Remove 2025 Remove Campaign Remove User Experience
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The 14 best HubSpot updates from March 2025

Martech

Lets take a look at the biggest HubSpot updates for March 2025. Track and report on campaign goals more effectively. How it helps you This update solves a long-standing challenge in campaign management connecting goals with reporting. Its a faster, more intuitive way to plan and measure campaign success from start to finish.

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How to get your email marketing ready for iOS 18

Martech

While this may improve user experience, it raises concerns about potential reductions in visibility and engagement for marketers. Dig deeper: What every marketer should watch for in 2025 This is particularly concerning given the already unreliable open rate data due to Mail Privacy Protection.

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The latest AI-powered martech news and releases

Martech

Heres this weeks AI-powered martech releases and news: May 8, 2025 Optimizely released an updated version of Opal. It includes a redesigned user interface, a persistent Chat feature across products and a new Instructions interface for managing agents. Textellent introduced a two-way integration with ActiveCampaign.

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AI-powered martech releases and news: April 24

Martech

www.theinformation.com/articles/ope… — Ed Zitron (@edzitron.com) 2025-04-23T17:52:08.639Z On X (Boo! link] — Ethan Mollick (@emollick) April 24, 2025 Also on X (More boo! — Sam Altman (@sama) January 6, 2025 And people wonder why I laugh at any mention of OpenAI becoming a for-profit company.

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How Cloud Technology is Helping Expand Business (2025)

Salesforce

These capabilities help to gain insight into marketing campaigns, check customer engagement, track performance, and measure return on investment (ROI). Using that information, you can customize your user experience, craft a consistent brand story that resonates with your audience, and personalize landing pages and offers.

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Adobe focuses on new Email Designer in May 2025 Marketo Engage updates

Martech

The May 2025 updates for Adobe Marketo Engage started to roll out on May 23, 2025. Trigger tokens for any attribute : There is an expanded list of trigger tokens to support using data from any activity attribute in Smart Campaign fields. Users who purchased the Advanced BI Analytics add-on can access this feature.

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AI agents offer a glimpse into a potentially simplified future

Martech

On the surface, these bundled offerings promise a “one-stop shop,” but in reality, they create convoluted user experiences, integration headaches and vendor lock-in. AI could radically streamline tasks such as segmentation, personalization, creative adaptation, data cleansing, campaign optimization and more.