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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. Fast-forward to October 2023.

Retail 132
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Modern link building starter guide

Search Engine Land

Keep reading to establish a foundation for your professional growth in building links from highly reputable and trusted websites. Image created by author in Midjourney, August 2023 What is link building today? A popular example of a discovery link is targeting “statistic” keywords, like “SEO statistics 2023.”

Niche 136
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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

We provide an experimental framework that can help you find a technique that works for your niche in a matter of weeks. This is live data for June 2023, for informational non-branded keywords. Results of our SGE impact model for 23 websites You must be curious to see what our model shows in terms of traffic drops (or growth!)

CTR 144
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Strategies for Success: How to Grow a Marketing Agency

Lead Fuze

According to industry reports, over 86% of agencies diversified their services last year as part of their growth strategy. It also implies that growing your marketing agency involves more than just acquiring new clients; it requires strategic planning, effective client retention practices, and continuous service diversification.

Niche 52
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Product page SEO: A complete guide

Search Engine Land

The Velvet Powder Puff became a viral sensation at the beginning of 2023. User-generated content, for some niches, is what makes their pages highly converting. Note : Only use this type of content if it’s relevant to your niche. Include the minimum necessary keywords, but don’t go to extremes.

Product 132
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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. Why does Lectric rank in the top 3? This shows a relationship between all the measures.

CTR 93
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The Three Attributes of Good Messaging and Positioning

Sales Hacker

In today’s market, where technological moats are declining, this becomes even more crucial, especially for early-stage companies fighting to carve out their niche. In 2023, Max acquired the company he once founded, SalesHacker, bringing it under the GTMfund umbrella and rebranding it as GTMnow.

GTM 90