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AI-powered martech news and releases: September 12

Martech

AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Oracle Cloud CX enhances personalization and improves upsell and cross-sell conversions. Email: Business email address Sign me up! Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

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Why AI Has Taken Longer to Come to Sales Than Coding with Artisan’s CEO

SaaStr

It spans marketing attribution, lead scoring, outbound sequencing, meeting booking, discovery calls, proposal generation, contract negotiation, and post-sale expansion. Early movers who consolidate now will have cleaner data and faster cycles when the technology catches up. The AI advantage compounds—there’s no catching up later.

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How Anthropic Rocketed to $4B ARR — And Why Your B2B Playbook May Already Be Obsolete

SaaStr

Churn vs. Expansion Revenue In token-based models, expansion revenue isn’t about selling more seats—it’s about customers consuming more tokens as they build larger applications. Anthropic’s “customers” can go from $0 to $100K+ monthly usage without ever talking to a salesperson.

B2B
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New SaaStr on 20VC! “The VC Playbook: What’s Working in 2025”

SaaStr

The bar has gone up. The days of “wandering around hoping stuff will turn up on Monday that will make you money by Wednesday” are over. ” The winning strategy: If you’re selling to CMOs (or any C-suite), position yourself as the solution that ensures they won’t lose their job.

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10 Ways AI Will Change Sales Forever. It’s Already Happening, In Fact.

SaaStr

For companies with high volumes of leads, the transformation is most noticeablecustomers get immediate, accurate responses rather than waiting for human follow-up that may take days. Unlike cadenced emails that feel robotic, the AI remembers every past conversation and can follow up intelligently on specific issues discussed.

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The $4.5B Board Meeting: Inside Snowflake’s AI Transformation and the CEO Who Bets His Company on Their Platform

SaaStr

Top 5 Takeaways Consumption Revenue Recognition Changes Everything : Unlike traditional SaaS, Snowflake can’t recognize revenue ratably—they only book revenue when customers actually consume credits, even with multi-year contracts. The days of relationship-only selling are over in AI-adjacent markets. How many did you win?

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The Surprising Enterprise AI Giants: Oracle and SAP (Really!)

SaaStr

Especially ones that don’t think they can keep up in the Age of AI. Oracle’s cloud infrastructure revenue should increase more than 70% in the 2026 fiscal year, up from growth of 52% in the quarter, according to CEO Safra Catz. The Cloud Revenue Acceleration: Cloud revenue was up 27% to €4.71