Remove 2022 Remove A/B testing Remove Launch
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5 Interesting Learnings from Duolingo at $360,000,000 in ARR

SaaStr

Billion market cap after launching back in 2012. While the average Cloud stock has fallen almost 50% in 2022, Duolingo’s has stayed up, and is down just 10% in the past 6 months. Everything is aggressively A/B tested, including new product development. They run 500 A/B tests a quarter. #4.

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Short Cold Emails vs. Long Cold Emails: Which is Better?

Veloxy

When you’re writing a new email template or launching a new followup campaign, knowing the optimal cold email length can mean the difference between an open or an unsubscribe, a click or a delete, a reply or an ignore. Here’s an example that’s 125 words: “ [Firstname], you’re looking to double, heck triple your pipeline in 2022, right?

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This day in search marketing history: March 18

Search Engine Land

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results.

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3 ways data can steer you wrong — and how to glean better insights

Martech

2022: Zero-party and first-party data , which people suddenly realized they needed to offset the pending loss of third-party cookie information. I can’t count how often clients started out with good testing intentions and veered off the path because the tests were set up incorrectly or because the team came to the wrong conclusions.

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AI for SEO content creation: 5 real-world examples

Search Engine Land

LinkedIn collaborative articles program was launched early this year, and it reached over 1.5 Instead, they test new strategies and tactics to find the best one that works for them. They also launched LinkedIn Pulse many years ago, similar to a news and blogging platform for the community. million organic users.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Top marketers are 414% more likely to report success when they document their strategy, according to CoSchedule’s 2022 Trend Report. For example, let’s say for every new feature launch, you create a new landing page. Base your promotion plan on successful past launches and highly engaged channels. A playbook does exactly this.

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Don’t miss out on what your customers actually want

Martech

They did an A/B test using the Feedback Loop platform. To their surprise, respondents favored Option B. In addition to testing the color, layout, and user experience for the website, they tested whether to use clickable dropdowns, so all text information would be accessed by clicking buttons.