2027 Growth Presentation 
Salesforce
AUGUST 6, 2024
After years of steady sales and profit growth, the 2,300-employee company has hit a rough patch. Global enterprise spending on generative AI software, hardware and services will top $151 billion by 2027, according to IDC. Sandstone’s revenue grew just 3% last year, and its 8% operating margin sits well below the industry benchmark.
Martech
MAY 8, 2025
Despite all that, success is right around the corner: By 2027, 85% expect their investments in scaled AI efficiency and cost savings to have returned a positive ROI, while 77% expect to see a positive return from their investments in scaled AI growth and expansion.
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SaaStr
JULY 23, 2025
We’ve been tracking B2B growth metrics for over a decade, and what happened in the vibe coding space between November 2024 and July 2025 breaks every model we’ve seen. Horizon 2: Enterprise Democratization (2027-2030) TAM: $40-300B This is where vibe coding becomes transformational rather than just convenient.
SaaStr
MAY 20, 2025
Global Expansion : With customers spanning 135+ countries and continued international investment, HubSpot has successfully created a global business with significant growth opportunities (their TAM is $76B in 2024, growing to $128B by 2029, with <10% penetration across all products).
Search Engine Land
MAY 10, 2023
Content marketing is expected to experience a massive surge in growth, estimated at over $584 billion by 2027. This will enable search engines to comprehend better and effectively present more engaging results. They can achieve outstanding results by striking the perfect balance between human insight and AI applications.
Hubspot
SEPTEMBER 19, 2024
A press release from the firm predicts that sales enablement budgets will increase by 50% from 2023 to 2027. If you don’t already have one, building a sales enablement framework can help reps and your company hit growth targets in a more difficult selling climate. Building a Sales Enablement Framework 1.
Closer's Coffee
NOVEMBER 21, 2022
Each persona has a unique strategy to win customers, along with unique challenges they present to sales management – gamification can work to enhance each persona’s individual sales technique while diminishing any potential negative aspects. The Hard Worker . The Relationship Builder. Final Thoughts.
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