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The Great IPO Awakening: What 2025’s Surprisingly Hot Market Means for B2B Companies

SaaStr

After years of drought, 2025 has delivered a scorching hot public market for tech companies so far, with some eye-popping returns that should have every SaaS founder and investor paying attention. SailPoint’s struggles may reflect concerns about margin compression in competitive markets. returns from their initial pricing.

B2B 73
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SaaStr on 20VC This Week: Why 40% Cloud Adoption Marks the End of Easy Growth. And Why the AI Budget War is Just Getting Started

SaaStr

It’s the natural evolution of a maturing market. SaaS Is Still Slowing Down, Unfortunately: What Q1 2025 Numbers Reveal About the Cloud Software Market The 40% Rule: Why This Number Changes Everything Here’s the uncomfortable truth: 40% of workloads have now moved to the cloud. The market is saturated.

Growth 103
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Can’t keep up? 3 timeless ways to future-proof SEO

Search Engine Land

This helps Wix continue to increase its search market share not just this year but for the foreseeable future. Kisielewska added: “I expect a greater overlap of SEO with paid, social and email channels to fuel growth in 2025. And doing it in a way that doesn’t rely on gimmicky shortcuts or gaming algo updates.

Gaming 97
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Customer experience tools and strategies: 2025 Predictions

Martech

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. The main message for marketers is to bring everything together. This will lead to higher demands for all digital experiences to be accessible in 2025. Now, theres no looking back. These experiences will be powered by AI.

Customers 126
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How SaaStr Fund-Backed RevenueCat Went from a $1.5M Round at $7M Valuation in 2018 to $500M+ Today

SaaStr

When SaaStr Fund made the first investment in RevenueCat back in 2018, nobody could have predicted that this “simple API for managing in-app subscriptions” would become the infrastructure powering 33% of all mobile subscription apps and reach a $500M valuation in 2025.

Launch 112
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5 Keys Behind Klaviyo’s Path to $1B+ ARR in E-commerce Marketing with CEO Andrew Bialecki

SaaStr

As we gear up for 2025 SaaStrAnnual.com, May 13-15 in SF Bay , we wanted to take a quick look back at some of our very top speakers from last year. The Speakers Andrew Bialecki is the co-founder and CEO of Klaviyo, a marketing and customer data platform that has revolutionized how e-commerce businesses connect with their customers.

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IAB report reveals digital ad growth and marketers ready for economic turmoil

Martech

market share. Retail media continues its remarkable growth Retail media network advertising revenues rose 23% year over year to reach $53.7 Display grows despite smaller market share Overall display revenues hit $74.3 Display grows despite smaller market share Overall display revenues hit $74.3

Growth 80