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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete. Gartner strategic assumption.

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AI can’t create meaning — that’s still marketing’s job

Martech

The financial trajectory of AI — and why it matters The numbers are staggering: AI in marketing is growing at a 25% CAGR through 2030. The real advantage comes when combining automation with intention, empathy and strategic clarity. Consider this: 83% of marketers say AI frees them to focus on strategic work. trillion by 2032.

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How Gen Z values are changing marketing

Martech

They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. Strategic framework for marketing to Gen Z I’ve developed a framework for marketing to Gen Z based on my work with cutting-edge wellness tech brands. Thats double the speed of previous generations.

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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

Once these indicators look solid, increase the budget in small increments (2030%) and monitor performance. Paid social ads arent a gamble when built strategically. Your ROAS or CPA is within goal. If the cost per acquisition is too high, scaling will burn budget without results. Sudden spikes can break optimization.

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5 Characteristics of an Agentforce Company: The Agent-First Blueprint

Salesforce

Global GDP is expected to be 14% higher in 2030 the equivalent of $15.7 By investing in agentic workflows, Agentforce companies empower developers to move beyond order takers to become strategic enablers of the technology. What does an Agentforce company look like? Agent-first companies will have an enormous impact on the economy.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Therefore, designing campaigns with accessibility in mind is not only ethical but also of strategic advantage. This is especially true in large urban centers.

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Maximizing your B2B spend: Is account-based marketing worth it?

Martech

Understanding account-based marketing At its core, ABM is a strategic approach that focuses on targeting high-value accounts with personalized and relevant marketing efforts. A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade.

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