B2B Salesperson Red Flags and How to Identify Them Quickly
Iannarino
MAY 28, 2024
Spotting a B2B salesperson’s red flags early can save you from costly mistakes and wasted time.
Iannarino
MAY 28, 2024
Spotting a B2B salesperson’s red flags early can save you from costly mistakes and wasted time.
G2
MAY 27, 2024
Learn how graphic design can elevate your brand, tell your story, and grab attention in a visually driven world. Explore basics, types, tools, and more!
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Anthony Cole Training
MAY 23, 2024
Business or sales acumen is the ability to connect with prospects and clients on a deeper level by understanding their unique problems, anticipating their needs, and leveraging knowledge of their business and industry to recommend the best possible solution — regardless of whether or not it results in a closed deal.
Iannarino
MAY 24, 2024
Unlock the secrets to winning more B2B sales deals by mastering the art of creating value and adopting a consultative approach.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
MAY 24, 2024
Google looks stupid right now. And AI Overviews are to blame. Google’s AI Overviews have given incorrect, misleading and even dangerous answers. The fact that Google includes a disclaimer at the bottom of every answer (“Generative AI is experimental”) should be no excuse. What’s happening. Google’s AI-generated answers have gained a lot negative mainstream media coverage as people have been sharing numerous examples of AI Overview fails on social media.
Force Management
MAY 23, 2024
The product demo is an important part of any sales process, but they can also be a tricky stage to navigate while maintaining a value selling approach. We often advocate for sellers to move away from the 'features and functions' conversation in favor of discussing business problems and solutions. The demo is a time to discuss both. That can be a difficult balance to strike, especially when selling complex technical solutions.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Iannarino
MAY 23, 2024
Struggling with lengthy sales cycles? Discover actionable strategies to shorten them and close deals faster.
Search Engine Land
MAY 24, 2024
SEO today is more complex and challenging than at any other point. Once upon a time, not too long ago, links were the most important thing in SEO. But is that still true? This article will examine the significance of link SEO today. It will include various perspectives within the industry, analyze empirical evidence and consider Google’s recent statements and updates on the role of links in their ranking algorithms.
Salesforce
MAY 23, 2024
What you’ll learn What is dynamic email content? First- and zero-party data is more important than ever Popular types of dynamic email content Dynamic email content can be done simply How to give email subscribers what they want Customers don’t want to feel like just another number to your brand. Going with a generic “ batch and blast ” email marketing strategy is sure to land you in the customer’s filters — or worse, having them unsubscribe.
SaaStr
MAY 26, 2024
Dear SaaStr: What Are Some Early Red Flags That Your SaaS Solution Doesn’t Have Real Product-Market Fit? The biggest red flag I’ve found is when the “insertion point” you think is 10x+ better than the competition … doesn’t end up being something customers highly value once you launch it. Sometimes the 1.0 is cool, oftentimes it is clever, but many times it just isn’t quite the innovation customers are willing to pay for.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Martech
MAY 23, 2024
Having spent more than a decade working with tools like HubSpot, I’ve seen how powerful these platforms can be for marketing and sales growth. But the launch of HubSpot’s Content Hub in April 2024 brings some new things to the forefront. This new platform component packs a lot of opportunity into one area — in theory, it makes creating and managing content easier.
Iannarino
MAY 22, 2024
Struggling to stay focused in a world full of distractions? Here’s how to reclaim your attention.
Search Engine Land
MAY 22, 2024
Google is testing a special treatment for Reddit snippets within the Google search results. Google is adding upvote and comment counts in various styles, in an effort to provide more information to the searcher about the Reddit thread. What it looks like. I was sent screenshots from both Shubham Khatwani and Brodie Clark of this in action – here are some of those screenshots: Why special treatment.
Partners in Excellence
MAY 22, 2024
There’s a certain comic arrogance in the discussion, “Will AI Replace (or Augment) Sellers?” As usual, it’s the self centered focus too many have about selling. Somehow, we never take time to think about whether AI will replace buyers. The degree to which AI replaces buyers will have a greater impact on sellers than AI taking sales related tasks, consequently reducing the need for sellers.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
G2
MAY 26, 2024
Are you handling too many projects at once? Discover the 10 project management tips that will keep you on track to meeting your project's deadline.
SaaStr
MAY 24, 2024
So the #2 topic in SaaS today is probably profitability and efficiency. #1 is AI. But profitability is a close second. And the message to founders is confusing. Yes, everyone has to be at least 2x as efficient as 2021, maybe more so. But … that’s not enough. You still have to grow. So what’s the trade-off? I pulled up 3 recent examples from the SaaStr 5 Interesting Learning series, and interestingly, all 3 are at ~$2.5B ARR: SMB leader HubSpot Enterprise vertical SaaS lea
Search Engine Land
MAY 23, 2024
Google has upgraded its Google Analytics, GA4, real time reports to show users in last 5 minutes. It previously showed users in last 30 minutes and now it shows both users in last 5 minutes and users in last 30 minutes. The old Universal Analytics tool showed real-time metrics based on the last 5 minutes, and now GA4 does it too. What it looks like.
Martech
MAY 24, 2024
I live in Texas, where the highway speed limits are more like minimums than maximums. Our interstates could pass for the Indianapolis 500 (AKA the “Idiot 500” here in Dallas). I contribute to this fast-moving culture because if you obey the law, you’ll get run over. The other day, I was cruising down the highway at traffic speed (at least 20 MPH over the posted limit), and I got pulled over.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Partners in Excellence
MAY 22, 2024
Disagreement is part of life and business. Disagreement is, probably, a fundamental to change and growth. After all, if we are always in agreement, we would never challenge ourselves and others to think differently, to consider something new. But we struggle with disagreement, too often we deal with it poorly. We may seek to avoid it, burying our heads in the sand, never considering a different point of view.
SaaStr
MAY 23, 2024
“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We had a great one last time with Andrew Steele, Partner at Activant Capital. Check that out here. This week we’re focusing on Karl Alomar, Managing Partner at M13! #1. What’s your most recent disclosed investment?
G2
MAY 23, 2024
Struggling with rambling podcast episodes? Learn the types and how to write a podcast script that hooks your listeners. Free template and tips included.
Search Engine Land
MAY 22, 2024
SEO job listings have declined by 37% year-on-year, with mid-level roles being most impacted, according to a new analysis. Also, there was a “resurgence” in remote SEO roles during Q1. But only 18% of SEO job listings provided a salary (or salary range), according to the SEOJobs.com report. Why we care. Just two years ago, we were in a period called the Great Resignation (a.k.a., the Great Reshuffle ), when job listings were abundant and hiring was a huge challenge for companies.
Speaker: Chris Paxton McMillin, President of D3 Training Solutions
There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.
Martech
MAY 24, 2024
Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization. To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO Marketing Cloud.
Partners in Excellence
MAY 27, 2024
It’s rare that I deviate from writing about business, selling and leadership. But today is Memorial Day in the US. It struck me as important, perhaps more so than ever before, to pause and reflect on those who have served and are serving in the military, regardless of the country in which they served. I come from a military family. My father served in WWII, Korea and Vietnam, in the Navy and later in the Coast Guard.
SaaStr
MAY 25, 2024
RevenueCat is the dominant solution to manage subscriptions in the mobile world. Over 30% of U.S. mobile apps with a subscription use their API/SDK, and they have a massive data set. B2C customers are their bigger base, since that’s bigger on mobile than B2B. But many of the largest SaaS and B2B vendors, from Notion to other leaders, use RevenueCat as well to manage mobile subscriptions.
G2
MAY 27, 2024
A LinkedIn page is a powerful tool for businesses of all sizes. Learn how to make one, the benefits of doing so, and how to optimize it effectively.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Search Engine Land
MAY 24, 2024
Google is testing a large blue visit button under some of the search results in the mobile search interface. The button says “visit” and takes you to the website listed in the search results. What it looks like. Here is a screenshot of this button, which Shameem Adhikarath shared with me on X : Why we care. If Google does roll this new visit button out, and that is a big if, this might drive a higher click-through rate to search result snippet in the search results.
Martech
MAY 22, 2024
In a flurry of announcements today, Salesforce announced AI-powered Einstein Copilots for marketing and merchants, building on the Copilots for retailers and shoppers announced earlier this year. The Copilots are built on the Einstein 1 platform, can communicate with each other (bringing marketing and commerce closer together) and have full access to Salesforce Data Cloud. “Welcome to the AI enterprise,” said Ariel Kelman, Salesforce President and CMO, in his keynote at Salesforce Co
Partners in Excellence
MAY 27, 2024
Underlying our GTM strategies, we’ve always thought our jobs is to get our customers the information they need. 90% of our focus is giving them information about our products, our companies, ourselves. Some of it is giving them information in the form of insights, helping educate them on issues in their markets/industries, trends, how other leverage our solutions.
SaaStr
MAY 23, 2024
Dear SaaStr: A big customer payed for a year but doesn’t use the product. Should I just mark them as churned? No. Instead, what you should try to do is renew them, especially in the enterprise. I’ve had many customers, especially big old customers, get excited, plan and buy … and then for internal reasons, deployment got pushed out. Many of them never used the product at all in Year 1.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
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