2022, Campaign, Networking and User Experience

Your comprehensive guide to Performance Max campaigns by Adthena

Search Engine Land

MAY 18, 2023

Performance Max is a campaign type introduced by Google that allows advertisers to run ads across all of Google’s networks, including search, display, YouTube, Discover, Gmail and Maps, with a single campaign. Use eye-catching visuals, clear messaging and strong call-to-actions (CTAs) to encourage users to take action.

Campaign

Campaign User Experience Launch Networking

Google Ads turns 23: A look back at the biggest changes and advances in search

Search Engine Land

OCTOBER 23, 2023

These changes aim to save time and offer better control in managing automated campaigns. Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. 2021-2022 Keyword match types Keyword match types seem to be the gift that keeps on giving, or in Google’s case, taking away.

E-commerce

E-commerce Launch Campaign Retail

PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

DECEMBER 28, 2023

This feature, considered the “next generation of Discovery campaigns,” brings new elements such as enhanced ad creation flow, additional inventory, and insights. Unlike Discovery campaigns, which were limited to images, carousels, or product data feeds for creatives, Demand Gen allows the use of videos.

Retail

Retail X-functional Launch Non-Profits

This day in search marketing history: February 2

Search Engine Land

FEBRUARY 1, 2023

Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020 , finally took effect. Also on this day Performance Max campaigns get support in Data Studio 2022: Advertisers could include Performance Max campaigns in Data Studio reports. Of that, $61.2

Engineering

Engineering Campaign Click Through Rate Launch

This day in search marketing history: January 19

Search Engine Land

JANUARY 18, 2023

According to Google: If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.

Real Estate

Real Estate Government Engineering Campaign

This day in search marketing history: February 16

Search Engine Land

FEBRUARY 15, 2023

Also on this day Google releases Data Studio Dashboard for Web Stories 2022: Google created a Data Studio sample template that provided an overview of how your Google Web Stories are performing. Conductor acquires technical SEO monitoring tool ContentKing 2022: This is the first acquisition made by Conductor.

Engineering

Engineering Teamwork Campaign Gaming

Maximizing Salesforce ROI in 2023: Strategies and Metrics to Consider

Veloxy

AUGUST 16, 2023

Salesforce’s revenue in 2022 was $26.492 Billion. By tailoring the CRM system to your business’s unique needs and integrating it with other applications, you can enhance its functionality and improve the overall user experience. The average ROI period for a Salesforce installation is now 13 months.

Objectives and Key Results

Objectives and Key Results CRM Profit margin Consult

Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023

Search Engine Land

JANUARY 24, 2023

Additionally, Microsoft Ads provides detailed analytics that are easy to interpret, making it easier to track ROI and refine campaigns over time. On the other hand, Microsoft still falls miles behind Google in terms of users. But what do other advertisers think? Why should search marketers root for competitors like Microsoft Ads?

Campaign

Campaign B2B Networking Price

This day in search marketing history: January 14

Search Engine Land

JANUARY 13, 2023

In 2022, we revealed what happened when Search Engine Land shut off AMP. 2022: It was a widespread issue, not a Google bug, related to a chat feature in Shopify that had this unintended consequence in search. Yahoo Adds Network Distribution & Improved Importing To Search Ads. Employees Given Indefinite Holiday.

Non-Profits

Non-Profits Engineering Networking CTR

Expand Your B2B MarTech Landscape

Heinz Marketing

MAY 12, 2022

Hushly is an all-in-one software solution for B2B marketers who want to create a better user experience by removing the traditional form friction for increased lead conversions. You can create abandonment workflows, provide customized experiences for ABM accounts, and even use AI to make your content conversational.

B2B

B2B Consult Technology Technology

This day in search marketing history: February 1

Search Engine Land

JANUARY 31, 2023

Also on this day Auto-tagging added to Google Merchant Center free listings 2022: Tagging added URL parameters to your tracking URLs for better analytics and measurements. Open Network” A Reality, C Block Of 700MHz Spectrum Hits $4.6 ” Google Fensi: Google’s Asian Social Networking Site? 2007: Was it a social network?

Launch

Launch Non-Profits Engineering Networking

This day in search marketing history: February 22

Search Engine Land

FEBRUARY 21, 2023

Google page experience update for desktop rolls out In 2022, Google began a nine-day rollout of the desktop version of its page experience update. Read all about it in Google page experience update for desktop now rolling out. “Beyond social networks, virtual worlds.”

Launch

Launch Engineering Retail UX

This day in search marketing history: February 4

Search Engine Land

FEBRUARY 3, 2023

New search verticals and expanded user experience for search. email, telephone number) that a user submitted on the website. Filter, sort, bulk manage product groups in Microsoft Shopping soon 2020: Scripts were also coming to Shopping campaigns in Microsoft Advertising.

Non-Profits

Non-Profits Engineering Appointment Legal

This day in search marketing history: February 3

Search Engine Land

FEBRUARY 2, 2023

How Google uses AI in search In 2022, we learned more about how Google was using AI in search – for understanding language for query, content and ranking purposes. The overview covered in what ways AI and machine learning helped Google Search perform its daily tasks.

Real Estate

Real Estate Retail Engineering Campaign

This day in search marketing history: March 25

Search Engine Land

MARCH 24, 2023

Google Search Console users experience crawl stats report data issue 2021: Between March 10 and 23 there was a data issue with the crawl stats report, no Google Search performance issues were associated with this data bug. Video: Hamlet Batista on scaling and automating SEO with code 2020: And a bit about using Python.

Engineering

Engineering Non-Profits Transportation Networking

This day in search marketing history: February 15

Search Engine Land

FEBRUARY 14, 2023

Read all about it in Google releases new video on how to hire an SEO consultant Also on this day Google denies mass search ad disapprovals or bugs with ad policy enforcement 2022: There were widespread reports of Google Ads disapproving ads and accounts, but Google said nothing was out of the ordinary. Hearst Corp., the New York Times Co.

Engineering

Engineering Entertainment Sports Retail

This day in search marketing history: January 23

Search Engine Land

JANUARY 22, 2023

Read all about it in Travel Search Consolidation: Expedia Buys Rival Travelocity For $280M Also on this day Neeva seeks to expand user base with free subscriptions 2022: The free basic subscription was an alternative to its full-featured subscription, which cost $4.95 In the US the figure would probably be just over half the number.

Referrals

Referrals Hospitality Launch Engineering

FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

FEBRUARY 17, 2021

Google plans to end Chrome’s support of third-party cookies by 2022, and they created a Privacy Sandbox to test new ideas and solicit feedback. But it’s still a time crunch for Google to figure out how to defend their ad empire without access to the user-level data that’s made it so lucrative. Third-party cookies are the new Flash.

Networking

Networking Trust A/B testing Conversion

This day in search marketing history: January 10

Search Engine Land

JANUARY 9, 2023

Search Plus Your World didn’t cover content on Facebook, Twitter, or any social networks where content could be shared to a more limited audience. Twitter was quick to express concerns, stating that Search Plus Your World was “bad for people, publishers, news organizations and Twitter users.” Also on this day.

Government

Government Engineering Retail User Experience

You can’t grow as a marketer without curiosity – here’s why

Search Engine Land

OCTOBER 25, 2022

” Google Trends shows the upward graph of the above term from January 2016, but its search has dramatically increased in 2022. We can look at our campaigns from different angles and develop innovative ways to improve them. We knew the biggest challenge was their user experience.

Campaign

Campaign Clients Consult Angle

How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

NOVEMBER 17, 2023

So, if journalists with years of experience and big budgets won’t do our story justice – I’ll do it. Technical SEO : Ensuring that sites load well, are correctly parsed by search engines, and provide a good user experience. Types of campaign objectives allowed in Google Ads.

Engineering

Engineering Niche Promote Up-sell

How to improve E-A-T for websites and entities

Search Engine Land

NOVEMBER 29, 2022

In his SMX 2022 keynote , Kim noted: “E-A-T is a template for how we rate an individual site. Our numbers were saying we were doing great and we were delivering a terrible user experience and turned out we weren’t measuring what we needed to. Through these repetitions, a neural network in the brain is retrained.

Trust

Trust Networking Follow-up Engineering

Virtual events: The ultimate marketers’ guide

Martech

JANUARY 20, 2022

Virtual event “networking.” Virtual events also typically feature networking opportunities for attendees and participating exhibitors/sponsors. Much more on networking is here. Virtual event “networking”. Networking” is an ill-defined activity. Virtual events are NOT physical events. It’s just not like being there.

Objectives and Key Results

Objectives and Key Results Networking Presentation Entertainment

Technology Sales Today

Your comprehensive guide to Performance Max campaigns by Adthena

Google Ads turns 23: A look back at the biggest changes and advances in search

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Maximizing Salesforce ROI in 2023: Strategies and Metrics to Consider

Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023

This day in search marketing history: January 14

Expand Your B2B MarTech Landscape

This day in search marketing history: February 1

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

This day in search marketing history: January 10

You can’t grow as a marketer without curiosity – here’s why

How to ‘un-ruin’ the internet: The ultimate guide for SEOs

How to improve E-A-T for websites and entities

Virtual events: The ultimate marketers’ guide

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