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AI transformation: 2025 predictions

Martech

Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. The post AI transformation: 2025 predictions appeared first on MarTech. Processing.

Retail 113
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AI is poised to disrupt the world of martech vendors and users

Martech

That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. ” These changes go well beyond current use cases like content generation, personalization and knowledge management.

CRM 131
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Top 10 Must-Read Books For Small Business Owners (2025)

Salesforce

Kickstart your SMB with Starter Suite Get started with CRM and see results from day one with Starter Suite the all-in-one suite with the marketing, sales, service, and commerce tools you need to succeed. The Startup’s Guide to Customer Service Great customer support helps create strong relationships and encourages repeat business.

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14 HubSpot updates from April 2025 you don’t want to miss

Martech

With more than 100 product updates released in April 2025, HubSpot continues to double down on what matters most: reducing busywork, improving data accuracy and giving teams more flexibility to get things done their way. Let’s take a look at the April 2025 HubSpot updates we believe will drive the biggest results for your team.

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The Definitive 2025 Guide to Sales Metrics & KPIs That Drive Revenue

RingDNA

Whether you have a dedicated team tasked with inbound lead response, or blended reps that handle outbound and inbound sales, tracking the right sales metrics and KPIs can help managers assure that reps are following up with leads fast enough. Number of Open Opportunities Opportunity creation is a critical moment.

Quota 62
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How Cloud Technology is Helping Expand Business (2025)

Salesforce

Categories of cloud services Top benefits for SMB to do business in the cloud Partnership of cloud technology and AI Time to scale up your small business cloud operations What is cloud computing technology and how does it work? Users typically pay only for the services they use as business changes.

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ABM isn’t the B2B salvation we were promised

Martech

Customer relationship management as a B2B business function was the province of account management until SFA (Salesforce Automation) software arrived and rebranded itself as CRM. “They rely on technology too much without implementing the change management necessary. That famously happened with CRM decades ago.

B2B 99