Remove 2024 Remove Go To Market Remove Pipeline
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Lead gen advertising in the automation era: How any brand can succeed

Search Engine Land

Campaign management: What AI and automation look like in 2024 You’ve built a plan, set your goals and found someone with the expertise to get it all done. Let’s go over what campaign management looks like today using AI and automation. Recreate your sales pipeline. Let them know that you’ve thought this through.

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How marketing fuels the shift from problem-market fit to product-market fit

Martech

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Fast-forward to 2024, and Emma’s reality has shifted. While marketing focuses on developing awareness and customer preference, GTM aims to shorten the distance between the product or service and the customer.

GTM 102
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GTM 78: 2024 Predictions with GTMfund’s General Partner, Max Altschuler

Sales Hacker

Max’s 2024 predictions, from topics like remote work to the mergers and acquisitions. The changing landscape of VC and go-to-market. 04:30) Predictions for remote work in 2024. (05:15) 16:15) The biggest winners of the AI revolution in 2024. (20:34) 04:30) Predictions for remote work in 2024. (05:15)

GTM 111
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Where to Allocate Marketing Budgets in 2023/2024

Sales Hacker

Based on an annual Gartner report on CMO spend for 2023, 71% said that they lack the budget to fully execute their strategies in 2023, predicting that it will remain as restrictive in 2024. The post Where to Allocate Marketing Budgets in 2023/2024 appeared first on GTMnow. Have a fantastic weekend.

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CRO Confidential: How Codium Built A Billion-Dollar AI Company and a Winning Sales Machine with VP of Worldwide Sales, Graham Moreno

SaaStr

Codium is one of the fastest-growing startups in the AI coding assistant space, having scaled its go-to-market team from 3 to 75 in just under a year. Hypergrowth Requires Aggressive but Smart Hiring: Codium scaled from 3 to 75 go-to-market hires in under a year, an astonishing pace for any startup. Their strategy?

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Don’t Get Left Behind: The Ecosystem-Led Marketing Train

Sales Hacker

The adoption of an ecosystem-led approach to growth is integrating into the go-to-market environment as an entire motion. Today, we’ll look at how ecosystem-led growth specifically manifests in marketing. ELM “In The Wild”: Marketing with this ecosystem-led approach has been snowballing with momentum. The tracks are laid.

GTM 124
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The State of AI in Sales

Sales Hacker

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Just between 2023 and 2024, the field grew by 28%. increase in new technologies between 2023 and 2024 alone.

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