SaaStr

FEBRUARY 27, 2024

x in this case, you would already be at break even. In 2023 alone, Sapphire saw AE sales quota attainment drop in H2 to 60% from 90% in H2 2021. Scenario 2 For the same 36 sellers, you’re seeing an AE to SDR ratio closer to 1:1, which is a fair attempt to boost pipeline generation and take prospecting responsibility off the sellers.

Go To Market 109

Go To Market GTM Non-Profits Quota 109

Sales Hacker

JUNE 3, 2025

How do we forecast, how are we looking at the pipeline? And so from an ad perspective, we probably topped out, , in 2021 at around close to 6 billion. You know, there was, we didn’t have as many resources as maybe they did when it comes to cross-functional team members. And so that led to more investment.

GTM 83

GTM Territory Gaming Sales 83

Sales Hacker

DECEMBER 1, 2020

If you missed episode 137, check it out here: Team Selling: A Comeback Story for 2021 with Trish Bertuzzi. He talks about the journey of a marketer leading the entire revenue function on the path to CEO. But to the extent that marketing is held accountable to close loop impact on attributable ARR and pipeline, they get it.

Growth 76

Growth Contract Pipeline B2B 76

SaaStr

AUGUST 7, 2020

Since March 15th, was there a trigger point where maybe I had a project that I was talking to Coupa, it might be a 2021, 2022, 2023 long term deployment because you have many enterprise customers. You can see it right behind you going across the bridge but can you see 10 X? Where are we in terms of stage of pipeline?

Price 77

Price Retail X-functional Healthcare 77

SaaStr

SEPTEMBER 13, 2020

” Did you hire the wrong first generation management team because you hadn’t done those functional areas before? And so I deserve 40 X ARR because I know, I know, I know, but it’s not fair, Henry. It’s super efficient in generating leads and driving them through the pipeline with automation.

Non-Profits 86

Non-Profits Strategize Trust Go To Market 86

SaaStr

JULY 8, 2020

Aileen Lee: Yeah, and they’ve got referenceable customers, they’ve got pipeline, they’ve got funnels. Jason Lemkin: So, traditionally in normal and good times, there is a sort of very slow-paced pressure as a VC, which is to do X deals a year. What if nobody can get on a plane until summer of 2021 the earliest?”

Pitch 76

Pitch Start-ups Up-sell Technology 76

Heinz Marketing

APRIL 11, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Well, welcome everyone to another episode of Sales Pipeline Radio. My name is Matt Heinz.

Pipeline 111

Pipeline B2B Go To Market Sales 111

Veloxy

SEPTEMBER 28, 2021

Over 90% of marketers say prospects expect a personalized experience in 2021. However, the most vital function is to build trust and create a long lasting business relationship. Any strong opinions about X in your team? What are the top proprieties regarding X for this quarter? The research backs it up.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

Search Engine Land

DECEMBER 5, 2023

This is why Google uses “​​hundreds of algorithms and machine learning models, none of which are wholly reliant on any singular, large model,” according to a blog post Nayak wrote in 2021. Documents from 2018 and 2021 highlight a few issues with human raters: Raters may not understand technical queries.

Objectives and Key Results 145

Objectives and Key Results X-functional Presentation Launch 145

Sales Hacker

JUNE 10, 2025

What GTM functions (e.g. The Focus Statement Template ” → A Google Doc-style worksheet to help executives define their ideal role, company stage, function, sector, and target company list. “ Marketing teams trust Piper to autonomously drive inbound pipeline at scale, delivering real-time engagement and conversion.

GTM 65

GTM Networking Growth Go To Market 65

SaaStr

NOVEMBER 21, 2020

I look at my experience through those companies, and I learned a lot about enterprise software sales, about buying patterns, about functions like product management and product marketing, and how they fit into a well functioning and operating company. It just made it a lot easier for us to scale up Salsify as we found success.

E-commerce 117

E-commerce Manufacturing X-functional Retail 117

SaaStr

AUGUST 26, 2022

For a long time, until this boom, until the 2019-2021 boom, crossover funds would be very careful. X this year. You don’t have to do every single function to still get a customer. For all these types of categories, I know it’s trite, but you just have to find your 10 X feature that someone will buy.

Quota 98

Quota Growth Product Closing 98