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Did Prime Day Give Retail a Much-Needed Boost This Year?

Salesforce

Steep discounts and promotions enticed consumers to shop during the summer doldrums, reinforcing the impact of ecommerce on retail industry growth. Global discount rates averaged 16% during this two-day period, up 7% compared to the first half of 2022. Are discounts making a comeback in 2022? So where is the disconnect in 2022?

Retail 98
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How to manage and optimize local listings for SEO

Search Engine Land

Up to 87% of consumers relied on Google to evaluate local businesses in 2022. Best practices include: Showcasing different angles of both the exterior and interior of your business. Optimizing local listings for SEO is essential for businesses looking to turn online interest into real-world visits and sales.

Sports 113
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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

The state of demand generation in 2022. This helps further the company’s reach and promotes an engaged workforce (which leads to 20% higher sales and 21% higher profitability ). So you want to have a different angle, a new angle, something that you’re about.”. Today’s buyers are more empowered than ever.

Referrals 115
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This day in search marketing history: March 24

Search Engine Land

Also on this day Google Maps blocked 100 million abusive business profile edits in 2021 2022: Less than 1% of the content viewed on Google Maps was fraudulent or abusive, Google said. Microsoft Advertising blocks 1.6 Wait… Google Banned BeatThatQuote Again!

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5 Ways Artificial Intelligence Is Changing Advertising Sales

Salesforce

Programmatic ad sales are soaring, from $60 billion in 2019 to an estimated $97 billion in 2022, according to eMarketer. It may seem from some angles that ad sales would become a kind of self-driving car, requiring the occasional redirect but not much else from the salesperson. The secret? Natural language interfaces with technology.

Sales 98
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This day in search marketing history: February 7

Search Engine Land

Also on this day Google says Shopify sites are in a good crawling state after reports of stalled crawling 2022: Google’s John Mueller said the issue was related to a “temporary drop in how we calculate how much we can crawl,” implying there was no issue with the Shopify sites.

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Information gain: Here’s what this new SEO ‘buzzword’ really means

Search Engine Land

Google was granted a patent in 2022 regarding an information gain score that applied to documents. This patent showed that Google had developed a way to measure the “sameness” of content and either promote or demote it accordingly. When SEOs talk about information gain, they mainly refer to the Google patent.