Outreach

JANUARY 3, 2022

What we do know is that go-to-market teams are more innovative and driven than ever, and we will continue to be there every step of the way to help you – our customers – succeed. Let’s take a look at what you helped us achieve in 2021. In 2021, Outreach…. Hosted Unleash 2021 Virtual Summit Series. The Highlights.

CRM 40

CRM Pipeline Referrals Growth 40

SaaStr

MARCH 19, 2021

The Cloud is expanding and moving forward at a phenomenal rate, so we invited the team at Bessemer Venture Partners back to SaaStr to unveil their latest findings in the 2021 State of the Cloud. Each of those, independently, are massive market cap drivers for their businesses as well. Is Cloud growth sustainable for the long term?

E-commerce 79

E-commerce Construction Growth Price 79

SaaStr

JULY 27, 2022

Boterri’s company Accel invested in PayFit in 2017 and again in 2021. The post 7 Secrets to a Successful SMB Go-To-Market Strategy with PayFit Co-Founder and CEO Firmin Zocchetto and Accel Partner Philippe Botteri (Pod 576 + Video) appeared first on SaaStr. Plan your hiring strategy early, especially for your sales teams. .

Go To Market 78

Go To Market GTM B2C Price 78

InsightSquared

MAY 25, 2021

Despite the growing pressure on CROs and RevOps leaders to accurately predict growth and confidently report to the board, The 2021 State of Sales Forecasting reveals only nine percent of respondents are achieving a forecast accuracy of five percent or better,” said Todd Abbott, CEO of InsightSquared. About InsightSquared.

CRM 62

CRM B2B Contract Growth 62

Highspot

SEPTEMBER 20, 2021

They are used for internal and partner/channel enablement” (Gartner, Market Guide for Sales Enablement Platforms, Melissa Hilbert, Mark Paine, Alastair Woolcock, Doug Bushee, 17 August, 2021). . Go Unified or Go Home. What does this mean for buyers? What would one such enablement platform look like?

Sales 52

Sales Technology Technology Education 52

Sales Hacker

NOVEMBER 24, 2020

How to plan for 2021 [15:46]. She’s going to be talking to us about team selling and how the concept of combined quotas with senior and junior account executives, converging on one territory, is coming back. She’s also going to talk about 2021 planning, how this year the planning process must be different.

Sell 80

Sell Territory Quota Up-sell 80

SaaStr

FEBRUARY 25, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: The Thing Is, Maybe 10%-15% of Venture-Backed Startups Are Still Running the 2021 Playbook. SaaStr 724: CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier.

Growth 90

Growth Go To Market Product Customers 90

Sales Hacker

FEBRUARY 27, 2024

Amanda is a passionate marketing professional with more than 15 years of experience in helping SaaS companies build impactful brands, communicate differentiated value, and grow high-performing marketing teams. Highlights: (05:11) Challenges of personalization in marketing. (08:01) 16:04) The future of AI in marketing. (19:32)

GTM 89

GTM Finance Pipeline Growth 89

Sales Hacker

NOVEMBER 21, 2023

Mike Vichich is the Co-Founder and CEO of Wisely , which he successfully sold to Olo for $187 million in 2021. 9:46) Differentiating product-market-timing fit from product-market fit. (14:58) 51:49) One thing that is working for Mike in go-to-market right now. 6:33) Mike’s entrepreneurial journey. (9:46)

GTM 98

GTM Sell Networking Go To Market 98

Martech

JULY 14, 2022

Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual. Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021.

B2B 121

B2B GTM Technology Technology 121

SaaStr

DECEMBER 26, 2022

and go-to-market partners, to understand what’s happening in the space. . “G2 Some call this the ‘ecommercization of software,’ and this trend signals a highly disruptive shift in how we go to market with software. Tackle.io’s 2021 state of cloud marketplaces report highlighted a similarly dramatic shift.

Go To Market 81

Go To Market Follow-up Trust Up-sell 81

SaaStr

MARCH 7, 2023

Many companies got sucked into the 2021 vortex of a low-interest rate environment and high multiples when they should have focused on growth and efficiency. It’s not a surprise or secret that 2022 was challenging, especially starting the year with 2021 growth expectations. PST, to unveil the data behind effective scaling.

GTM 65

GTM Growth Profit margin Contract 65

Highspot

NOVEMBER 2, 2022

In fact, according to Gartner, “Sales enablement grew several percentage points faster than the sales segment average, demonstrating continued enhanced interest in solutions that can increase the effectiveness of sellers” (Gartner®, Market Share Analysis: CRM Sales Software, Worldwide, 2021, 2022)*.

Growth 98

Growth Product Customers Healthcare 98

ClickFunnels

AUGUST 8, 2021

Read our full review of Convertri: Convertri Review For 2021 – All You Need To Know About Convertri. #3 GetResponse is an email marketing company that has been in business for over 20 years. Read our full review of GetResponse: GetResponse Review For 2021 – Details, Features & Pricing. #4 Full Review. 3 GetResponse.

Lead generation 246

Lead generation A/B testing X-functional Price 246

SaaStr

OCTOBER 20, 2023

In 2021, they trained GPT3 on Github repositories, produced a model that could code, and released embedding that allowed people to vectorize language and search across it to perform recommendations. Aliisa joined OpenAI in 2021 after leaving WalkMe after 3.5 years, going public, and even ringing the bell at NASDAQ.

Growth 97

Growth Launch Territory Legal 97

Sales Hacker

SEPTEMBER 8, 2023

Here are the 5 biggest takeaways from the session: Falling Seed to Series A Graduation Rates During the boon 2020 and 2021, the graduation rates from Seed to Series A sat well-above historical averages. In 2021, if you had a good idea and raised funds, you’d blink and 5 competitors would appear from thin air. That’s not the case today.

GTM 88

GTM Launch Growth Networking 88

Highspot

NOVEMBER 23, 2021

23, 2021 /PRNewswire/ – Highspot , the sales enablement platform that improves sales performance, today announced an expanded partnership and new platform integration with Gong , the revenue intelligence platform leveraging artificial intelligence to transform revenue and customer-facing teams. SEATTLE, Nov.

Pitch 98

Pitch Sales Strategize Go To Market 98

Heinz Marketing

OCTOBER 4, 2021

This week’s show is called “ A New Go To Market Framework to Get You MOVE-ing “ My guest is Sangram Vajre , Author, Co-Founder & Chief Evangelist at Terminus. We’re going to talk a little bit about that today as well, in terms of better go-to-market strategies.

Pipeline 117

Pipeline Go To Market Cross-sell Sales 117

SaaStr

NOVEMBER 3, 2023

Jonathan saw them through IPO in 2021 with the highest software multiple IPO ever. That means they still have 85% of the market left to tackle. Toast’s Go To Market Structure Toast has seen unprecedented growth on the revenue side, so let’s look at the customer acquisition strategy. and across the globe. In the U.S.

Growth 79

Growth Territory Referrals Customers 79

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Martech

OCTOBER 18, 2022

Adidas began their metaverse journey in February of 2021. Using these ideas, Wykes-Sneyd developed a go-to-market strategy with the same foundations in consumer and category research that she uses with other product launches. She has experience in fintech and gaming technology at PlayStation, Venmo and Uber.

Government 136

Government Gaming Pitch Technology 136

Hubspot

MARCH 25, 2024

If you look at a list of the “fastest” growing SaaS companies, besides having a great product and great go-to-market skills, they’re usually B2B sales-led products. Codecademy was making around $50m per year in 2021 , and was bought for $525m later that year , getting almost a 10x multiple. Can I Afford To Be Patient?

Niche 54

Niche Price Contract B2B 54

SaaStr

DECEMBER 7, 2020

At Gainsight, we are helping product leaders from companies of all sizes turbocharge their 2021 product strategy. . With the right tools, you can leverage product-led growth, a disruptive go-to-market strategy, that’s been adopted by the most successful companies in the subscription business, including Slack, Dropbox, Twilio and Shopify.

Contract 63

Contract Growth Start-ups Service 63

SaaStr

JANUARY 30, 2023

Deel solved this by scaling the revenue operations team in conjunction to support sales, design quotas, and go-to-market strategies, and leverage data to identify the best strategies. With the growth of account management, Deel grew the business from 50 million ARR in December 2021 to 100 million ARR by the first quarter of 2022.

Cross-sell 94

Cross-sell Account management Clients Growth 94

Search Engine Land

OCTOBER 28, 2022

We’ve found success with the following audience signals: Customer match High-value customers 2021 holiday shoppers Email subscribers. Once you have the option to create promos, go to Marketing > Promotions , then click the big blue button to submit your promotion info. Tip : Use the Klaviyo and Google Ads integration.

Promote 97

Promote Campaign Follow-up Launch 97

InsightSquared

MARCH 12, 2021

Align your complete go-to-market team around a uniform view to maximize your results. Simply put, the InsightSquared HubSpot integration shortens the distance between data and informed decisions for every business leader involved in generating revenue for your company. .

Pipeline 62

Pipeline Sales Trust CRM 62

SaaStr

MAY 25, 2023

Probably just say Yes pic.twitter.com/K483lKnyzd — Jason ✨Be Kind✨ Lemkin  (@jasonlk) April 21, 2021 So I wrote a version of this post years ago, about when to think about selling your startup, if you do get an attractive offer. Look at this pic or a similar one Do you want it? If so, say No If not?

Sell 144

Sell Price Up-sell Start-ups 144

SaaStr

DECEMBER 1, 2021

During SaaStr Annual 2021, Amanda Malko, CMO at G2, shared a fascinating look at the data that reveals shifting patterns in the way consumers purchase software. . As companies accelerate their digital transformations, the SaaS spend has exploded: In Q2 of 2021, G2 recorded the highest software spend per employee to date.

Repeat business 98

Repeat business Growth Trust Product 98

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Consider the overnight success of a celebrity-owned product.

GTM 71

GTM Launch B2B Growth 71

Salesforce

AUGUST 12, 2021

Pin your go-to marketing tools and core resources to seamlessly project-manage activities, collaborate around design mock-ups and files, respond to campaign data, and more. Heimlich recently used Slack to cultivate cross-team engagement and collaboration for a large-scale marketing initiative.

Campaign 98

Campaign Contract B2B Conversion 98

Salesforce

SEPTEMBER 19, 2023

Trait 2: Data-obsessed CROs own the go-to-market strategy. Fifty-five percent of Americans were looking to change jobs in the next year, according to the August 2021 Bankrate Jobseeker Survey. They need to be confident and aggressive on one hand, steady and predictable on the other. It’s storytelling. The great resignation.

Gaming 59

Gaming Cross-sell Price Customer Relationship Management 59

SaaStr

JUNE 6, 2022

In 2021, Plaid raised $425 million in Series D funding that boosted the company to decacorn status at a $13.4 That allows us to have a very different go-to-market strategy. Up today: Plaid co-founder and CEO, Zach Perret. billion valuation. Perret speaks of it this way: “We grow very much as a flywheel.

Account management 98

Account management Engineering Technology Technology 98

Martech

JULY 19, 2022

XM Cloud combines a headless CMS solution with a WYSIWYG authoring interface suitable for use by marketing or other business teams. Sitecore is also supporting composability as a new go-to-market strategy, offering distinct parts of its suite as separate modules in recognition of the complexity of today’s digital experience stack.

A/B testing 95

A/B testing Niche User Experience Represent 95

Sales Hacker

SEPTEMBER 1, 2022

Meet your go-to-market guru. Myles is a former Outreach senior manager who joined the team in 2017 and departed in 2021. Your Outreach admin manages all the technical aspects of the Outreach platform: user access and permissions, backend configuration, system hygiene, and user issues. Outreach role 3: Engagement strategist.

GTM 84

GTM Contract CRM Meeting 84

SaaStr

JULY 20, 2022

Accelerating on a go to market expansion too rapidly can cripple a business’s momentum. How can founders and executive leaders avoid falling victim to the pitfalls of premature go-to-market acceleration? On average, companies that went public in 2021 had existed for eleven years.

GTM 80

GTM Cross-sell Finance Growth 80

Highspot

JUNE 25, 2021

When building a go-to-market (GTM) strategy, it’s critical for sales and marketing teams to align on a number of factors, such as target audience, messaging, and what type of content to share throughout the buyer journey. . Align First, Engage Second. Empower Reps with Customizable Content and Guidance.

GTM 59

GTM Launch Drivers/motivators Quota 59

Heinz Marketing

APRIL 11, 2022

Tune in to hear more about navigating marketing experiences in a crypto world, while learning about: The differences and implications between B2B Marketing in Web2 vs. Web3. How blockchain technology affects digital advertising and go-to-market standpoints. The other is really from a go-to-market standpoint.

Pipeline 105

Pipeline B2B Go To Market Sales 105