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LinkedIn introduces CTV ads for B2B campaigns

Search Engine Land

LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners including Paramount, Roku and Samsung Ads. Marketers who have created a video ad simply log into Campaign Manager and choose an objective.

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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race. Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. Fast-forward to October 2023. Forecasting this holiday season is like playing Powerball.

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LinkedIn introduces CTV ads for B2B campaigns

Martech

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Driving results. Building on video. Live Event Ads.

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Account Based Selling: The Easy Guide for Beginners

Veloxy

This guide to account based selling for beginners will answer all of your key questions, such as: What is account based selling? Here’s everything you need to know for today, 2023, and into the future! The results? The 5 key features are detailed below: 1. When should account based selling models be used?

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ChatGPT turns one: How generative AI is revolutionizing PPC

Search Engine Land

Looking back at ChatGPT’s debut ChatGPT launched on Nov. Google took things further and introduced a generative AI campaign creator in May. These early applications demonstrated the immense potential for ChatGPT in PPC account management and campaign optimization. As a result, it produced higher-quality writing.

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How to Start a Video Marketing Agency: Key Steps

Lead Fuze

Launching a video marketing agency can be an exhilarating and lucrative endeavor for those aiming to exploit the burgeoning need for top-notch video material. In this comprehensive guide, we will explore crucial aspects of starting a successful video marketing agency, such as defining your target audience and establishing campaign goals.

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Maximizing brand impact with Amazon’s video advertising: A comprehensive guide

Search Engine Land

This solution is ideal for interactive content such as product demonstrations, tutorials, live launches, and events encouraging viewer participation and feedback. As of May 2023, almost 5 million global subscribers signed up for the ad-supported tier. Hulu, Peacock, Max) offer.