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Influencer marketing: The bridge between B2B brands and genuine connections

Martech

2022 was a revelation, with B2B diving headfirst into influencer partnerships. It’s the classic word-of-mouth charm but with an electric, digital spin. Negotiate contracts that align payment with deliverables, ensuring you’re getting value at every step. Here’s a twist: B2B didn’t sit this dance out.

B2B 126
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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

Every joint venture is built on a contract that spells out how things work. Volkswagen and Rivian Volkswagen and Rivian made it official in late 2024, forming Rivian and VW Group Technology, LLC a venture dedicated to developing next-gen EV software and electrical architecture, with the first models slated to roll out in 2027.

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Scooter-Sharing Is a Big Deal. There's Just One Problem: No One's Heard of It

Hubspot

When I was in San Francisco in April, it seemed that -- in nearly an instant -- everyone was talking about electric scooters and the new system of sharing them: scooter-sharing. Among them are investors, who are leading to the valuation of some of the companies behind electric scooters to reach the billions. What Is Scooter-Sharing?

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Virtual events: The ultimate marketers’ guide

Martech

Nearly 50% said they won’t attend an in-person event through the first half of 2022, according to MarTech’s Event Participation Index , which measures marketers’ attitudes toward attending in-person and virtual events. Interest in virtual events is likely to remain high, as the timeline for a return to in-person events remains uncertain.

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Make it. Move it. Sell it. — Episode #2

Spiro Technologies

So you start talking about lowering your electric bill, having a smaller AC unit and managing, like I said, the airflow in and out of that home. That’s again where I look back at our customers and say tell me about the businesses that you’re spraying or the contracts that you have. It’s a really cool product.

Sell 52
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The Complete Guide for Selecting the Right B2B Lead Generation Company

Cience

For example, there are lead generation companies that provide accounting, corporate IT training, custom software development, electrical engineering, film services, privacy shield notice, technical support, etc. time to market, number of resources, contract lengths). Some of the listed services might perplex you, as well.

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GTM 146: The Future of Search, AI, and Digital Presence with Mike Walrath, CEO of Yext

Sales Hacker

31:00 Seat-based pricing is dying how to move to value-based contracts. Which in a lot of ways today is just it’s like electricity. And, the ROI is gonna be built into the contract in a way that like paying per head is not. I would say after 2022 was a really tough year for revenue leaders.

GTM 72