Highspot

FEBRUARY 1, 2024

Our Mission Our mission statement has remained consistent throughout our history: deliver breakthrough products that transform the way millions of people work. Two recent research findings validate the category’s importance and growth: Spending on sales enablement technology grew 35.7% in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Highspot

FEBRUARY 11, 2024

Last week, you may have seen our CEO Robert’s blog about the new Customer Success investments we’re making in 2024 to help all our customers soar to new heights with Highspot. He’ll build on our reutation for unmatched sales experiences to help GTM leaders across North America make the best sales technology decisions for their businesses.

GTM 59

GTM Appointment Strategize Sales 59

Sales Hacker

NOVEMBER 10, 2023

With the end of the year fast-approaching, two inevitable events emerge on the horizon: The dawn of a new calendar year (hello 2024!). While the obvious and important way to build and cultivate customer loyalty is to build a product that people love, the reality is that it takes time. Contract renewal dates.

GTM 96

GTM Intrinsic Customers Contract 96

Sales Hacker

JANUARY 12, 2024

As Arlen Plaister (GTM Operator & Advisor) explains, “Seller authenticity comes through most clearly at the point of sale. Ways / tools to help sellers do this: Technology: Alignment starts with knowing what you’re expressing, in order to recognize what “ authenticity commitments” your’ve made. It doesn’t stop – at all.

Sell 93

Sell GTM Sales Up-sell 93

Sales Hacker

JANUARY 27, 2024

In today’s market, where technological moats are declining, this becomes even more crucial, especially for early-stage companies fighting to carve out their niche. Product: These are your end-users who want to know how your product or service can help them achieve specific goals. Let us help you get from 0 – IPO.

GTM 92

GTM Niche CRM Account management 92

Highspot

FEBRUARY 29, 2024

of 30,000 new products are released into the market for customers to use. Why do so many products entering a new market fail? Who is on the GTM Team? 5 Tips for a Productive Go-to-Market Team What is a Go-to-Market Strategy? A GTM team has a lot of moving parts. At the same time, almost 95% of them tend to fail.

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Sales Hacker

FEBRUARY 9, 2024

More for your eyeballs: Pavilion published their list of 50 CEOs to watch in 2024. Book: Product-Led SEO by Eli Schwartz. Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities. Currently, he operates his own consultancy helping leaders with marketing strategy and AI in GTM.

GTM 67

GTM Real Estate Launch B2B 67

SaaStr

DECEMBER 14, 2023

With the marketing team, there are a lot of the classic functions — brand marketing, product marketing, and partner marketing. Pursuing Two Different Segments: The Tale of Startups vs. Enterprise From a marketing perspective, the GTM marketing position and product market messaging differ between Google Workspace and Google Cloud.

GTM 94

GTM Cross-sell Territory Retail 94

SaaStr

MAY 16, 2022

With over four million new “Salesforce economy” jobs expected by 2024, knowing how to anticipate and avoid these obstacles could make all the difference in a product’s success. As solid as their original product may have been, they spent years failing to draw in actual customers. So what should you look out for?

GTM 83

GTM Pipeline Strategize Represent 83

SaaStr

DECEMBER 20, 2023

So to serve both segments at the simultaneously, ZoomInfo has been rolling out a Product-led sales motion, that gives the ability for an SMB customer to sign up directly on their website for a free trial and grow into a paid customer, without ever having to talk to an sales rep or go through a demo process.

GTM 99

GTM Growth Start-ups Clients 99