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How CMOs should respond to ChatGPT’s marketing impact

Martech

This will escalate the need for organizations to monitor and respond to false and defamatory content, perhaps via a content authenticity function Gartner expects to be present in most marketing organizations by 2027.

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Bringing Out the Best in Sales Personas Using Gamification

Closer's Coffee

Each persona has a unique strategy to win customers, along with unique challenges they present to sales management – gamification can work to enhance each persona’s individual sales technique while diminishing any potential negative aspects. The Hard Worker . Final Thoughts.

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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. Simply put: Resale presents a huge opportunity for your business. But it’s not enough to just be present on social channels.

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15 ways to get smarter with your content and SEO

Search Engine Land

Content marketing is expected to experience a massive surge in growth, estimated at over $584 billion by 2027. This will enable search engines to comprehend better and effectively present more engaging results. They can achieve outstanding results by striking the perfect balance between human insight and AI applications. M easurable.

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How to pick sales enablement tools that create outstanding customer experiences

SalesLoft

It’s no wonder that Gartner expects sales enablement budgets to increase 50% by 2027. They provide an efficient way for sales teams to access and share relevant content like emails, documents like case studies, videos, presentations, and more throughout the buyer journey. Shayne Jackson, Sr.

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Insourcing vs. outsourcing: The pros and cons for content creation

Search Engine Land

By 2027, the majority of the workforce in the U.S. Anyone can call themselves a freelancer and present a fluffed-up resume to impress. It should also be pretty easy to find freelancers, as the job market is glutted with them. (By will be freelance!) That doesn't mean they can deliver.

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Where and How Often Do Consumers Watch Live Video? [New Data]

Hubspot

By 2027, the live video market is expected to surpass $184 billion. Although these videos would no longer be live, presenting them on IGTV might get them more additional views after they've aired. And brands are taking notice. By the end of 2018, marketers were using live video as part of their social media strategy.