch 90

Martech

SEPTEMBER 22, 2021

Last week, QSR chain Burger King launched an NFT-based sweepstakes around their BK Keep It Real Meals. The BK Keep It Real Meals campaign felt like a natural fit to launch this kind of large-scale NFT-based game that would allow guests to engage with our brand and this campaign in a unique, culturally relevant way.”.

Gaming 116

Gaming Launch Finance Campaign 116

Search Engine Land

JANUARY 1, 2023

Google’s jaw-dropping sponsored post campaign for Chrome. In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. Google Launches US Election Hub Website. Buying links? Also on this day.

E-commerce 109

E-commerce Gambling Engineering Campaign 109

Search Engine Land

MARCH 10, 2023

Read all about it: EU Approves Google-DoubleClick Acquisition Google: It’s Official, We Own DoubleClick Google Expects To Be “Very Significant” In Display Ad Segment Also on this day Google launches automated vehicle ads 2022: This format used vehicle data feeds in Google Merchant Center to match users’ searches with ads.

Commission 90

Commission Objectives and Key Results SQL A/B testing 90

Martech

FEBRUARY 2, 2022

Due to a change in NCAA guidelines and a number of state laws enacted in 2021, college student-athletes gained the right to receive payment from brands for the use of their name, image and likeness (NIL). They launched a new logged-in experience for Denny’s Rewards members that allows users to save and edit account details and preferences.

Sports 101

Sports Customers Gaming Launch 101