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Conversational marketing: A guide to a key B2B GTM strategy

Martech

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Up to 80% of B2B sales interactions between buyers and sellers will be happening in digital channels by 2025, according to Gartner.

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The Future of Cashless Payments [+ How to Get Ready With Affordable Tools]

Hubspot

How to Set Up Cashless Payments. According to the European Payments Council, traditional cash transactions made up just 1% of Sweden's gross domestic product (GDP), and ATM cash withdrawals are steadily declining by 10% each year. By 2025, the use of credit cards is expected to fall to 19%, while debit cards will remain stable at 13%.

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33 Stats to Know if You’re Considering or Planning a Sales Career in 2023

Hubspot

Beginner to Mid-Level Careers in Sales Here are some of the beginner to mid-level positions in sales: Sales development representatives (SDRs) must have strong communication skills, as they are responsible for bringing in qualified leads. Outside sales representative positions include some travel time to meet with buyers and pitch products.

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What is ecommerce and which trends are shaping its future?

Martech

In the simplest terms, ecommerce is the buying and selling of goods and services on the internet. Broadly speaking, business owners looking to get into ecommerce can either sell their products on an online marketplace (think Etsy, Amazon, and Walmart) or via an ecommerce platform (Shopify, Squarespace). What is ecommerce?

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3 Keys to a Winning Social Commerce Strategy

Salesforce

With more than half the global population on social media, channels like TikTok , Instagram, and Facebook represent a huge opportunity for ecommerce growth — and a huge pool of potential customers. A social commerce strategy is an approach used by businesses to buy and sell products and services through social media.

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Weekly Roundup – Dec 14, 2018

CloserIQ

The holidays are here, and you’re probably wondering what gifts to buy for your sales representatives. “When people around and above you leave, it offers you the opportunity to move up formally, or at least take on new responsibilities.” ” Selling Strategies. Start-Ups Aren’t Cool Anymore (The Atlantic).

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What Are the Most Lucrative Ecommerce Niches in 2020?

Hubspot

But if you’re considering setting up an online store, or changing your focus in response to the current climate, you might be wondering what you should sell. However, the new normal we’re all living in also represents an opportunity for ecommerce. But before you get started, you need to decide what you’re going to sell.

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