2023 Up-sell X-functional 
Martech
AUGUST 26, 2024
Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves. And smooth our selling process — their buying process — to its digital best. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. What’s going on? Who knows digital best?
Search Engine Land
DECEMBER 28, 2023
The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. GA4 search bar updates on Jan.
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Hubspot
APRIL 23, 2025
Unlike acquisitions, they let businesses share resources without giving up control. Instead of taking on the cost and complexity of a full acquisition or building from the ground up, they team up simply because its just more practical at times. NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66.
SaaStr
JULY 13, 2023
Startups come in all shapes and sizes on various stages of a timeline, yet it’s not surprising how many have the same questions and concerns about how to scale from x to y to z, the right time to hire and fire, and how to keep a team motivated during hard times. Q: What Does It Take To Write A Great Cold Email In 2023?
Hubspot
DECEMBER 23, 2022
When each stage of the prospecting process is automated (whether in part or fully), your tea can speed up the discovery, qualification, and outreach process. Our team gathered 19 of the best sales prospecting tools on the market in 2023. This works via a simple three-step process: You sign up for the platform. Image Source.
Hubspot
DECEMBER 26, 2023
With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. and 528 million globally in 2023, it remains a popular social media platform. But who is the audience on X? compared with 31.9%
Martech
NOVEMBER 15, 2023
The marketing industry is facing major challenges in 2023. Martech vendors trying to sell into marketing departments with smaller budgets have been even more miserable. To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. This is particularly true in B2B companies.
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