Martech
JULY 30, 2024
GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era. How is GEO similar to SEO?
Martech
NOVEMBER 12, 2024
This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026. Some were B2C, many were B2B. What does this mean in practice?
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Search Engine Land
JULY 29, 2024
Key benefits of GEO. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.
SaaStr
JULY 19, 2025
The results reveal a fascinating contradiction that every AI builder needs to understand. The good news : Hallucinations have objectively improved. The key insight: Most companies worried about hallucinations haven’t invested enough in training specificity. GPT-4, Claude 3.5,
Highspot
MARCH 12, 2025
Key Takeaways GTM efficiency leads to better internal coordination and a smoother customer journey. The result? As a result, messages get lost, deals stall, and customers receive inconsistent information. By 2026, 75% of the highest-growth companies will adopt a RevOps model, up from less than 30% today. Did you know?
Salesforce
MARCH 25, 2025
Gartner predicts that through 2026, organizations will abandon 60% of AI projects unsupported by AI-ready data. Different teams may define or calculate metrics like ROI or active users differently, or there may be inconsistencies across different dashboards leading to inconsistent results and distrust.
Martech
FEBRUARY 18, 2022
The key capabilities of sales enablement platforms, at least where marketers are concerned, relate to content. Content can also be tailored for different stages in the sales cycle or to overcome common objections. Finding is facilitated by search and navigation, along with filters that allow users to narrow the pool of results.
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