Remove 2024 Remove GTM Remove Pipeline
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How to Build Pipeline and GTM Alignment in 2024 with Datadog’s CMO Sara Varni

SaaStr

In the latest edition of SaaStr’s Workshop Wednesday , Sara Varni, Datadog ‘s CMO, shares how to build pipeline and create alignment across sales and marketing. While these insights seem like pipeline 101, they aren’t always implemented. Each of these companies had different GTM motions. 1: A Commercial Example.

GTM 118
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How marketing fuels the shift from problem-market fit to product-market fit

Martech

Fast-forward to 2024, and Emma’s reality has shifted. As Emma’s company navigates from problem-market fit to product-market fit, understanding the differences between marketing and go-to-market (GTM) strategy becomes vital. Here’s why it matters and how it can be done.

GTM 102
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GTM 78: 2024 Predictions with GTMfund’s General Partner, Max Altschuler

Sales Hacker

Max Altschuler is the Founder and General Partner of GTMfund , an early-stage fund focused on B2B SaaS startup backed by the world’s best tech GTM leaders. Max’s 2024 predictions, from topics like remote work to the mergers and acquisitions. 04:30) Predictions for remote work in 2024. (05:15)

GTM 111
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Where to Allocate Marketing Budgets in 2023/2024

Sales Hacker

Based on an annual Gartner report on CMO spend for 2023, 71% said that they lack the budget to fully execute their strategies in 2023, predicting that it will remain as restrictive in 2024. Thanks for reading The GTM Newsletter! Hottest GTM job of the week: Founding Account Manager at Tavus , more details here.

GTM 129
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How Much ‘Sales’ Should be in Product-Led Sales

Sales Hacker

2024, we’re officially here. There is room for combinations in different parts of your GTM motion. On the strategic side, 2024 predictions have been flowing for the past two weeks. Here are a few of our favorites at GTMfund: Max Altschuler (General Partner at GTMfund): “2024 will be a huge year for M&A.

Product 126
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Advice Every SaaS Founder Needs to Know in 2024 with Sam Blond and Jason Lemkin

SaaStr

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. What works well from the classic playbook in 2024, and what should we walk back or modify?

Quota 122
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Don’t Get Left Behind: The Ecosystem-Led Marketing Train

Sales Hacker

How this impacts marketing specifically What this means: Ecosystem-led marketing is defined as “a strategy in which two or more companies collaborate on GTM motions using second-party data to generate leads and create highly targeted, personalized, and effective customer experiences. That’s it, that’s all. Final push of the year!

GTM 124