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Getting Go-To-Market Teams on the Same Page

Highspot

Years ago as the VP of Product Marketing at Apptio, I discovered sales enablement is the solution to this challenge of aligning and enabling go-to-market teams to make every customer conversation count. Achieving alignment across go-to-market teams is no easy feat. Success Starts with Alignment.

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Highspot’s Customer Growth Surges as Companies Turn to Enablement to Drive Sales Productivity

Highspot

In fact, according to Gartner, “Sales enablement grew several percentage points faster than the sales segment average, demonstrating continued enhanced interest in solutions that can increase the effectiveness of sellers” (Gartner®, Market Share Analysis: CRM Sales Software, Worldwide, 2021, 2022)*.

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Highspot and Gong Deepen Partnership to Help Companies Scale Winning Sales Behaviors

Highspot

23, 2021 /PRNewswire/ – Highspot , the sales enablement platform that improves sales performance, today announced an expanded partnership and new platform integration with Gong , the revenue intelligence platform leveraging artificial intelligence to transform revenue and customer-facing teams. SEATTLE, Nov.

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How Adidas builds metaverse experiences and partnerships

Martech

Adidas began their metaverse journey in February of 2021. Members of the taskforce were then invited to pitch ideas. “We Using these ideas, Wykes-Sneyd developed a go-to-market strategy with the same foundations in consumer and category research that she uses with other product launches. Build a metaverse-ready team.

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Sales Pipeline Radio, Episode 260: Q & A Sangram Vajre @sangramvajre

Heinz Marketing

This week’s show is called “ A New Go To Market Framework to Get You MOVE-ing “ My guest is Sangram Vajre , Author, Co-Founder & Chief Evangelist at Terminus. We’re going to talk a little bit about that today as well, in terms of better go-to-market strategies.

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Floating on cloud nine 100

Gong.io

It evaluates numbers in market leadership, operating metrics, valuation, and company culture. Gong is honored to be on the 2021 Forbes Cloud 100 list , and we’re even more excited to be featured alongside 49 of our amazing customers. That’s right. There are 49 Gong users on the Forbes list this year.

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What is Revenue Intelligence? Why Gong Pioneered The Category in 2019

Gong.io

Revenue Intelligence automatically captures customer interactions, analyzes them to provide insights, and applies those learnings to determine the next best action for winning outcomes across an organization’s go-to-market strategy. Revenue Intelligence works within any go-to-market model by applying insights to provide automation. .

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