ClickFunnels

JULY 2, 2021

Transition from that story into your sales pitch. Once you have identified the common traits shared by your paying customers, take a look at the data from your previous marketing campaigns. Once you have identified the most effective marketing channels, take a closer look at the past marketing campaigns. Grab their attention.

Cross-sell 246

Cross-sell Sales Niche Price 246

Salesforce

JUNE 11, 2025

Or pitching pet food to someone without a pet. More personalized and impactful messaging People don’t respond to generic sales pitches. Check out their social media and marketing campaigns. That’s why it’s important to test your targeting and refine it based on real-world results. Sounds like a waste of time, right?

Customers 86

Customers CRM A/B testing Pitch 86

ConversionXL

SEPTEMBER 16, 2020

While copy testing has been a decades-long standard for brand spots, it wasn’t built for the modern age. And A/B testing , another way to pit phrase-against-phrase, doesn’t tell you why a version won. Pre-testing: great for singular brand campaigns—and little else. Copy testing isn’t new.

A/B testing 116

A/B testing E-commerce Pitch Campaign 116

ClickFunnels

NOVEMBER 18, 2021

You don’t want to offer someone a free lead magnet, then hit them with a sales pitch for your $2,000 online course. A classic example of a downsell is when a car salesman starts by pitching their most expensive car but then begins suggesting less expensive cars if the potential customer rejects the initial offer.

Price 241

Price Sales A/B testing Pitch 241

Sales Hacker

DECEMBER 17, 2020

The presentation of your pitch can have a huge impact on how the reader receives your message. That’s why Outreach and REGIE teamed up to create the Cold Email Grader, an easy-to-use tool that allows sales professionals to grade and improve their cold email pitches. This strategy flips the typical sales pitch on its head.

A/B testing 111

A/B testing Sales Pitch Campaign 111

Martech

JANUARY 7, 2022

Can a non-expert pitch in and help? Use A/B testing or other methods to learn how customers react. Show leaders the data behind a campaign’s performance, and use that to make decisions around future work. Perhaps you don’t need your best designer for some simpler pieces. Don’ts: Get caught up in analysis paralysis.

A/B testing 136

A/B testing Campaign Pitch Meeting 136

ConversionXL

AUGUST 24, 2021

In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this. If your competitor swerves their traditional marketing for a more outrageous campaign, do you follow suit? Innovative.

Promote 141

Promote Campaign Pitch Niche 141

ClickFunnels

DECEMBER 25, 2022

Instead, you should create a bridge page where you pitch the affiliate product to potential customers + offer exclusive bonuses. The main idea is that you give a free 45-minute presentation and then transition into the pitch for whatever it is that you are selling. 10 Keep Optimizing Your Landing Page With A/B Testing!

A/B testing 130

A/B testing Lead generation Cross-sell Pitch 130

Sales Hacker

JUNE 15, 2020

A/B testing. A/B testing will help you understand what content works better for your niche. Of all your leads, only about 25% will be sales qualified and ready-to-pitch. But you need to think long-term. If you re-write that email 100 times in a month, how much time can you save using a template ?

A/B testing 135

A/B testing CRM Pipeline Sales 135

ConversionXL

JULY 16, 2019

– Jake Knapp, Sprint: How To Solve Big Problems and Test New Ideas in Just 5 days. You’re a marketer, and you’ve just launched a marketing campaign that you spent weeks or months building. In this post, I’ll walk you through a rigorous project management process to help you optimize your campaign strategy. Image source ).

Drivers/motivators 114

Drivers/motivators Campaign Gambling Launch 114

Martech

SEPTEMBER 23, 2021

Can a non-expert pitch in and help? Use A/B testing or other methods to learn how customers react. Show leaders the data behind a campaign’s performance, and use that to make decisions around future work. Perhaps you don’t need your best designer for some simpler pieces. Don’t: Get caught up in analysis paralysis.

A/B testing 137

A/B testing Finance Campaign Pitch 137

Sales Hacker

JANUARY 31, 2021

As you try these out, use A/B tests to identify which work best for your business and prospects. They value their time, care about their privacy, and don’t love being interrupted with unsolicited sales pitches (most of the time). Zoho Campaigns – links your email marketing and social media campaigns.

Follow-up 123

Follow-up A/B testing Sales Prospecting 123

Hubspot

MAY 16, 2019

In order to successfully pitch your stories to journalists and news outlets nowadays, you need to account for the content that performs well on their social media profiles and their publication. So before you pitch your story, make sure it’s relevant and interesting to the news outlet's social audience. A/B Testing.

Technique 101

Technique A/B testing Angle Pitch 101

ClickFunnels

DECEMBER 5, 2022

Say, authors often use a free chapter as a lead magnet, then follow it up with a sales pitch for the book. That way, your lead magnet will not only set the stage for the upcoming affiliate product pitch but it will also serve as social proof for it. Just make sure to A/B test everything!

Niche 130

Niche Pitch Cross-sell A/B testing 130

Search Engine Land

OCTOBER 27, 2023

Leverage automated bidding There are probably just a few people left who can still successfully run manual CPC campaigns – and that’s a good thing. But still, anyone who ran proper A/B tests back in the day knows that correctly set up automated bidding strategies outperform manual bidding 99% of the time. So what’s not to like?

Non-Profits 117

Non-Profits A/B testing Campaign Networking 117

ClickFunnels

NOVEMBER 24, 2022

This includes activities such as SEO (search engine optimization), content creation, email campaigns, social media management, pay-per-click advertising, and more. Plus, digital marketing helps you track analytics and get invaluable insights into how your campaigns are performing, so you can make adjustments and optimize for better results.

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

ClickFunnels

DECEMBER 4, 2022

Finally, once the potential customer completes your free email course, pitch them a relevant product or a product kit, ideally with a discount. Then at the end of it pitch them a basic skincare starter kit so that they could begin implementing what they just learned. We use them in our campaigns!

Niche 130

Niche Pitch Lead generation Promote 130

ConversionXL

SEPTEMBER 25, 2014

When most beginners start with conversion rate optimization, they get carried away by the rosy picture of A/B testing. Let’s test button colors? Unless you’re a giant like Amazon, you need to go beyond the random let-us-change-button-color-today kind of tests to move the needle through A/B testing.

Conversion 116

Conversion A/B testing Education Launch 116

ConversionXL

JULY 6, 2021

A high CPC followed by a conversion rate of ~10% may not make your business its money back on a campaign. Ad types affect the overall cost and effectiveness of your LinkedIn campaigns. Given that LinkedIn ads tend to be pricier, you need to ensure that you choose the right ad format to match your campaign goals. Bidding on ads.

CTR 129

CTR X-functional Campaign Price 129

Sales Hacker

JANUARY 31, 2019

They value their time, care about their privacy, and don’t love being interrupted with unsolicited sales pitches (most of the time). If you only send mass email campaigns, leads might feel like they have a stalker who is not detail-oriented. Zoho Campaigns – links your email marketing and social media campaigns.

Follow-up 92

Follow-up A/B testing Prospecting Campaign 92

Lead Fuze

OCTOBER 6, 2021

The goal of prospecting or prospect outreach campaign is to build a prospect base made up of current and potential customers; then communicate with them in an organized and systematic manner in the hopes of turning them from potential to current customers. What is an Outreach Campaign. Step 9: Conduct AB testing.

Campaign 52

Campaign Prospecting A/B testing Cold Call 52

Hubspot

AUGUST 2, 2012

3) Do Some A/B Testing. A/B testing can be a source of frustration if you don’t approach it in the right way -- it’s not a silver bullet to a better page. The best way to start a test is by forming a hypothesis for what you think might perform better. 4) Leverage Testimonials. It's the same idea.

Lead generation 78

Lead generation A/B testing Drivers/motivators Technique 78

Hubspot

SEPTEMBER 4, 2024

With this data, your marketing team can personalize emails and other content , your sales reps can anticipate customer needs and proactively pitch them, and your commerce team can personalize web content. CRMs help by aggregating customer data and analyzing their interactions to draw insights. Product Basic Growth Pro All-in-one suite $14.99/per

CRM 73

CRM Price Contact Pipeline 73

ClickFunnels

NOVEMBER 17, 2021

Selling isn’t something that only happens when you are pitching your product or service to the potential customer. Adding these elements will likely increase the conversion rate of your landing page but you should always A/B test everything just to be sure. 1 Understand Your Target Audience. I love them! …etc.

Lead generation 200

Lead generation Process Contact Up-sell 200

Hubspot

JUNE 26, 2012

This post will offer suggested must-do task lists every inbound marketer can use to stay sane and keep campaigns going strong on a daily, weekly, and monthly basis. Hold a 5-minute team huddle to review campaign status. ” weekly check-ins keep your inbound marketing campaigns on track and progressing toward larger outcomes.

A/B testing 78

A/B testing Campaign Networking Contact 78

Search Engine Land

MAY 13, 2024

What is the key to making your email campaigns stand out? Segmented email campaigns have been shown to drive a 760% increase in revenue , according to Campaign Monitor. Include clear calls to action Now, I know what you’re thinking – “But what about the sales pitch?” But let’s be real.

B2B 109

B2B X-functional Pitch Click Through Rate 109

Hubspot

DECEMBER 29, 2011

Whether you already have a strong marketing campaign in place or you're just starting out, there are always ways to improve your strategy to drive better business. A successfully optimized search campaign can help your business generate more leads and get found by potential customers. This is where the power of A/B testing comes in.

A/B testing 78

A/B testing Campaign B2C Lead generation 78

Highspot

MARCH 21, 2024

In contrast, marketing emails aim for a wider audience and usually tie into a specific campaign. Promotional Emails Promotional email campaigns highlight a special offer. Sales Pitch Emails Sales pitch emails detail what you offer, why it is excellent, and the value it brings to the new customers. Send a promo email.

A/B testing 96

A/B testing Sales Follow-up Click Through Rate 96

Hubspot

AUGUST 25, 2015

For instance, you could A/B test language around gated content, try different tactics to increase newsletter registrations , or create a series of videos that audiences can pay to access. You can also test offers from affiliate partners to see if you are able to build a scalable, predictable, and steady revenue stream.

A/B testing 78

A/B testing E-commerce Cross-sell Launch 78

Search Engine Land

MARCH 26, 2024

But there’s a lot of research and strategy that SEOs can carry from organic search into ASO campaign research. You can also A/B test landing page copy and layouts and use those text and creative insights to inform your app store metadata and app creative.

Real Estate 85

Real Estate Pitch A/B testing Angle 85

CloserIQ

JUNE 6, 2019

It also helps clients to build marketing campaigns that will resonate with them. Probably not, because the campaign that draws in Perry might not appeal to Dana. Email newsletter marketing : You can A/B test your email newsletters, changing the copy, links to blog posts, and included media to better appeal to each persona.

Pitch 94

Pitch A/B testing Clients Sales 94

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via When testing email subject lines, start by deciding what you want to learn. via Bloomberg).

A/B testing 93

A/B testing Campaign E-commerce Follow-up 93

ConversionXL

AUGUST 4, 2020

After digging further, you may discover an advertising campaign where marketing promotes these products in-store and increases demand. Can I sit in on customer demo calls/pitches/discovery calls? What campaigns and initiatives do you use at different stages of the customer lifecycle (e.g., Prioritize ideas to test.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

Sales Hacker

SEPTEMBER 19, 2019

What do you need to start sending outbound email campaigns? What Do You Need To Start Sending Outbound Email Campaigns? Why do you need a dedicated domain for outbound campaigns? With a separate mailbox dedicated to your outbound campaigns, you can easily access the replies and stop sending them follow-up emails.

Niche 80

Niche Pitch A/B testing Campaign 80

Heinz Marketing

AUGUST 24, 2021

Fair enough – so let’s lay out some conditions that anyone using Google Ads will want to have in place BEFORE starting an Google Ads Campaign. As part of SEO you’ll want to have a proven optimized landing page that’s gone through A/B Testing – including an Offer/CTA that works, Subject Line, # of Fields that make sense, etc.

B2B 89

B2B A/B testing Campaign Finance 89

Hubspot

OCTOBER 8, 2015

It’s not just another sales pitch; they want to connect with you personally. A/B test different approaches/styles in your subject like (i.e. Even if they don’t end up following through, at least you motivated them enough to click through and learn more about your campaign. The Lesson: Ask a question.

A/B testing 78

A/B testing Click Through Rate Pitch Drivers/motivators 78

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Website traffic.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106