2024 Represent Strategize Technology 
Veloxy
DECEMBER 28, 2023
The effectiveness of outside sales representatives is deeply rooted in their skill to create and uphold direct relationships with potential customers. By focusing on the customer’s needs and demonstrating empathy, outside sales representatives can build lasting relationships that lead to recurring business and long-term success.
Martech
DECEMBER 26, 2023
Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.
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Veloxy
NOVEMBER 30, 2023
It’s all about equipping these on-the-go representatives with the right tools, knowledge, and support to excel in their roles. This includes having up-to-date info about what they’re selling and being equipped with technology that aids their sales pitches. Get Your Free Ebook What Is Field Sales Enablement?
Martech
FEBRUARY 7, 2024
Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. When we talk about AI in the context of business, it’s easy to get caught up in the excitement of the technology. Take HubSpot and Lavender AI, for instance.
Search Engine Land
FEBRUARY 16, 2024
Here are six marketing strategies to help you grow your sales on Amazon in 2024. Do the photos and copy represent that? In 2024, this has become even easier with generative AI. In 2024, leveraging high-quality, informative videos that address customer pain points, demonstrate product use, and highlight unique features is key.
Salesforce
JANUARY 29, 2024
Using insights from market analysis and customer conversations, here are what I think will be the top education trends in 2024. According to Tom Green, industry advisor for strategic enrollment management at Salesforce, many are looking at key enrollment indicators (KEI). Want to strengthen institution-student connections?
Search Engine Land
NOVEMBER 30, 2023
Between an impending recession, sluggish sales cycles and clients looking to cut budgets, 2024 poses fresh challenges for agencies looking to thrive. Ideally, your top client should represent 10% or less of your business. The small accounts should ideally be strategic. That last part is critical. A lot of mid-size clients.
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