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How to inflation-proof your marketing in 2025

Martech

year over year the weakest pace since December 2022 businesses are feeling the pressure. To thrive in this climate, focus on using data analytics, embracing technological efficiency and reimagining what marketing means in an age of economic pressure. Yet, adversity often sparks innovation. Email: Business email address Sign me up!

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DocuSign will be available in Salesforce’s Slack in 2022

Martech

DocuSign, the electronic signature platform, has had a strategic partnership with Salesforce for a number of years. That partnership will now reach into the Slack ecosystem, allowing businesses using Slack for collaboration to process, review and execute agreements within Slack itself. This will be available in 2022.

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Connections 2022: What the New Marketing and Commerce Cloud Launches Mean for You

Salesforce

In June, we brought together experts across industries to discuss how to use technology to build relationships and revenue at scale with data-first moments. Log in to Salesforce+ to watch the Connections 2022 Keynote, “The Marketing Road Map to Wow Your Customers”. Expected to be GA in October 2022. Market smarter with Slack.

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Facebook isn’t fazed: Thursday’s Daily Brief

Martech

DocuSign will be available in Salesforce’s Slack in 2022 . DocuSign, the electronic signature platform, has had a strategic partnership with Salesforce for a number of years. This will be available in 2022. DocuSign CLM (contract lifecycle management) will be available in Salesforce Field Services in 2022.

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Pega addresses accelerating business complexity

Martech

As this year’s virtual edition of PegaWorld iNspire kicks off, the CRM and BPM platform released a report on challenges created by the “complex intersection of technology and the modern workforce” arising from digital transformation. Among specific challenges were: Managing information (reported by 90%). Why we care.

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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. For Rivian, its deep-pocketed support to expand its technology across more vehicles. I like to think of a strategic alliance as teaming up without tying the knot.

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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

The company acquired podcast database Podchaser in 2022 to gain insights on 4.5 Measurement and brand safety Technology is catching up to the sheer volume of content in the digital audio space. As the top U.S. audio network, iHeartMedia touted its reach of 276 million broadcast listeners. million podcasts (at the time) with over 1.7

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