SaaStr

JANUARY 12, 2024

Now, in 2024, we’re in the age of efficiencies, and we’re rethinking whether we should put more people on it or tolerate more churn and issues because we want to be cash flow positive. Now, it’s time to dive into the top five predictions for the future of customer success in 2024. Let’s dive in.

Customers 100

Customers GTM Growth Clients 100

SaaStr

MARCH 20, 2024

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. What works well from the classic playbook in 2024, and what should we walk back or modify?

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Quota Finance Drivers/motivators GTM 103

Sales Hacker

SEPTEMBER 8, 2023

Thanks for reading The GTM Newsletter! Share Where SaaS is and Where SaaS Will Be in 2024 This newsletter draws inspiration from one of our favorite talks at SaaStr from David Sacks’s (GP of Craft Ventures) with Jason Lemkin on Where SaaS is and Where SaaS will be in 2024. See more top GTM jobs here.

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GTM Launch Growth Networking 88

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. 2023 ︎ The post Taking our customers’ success to new heights in 2024 appeared first on Highspot.

Customers 64

Customers GTM Account management Government 64

Search Engine Land

APRIL 18, 2024

Implement initiatives like server-side GTM and start researching CDP (customer data platform) options like Segment and Tealium to take at least partial ownership of your data and analytics.

GTM 108

GTM CRM Campaign Conversion 108

Highspot

FEBRUARY 11, 2024

Last week, you may have seen our CEO Robert’s blog about the new Customer Success investments we’re making in 2024 to help all our customers soar to new heights with Highspot. He’ll build on our reutation for unmatched sales experiences to help GTM leaders across North America make the best sales technology decisions for their businesses.

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GTM Appointment Strategize Sales 59

Sales Hacker

DECEMBER 15, 2023

How this impacts marketing specifically What this means: Ecosystem-led marketing is defined as “a strategy in which two or more companies collaborate on GTM motions using second-party data to generate leads and create highly targeted, personalized, and effective customer experiences. That’s it, that’s all. Final push of the year!

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GTM Growth Campaign B2B 90

Sales Hacker

NOVEMBER 10, 2023

With the end of the year fast-approaching, two inevitable events emerge on the horizon: The dawn of a new calendar year (hello 2024!). This is something that strong operators such as Farlan Dowell (GTM / Sales Coach / Advisor) suggest. GTM Total Compensation and Rewards Manager at Vanta – more details here.

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GTM Intrinsic Customers Contract 93

Iannarino

MARCH 24, 2024

Once they decide how they are going to market (GTM), this will require selling according to the limits of your company’s model. Every company must have a model they believe allows them to win clients. There are two primary models that sales organizations pursue to acquire the clients they intend to.

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GTM Clients Go To Market Sell 193

Search Engine Land

MARCH 1, 2023

Thankfully, Google Tag Manager (GTM) can ease the process of setting up GA4 on your site and reduce the dependency on needing to customize code. This article will show you how to deploy the basic GA4 tracking code through GTM, along with how to create custom events for more comprehensive data.

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GTM Start-ups Conversion Engineering 132

SaaStr

JANUARY 30, 2024

But there’s a trend I want to highlight now that we’ll see all across 2024. In 2024, it’s time to be honest, and get past crisis mode. It took remaking the management team, changing the GTM, and rebooting the product dramatically. So we try to be positive on SaaStr — that’s what helps the most. It’s the “NRR Zombie”.

GTM 90

GTM Finance Growth Gaming 90

SaaStr

FEBRUARY 13, 2024

Sam Blond, Partner at Founders Fund and host of SaaStr’s CRO Confidential shares his advice for building an SDR function in 2024 based on his experience as CRO at Brex. The focus of the GTM org was on generating more demand. How do you build out a Sales Development (SDR) function at your SaaS company?

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E-commerce Networking A/B testing GTM 68

SaaStr

NOVEMBER 12, 2023

in 2024, to Over $1 Trillion For The First Time No, Most “Pretty Good” Sales Reps Can’t Just Sell Any SaaS Product Dear SaaStr: What does a US-Based SaaS company Need to Know Before Expanding into Europe? SaaStr 697: What SaaStr CEO and Founder Jason Lemkin Really Thinks About AI, Sales & Lead Gen In 2024  4.

GTM 65

GTM Pitch Growth Strategize 65

Sales Hacker

JANUARY 27, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Acceleration and accessibility were the primary motivations for me and its been a game changer.”

GTM 88

GTM Niche CRM Account management 88

Sales Hacker

JANUARY 12, 2024

As Arlen Plaister (GTM Operator & Advisor) explains, “Seller authenticity comes through most clearly at the point of sale. He oversaw all things GTM there, including G&A and Product. We’ve been doing 2024 planning and in short – I’m excited. That’s it, that’s all. Big things ahead. Enjoy your weekend!

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Sell GTM Sales Up-sell 90

SaaStr

OCTOBER 29, 2023

What SaaStr CEO and Founder Jason Lemkin Really Thinks About AI, Sales & Lead Gen In 2024 3. Live Workshop Wednesday: The GTM Models We Used at Divvy To Go From 0 to a $2.5B The Chat GPT Growth Story: How AI is Changing the Way We Work with OpenAI’s Head of Sales 4.

GTM 96

GTM Pitch Growth Sales 96

Sales Hacker

FEBRUARY 9, 2024

More for your eyeballs: Pavilion published their list of 50 CEOs to watch in 2024. Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities. Currently, he operates his own consultancy helping leaders with marketing strategy and AI in GTM. View the launch live demo on demand.

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GTM Real Estate Launch B2B 67

SaaStr

JULY 18, 2023

David & Jason: SaaS in 2024 with Craft Ventures Founder David Sacks and Jason Lemkin David Sacks and Jason take the stage together to do a deep dive on just where SaaS is right now. Will a wave of IPOs in 2024 bail everyone out? Take a look at an earlier deep dive the Monday co-CEOs and founders did with SaaStr here: #2.

GTM 82

GTM Growth Go To Market Conversion 82

SaaStr

NOVEMBER 5, 2023

SaaStr 697: What SaaStr CEO and Founder Jason Lemkin Really Thinks About AI, Sales & Lead Gen In 2024   2. Workshop Wednesday LIVE: Rethinking Sales Compensation for a Consumption-Based GTM with MongoDB 4. The 2 Hour Rule The 6 Must-Have Go-To-Market Models Divvy Used to Its $2.5B Top Podcasts This Week: 1.

GTM 59

GTM Pitch Growth Go To Market 59

Martech

DECEMBER 21, 2023

They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. The most common and biggest mistake with GTM plans is keeping them hidden in the upper echelons of a company. This inclusive strategy fosters alignment and creates a more dynamic, responsive and effective GTM plan.

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Launch Product GTM Education 106

Sales Hacker

DECEMBER 8, 2023

Subscribe now More for your eyeballs: TechCrunch released an article detailing the most important metrics for SaaS funding in 2024. For example, updates on more customers using the product. Spoiler alert: The predictability of a startup’s viability and success goes deeper than total addressable market (TAM) — way deeper.

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Launch Product GTM Technology 99

Sales Hacker

NOVEMBER 3, 2023

Feeling energized and inspired coming out of these dinners, each of which had 30-40 GTM leaders. Rollfi released some important definitions and the most common terms that everyone should know for 2024. Hottest GTM jobs of the week: Growth Marketing Manager at Spekit – more details here. See more top GTM jobs here.

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GTM Represent Growth CRM 87

SaaStr

NOVEMBER 19, 2023

SaaStr 697: What SaaStr CEO and Founder Jason Lemkin Really Thinks About AI, Sales & Lead Gen In 2024        Top Videos This Week: 1. SaaStr 698: How to Navigate Strategic Change for Growth with SaaStr CEO and Founder Jason Lemkin  5. How To Perfectly Pitch Your Seed Stage Startup With Y Combinator’s Michael Seibel 2.

GTM 65

GTM Pitch Strategize Growth 65

Martech

MARCH 16, 2023

Edge limits some third-party cookies, and Google is working to phase them out in Chrome by 2024. For example, server-side tagging in Google Tag Manager (GTM) allows for data collection in a server container in Google Cloud. Setting up server-side tagging in GTM can help you easily deploy Facebook’s Conversions API on top.

GTM 93

GTM Legal UX User Experience 93

Highspot

FEBRUARY 29, 2024

In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Who is on the GTM Team? A GTM team has a lot of moving parts. What is a Go-to-Market Strategy?

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Go To Market GTM Objectives and Key Results Launch 52

SaaStr

OCTOBER 27, 2023

Catch up on part one here , where he deep dives into what he really thinks about AI, Sales and lead Gen for SaaS in 2024. Jason re-takes the stage in Part 2 of the series to answer questions about the right time is to invest in a new product line, building vertical vs. horizontal, multiples in 2024, and much more.

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Strategize Growth Niche Quota 98

SaaStr

MARCH 7, 2024

Be that in the early stages when one iterates on product market fit and finding the right ICP or later on when you scale your GTM. 2024 is also a year of truth. So I’m going for something else. Focus and double down on things that work. The importance of focus is often forgotten. #4.

E-commerce 83

E-commerce GTM Growth B2B 83

SaaStr

DECEMBER 5, 2023

Miro was trying to make the shift to more of a hybrid GTM. You need to segment the entire organization, not just GTM. The various sales leaders within the Salesforce Ventures portfolio don’t have full clarity on what 2024 will look like, but they feel good about it being better than it has been. Let’s look at Miro as an example.

GTM 76

GTM Cross-sell Government Legal 76

SaaStr

DECEMBER 14, 2023

Pursuing Two Different Segments: The Tale of Startups vs. Enterprise From a marketing perspective, the GTM marketing position and product market messaging differ between Google Workspace and Google Cloud. For Google Workspace, they invested in expanding and building Google Meet and the rest of the workspace during 2020.

GTM 96

GTM Cross-sell Territory Retail 96

SaaStr

MAY 16, 2022

With over four million new “Salesforce economy” jobs expected by 2024, knowing how to anticipate and avoid these obstacles could make all the difference in a product’s success. Result: Low engagement with Salesforce’s GTM teams. So what should you look out for? Mistake #1: Not choosing the right team.

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GTM Pipeline Strategize Represent 86

SaaStr

DECEMBER 6, 2023

SaaStr founder and CEO Jason Lemkin chats with Box CEO and Co-Founder Aaron Levie to talk about what’s new at Box, SaaS fatigue, hiring a new COO, operating margins and efficiency, the future of AI, and what to expect for 2024. The future of Box and SaaS in 2024: As always, Box is focused on being as interoperable as possible.

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X-functional Non-Profits GTM Price 85

Sales Hacker

JANUARY 5, 2024

2024, we’re officially here. There is room for combinations in different parts of your GTM motion. On the strategic side, 2024 predictions have been flowing for the past two weeks. Here are a few of our favorites at GTMfund: Max Altschuler (General Partner at GTMfund): “2024 will be a huge year for M&A.

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Product GTM Sales CRM 97

SaaStr

DECEMBER 20, 2023

So what they did is shift their PR team to position articles with Forbes or Fortune where they market what they’re doing with an Enterprise customer and how they modernized their GTM with ZoomInfo. Just how are they doing that since these two motions are in complete opposition? Is it Cheaper or Better to go PLG?

GTM 102

GTM Growth Start-ups Clients 102