Nicole Greene: Looking forward with AI
Martech
APRIL 8, 2024
By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. Say you’re on a customer service hold waiting for the insert brand tier chatbot to get back to you, and you’re getting a little, “OK, when is the person going to get back to me?” What does that do?
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