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AI, Sales + GTM in 2025/2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton

SaaStr

This isn’t optional technologyit will become table stakes for B2B sales, just like CRM systems became non-negotiable in the 2000s. More specialization in human roles, with AI handling the connective tissue between specialized functions.

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Top Small Business Trends For 2026: Smart Tech You Need to Know

Salesforce

What we’ll cover: The future of small business is looking bright in 2026 Top 5 trends contributing to small business success Get more small business trends The future of small business is looking bright in 2026 Our research shows that small businesses are thriving, not just surviving.

CRM 45
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AI Won’t Replace Sales Reps So Much as ‘Deflect’ Them: What Support’s 70% Deflection Rates Tell Us About Sales’ Future

SaaStr

The Early Deflection Opportunities Smart sales leaders are identifying their “support ticket equivalents” – the routine sales interactions that could be handled by AI: Low ACV Deals at List Price : If customer has already tried on their own, they may not even want to talk to human.

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10 Ways AI Will Change Sales Forever. It’s Already Happening, In Fact.

SaaStr

A company selling $2-5K software packages won’t need humans for standard implementationsthe AI will qualify, demo, answer questions, negotiate within parameters, and close deals automatically. While you can program some negotiation tactics, the endless “hide the ball” games that sales teams play will be less effective.

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Gen Z is Entering The Workforce: 30 Stats Marketing Managers Need to Know

Hubspot

By 2026, it's expected that Gen Z will make up 82 million people within the U.S. Although Gen Z is career-motivated, only 49% counter job offers, while 70% of millennials will negotiate higher salaries. In 2019, Gen Z outnumbered millennials, making up 32% of the world's 7.7 billion-person population. Bloomberg ). consumer population.

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Everything You Need to Know About Mobile Commerce

Salesforce

trillion by 2026 — so it’s no wonder that businesses are throwing their weight behind social commerce strategies to get a piece of the pie. Transparency and compliance with regulations is non-negotiable. Global social commerce sales are estimated to reach $2.9 Protecting personal data must be at the core of all your design decisions.

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How to Kick Off Your SaaS Sales Career

Hubspot

That's how much SaaS, as a global industry, is projected to be worth by 2026 — nearly double how much it was worth in 2020 ($158 billion). While it is important for account executives to have great communication skills — verbal and written — they also need to know how to negotiate new contracts and renew existing contracts.