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Adtech’s approaches to greener marketing

Martech

For broader adoption of environmentally friendly digital advertising, it is crucial to promote the tangible benefits of green media products more vigorously,” Skinazi said. “As We have a target of 90% by 2025 which is challenging, but we’re well on our way to achieving that.” But these improvements have to make business sense as well.

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Secrets to Revolutionizing Enterprise Sales Growth with End-to-End RevOps with Calendly CRO Kate Ahlering (Video)

SaaStr

Product-led growth (PLG) is taking center stage in response to these changing buying patterns and flipped the sales funnel we’ve come to know. Now, the product is the funnel and an integral part of the customers’ evaluation experience. Achieving alignment requires a strategic and cultural shift that starts at the top.

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Don’t Panic About Lost Data — Smart Backups Can Safeguard Your Business

Salesforce

Data is expanding at a breakneck pace — in fact, by 2025, the volume of data generated and consumed is expected to exceed 180 zettabytes (that’s 180 trillion gigabytes!). This results in decreased productivity and lost revenue. Failing to meet data compliance requirements can lead to severe legal consequences and fines.

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Cloud Telephony and Call Tracking: A Marketing Dream Team

Lead Fuze

In fact, G2 claims that by 2025, 85% of organizations will be “cloud first.” With cloud computing, SaaS products, and cloud telephony seeing advancements like never before, how can your business leverage the cloud to improve services and operations? Calculate ROI of all your local and global campaigns, and so on.

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Digital Sales Rooms: The Future of Sales

Highspot

Efficiency and Productivity A digital sales room centralizes all essential sales resources, tools, and information in one platform. Content Management and Consistency Sales collateral, such as product information, presentations, and sales scripts, can be managed and updated efficiently within a digital sales room.

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Boost Your Revenue: How to Use AI in Sales Effectively

Lead Fuze

Let me take you on a journey where technology meets tradition. Use resources like LeadFuze to transform boring tasks into productive efforts, freeing up more time for chatting with customers. Tap into machine learning insights to make better choices and plan strategically. It’s not just about hustle and grind anymore.

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Introducing the Modern Revenue Workspace™ by Salesloft

SalesLoft

Customers helped us see that capturing crucial meeting interactions – not just emails – was essential, so we added Conversation Intelligence to our platform. … by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. And as it turns out, both buyers and sellers like it.

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