Salesforce

APRIL 4, 2025

This often means lots of cross-functional collaboration. Accelerate sales cycles: Prospective customers in the decision-making stage often expect to connect with an individual to help them, whether thats B2B or B2C. We all know that selling more to existing customers is one of the keys to profitability and ROI.

Objectives and Key Results 52

Objectives and Key Results Cross-sell A/B testing Strategize 52

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests.

A/B testing 123

A/B testing Cross-sell Follow-up Start-ups 123

ConversionXL

FEBRUARY 12, 2015

We take a website, and make it sell better. Doesn’t matter if it’s B2B or B2C, ecommerce or SaaS, we’re deadling with (irrational, emotional) human beings. Running A/B tests is no monkey business, you need to know what you’re doing to ensure validity of your results. #5 But what is that really?

Conversion 122

Conversion UX A/B testing Clients 122

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Hubspot

APRIL 21, 2016

For B2C ecommerce companies, a promotional email could be announcing a sale or new product line. The exceptionally high open and click rates underscore the opportunity for companies to cross-sell products and services to highly engaged customers through transactional emails.".

Promote 77

Promote A/B testing B2B Cross-sell 77

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. The best way to determine where you should use video is to test it. Conduct the quantitative and qualitative research , come up with a hypothesis, and run an A/B test. Example: VAT19.

Conversion 90

Conversion A/B testing Engineering Campaign 90

PandaDoc

JUNE 11, 2024

From the benefits and types of B2B sales to key best practices, strategies, and more, let’s dive into the world of business-to-business selling. Implement key strategies like account-based selling, content marketing, and social selling. Implement key strategies like account-based selling, content marketing, and social selling.

B2B 52

B2B Process B2C Objectives and Key Results 52

Sales Hacker

APRIL 15, 2019

How to help transition your buyer’s journey to a more positive B2C experience. Over the years, I was very fortunate to work with some incredible partners who really knew how to sell. It was focused on certain industries, selling where there was a real need in their business, where their current solutions weren’t meeting muster.

B2C 67

B2C Drivers/motivators A/B testing Cross-sell 67

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer). An adjective used to describe companies that sell directly to consumers. For example, Amazon, Apple, and Nike are primarily B2C companies.

Networking 78

Networking Engineering Non-Profits Follow-up 78

SaaStr

MAY 28, 2019

Leslie Lee is the Senior Director of Customer Engagement at Atlassian and she spent the last 20 years doing B2B and B2C marketing. Introducing community to product users and then seeing kind of A/B testing, if they’re using the products more. They want to hear from each other to sell the brand.

Product 90

Product Start-ups B2C Growth 90

PandaDoc

MARCH 7, 2023

This visual aid gives every member of your sales team a big-picture view of the entire selling process. Improved customer experience Whether B2C or B2B, different customers will have different needs and expectations. It’s these key metrics that allow us to test out updated or additional processes for sales workflows.

Process 52

Process Objectives and Key Results Pitch Sales 52

ConversionXL

APRIL 12, 2017

It’s not which variant collects more email addresses, it’s which variant sells more books. Summary: Find opps, estimate impact, dig into results, take testing further. If the copy won’t sell them, what will? Copy either sells or it doesn’t. Research and A/B testing. Manual testing for qualitative results.

Growth 86

Growth A/B testing Objectives and Key Results X-functional 86