Salesforce

MAY 3, 2024

Shoppers are finding you through your social channels , search engines , and paid media campaigns. For example, let’s say you’re a retailer that sells outerwear. Promotions: Sometimes low conversion rates can be remedied with promotional strategies. The challenge? That’s where conversion rate optimization (CRO) comes in.

Conversion 52

Conversion E-commerce Drivers/motivators Angle 52

Search Engine Land

MARCH 10, 2023

Google Now Targeting Italian & Spanish Link Spammers 2014: Google’s Matt Cutts announced warnings to Spanish and Italian webmasters and SEOs not to use unnatural links to promote their sites. Yahoo Search App Gets iOS 7 Design Upgrade & More 2014: The updated iOS Yahoo Search app got a new minimalistic design.

Commission 95

Commission Objectives and Key Results SQL A/B testing 95

Martech

NOVEMBER 10, 2023

In my last post , I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Why this match-up?

A/B testing 116

A/B testing Campaign Retail Angle 116

Hubspot

AUGUST 18, 2013

Here''s what happened this week in the world of inbound: Promoted Tweets Boost Offline Sales by 29%, Twitter Says (via VentureBeat ). In a recent study about promoted tweets, they found that people who engage with promoted tweets drive 12% more sales in-store. test it out. ROI proven in Twitter offline sales?

Promote 78

Promote E-commerce A/B testing Follow-up 78

ConversionXL

OCTOBER 13, 2015

With all the talk about A/B testing, it’s easy to forget there are other methods of measuring the effects of experimentations, such as cohort analysis. Whereas an A/B test is a cross-sectional study , a cohort experiment is a longitudinal study. Cohort Analysis 101. Activated users in February. You get the picture.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

Sales Hacker

SEPTEMBER 24, 2022

For your team, the goal is to share more information about your products without appearing overly promotional. More than half of buyers expect to get personalized discounts within a day of sharing their data with a retailer. Email outreach campaigns. Lead-nurturing email campaigns. Remember to follow up as needed.

Objectives and Key Results 119

Objectives and Key Results Cold Call Sales Follow-up 119

ConversionXL

JUNE 8, 2017

Gartner found that less than 10% of Tier 1 retailers believe they are highly effective at personalization. According to Clearhead’s Digital Optimization Benchmark Study : Similar to testing, we find that lack of technology isn’t the problem when it comes to personalization. Marketing campaigns. Which campaigns specifically?

A/B testing 97

A/B testing UX User Experience Cross-sell 97

ConversionXL

JULY 21, 2022

Omnichannel focuses on quality, creating marketing campaigns based on customer interests. retail consumers or companies of one), or do they buy in teams? A/B test components, such as: Landing page design ; Messaging; Headlines ; Subject lines ; CTAs ; Images; Send times. Essentially, it’s quantity vs. quality.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

ConversionXL

JULY 7, 2019

Steve Madden has two top-level menu items for discounted products: 6pm has four different promotions for discounted sections of the site: 7. Movies Unlimited got a 500% ROI with a shopping cart abandonment campaign. They then tracked whether retailers responded with emails and analyzed the contents of follow-up emails.

Conversion 105

Conversion Retail Price Territory 105

Salesforce

FEBRUARY 13, 2024

How do you know if your opt-in email campaigns are working? Let’s say a clothing retailer sends exclusive promotions to subscribers who opted in. Exclusive offers Another strategy for approaching prospects is enticing them with special discounts or promotions that offer immediate value. What are some key errors to avoid?

E-commerce 111

E-commerce A/B testing Legal Campaign 111

Salesforce

MARCH 15, 2024

Once you have leads, you can use their contact info to engage with personalized communication and targeted promotions. Perform A/B testing for best results I make sure to use A/B testing and analytics to refine things like headlines, visuals, or calls-to-action based on real-time performance data.

Lead generation 115

Lead generation A/B testing Promote Sales 115

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Yet, this was a successful growth marketing campaign. If your campaign works and your brand awareness metrics improve, you win. The results?

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

Lead Fuze

SEPTEMBER 30, 2021

If you do not invest the time and effort needed to create something appealing, you may anticipate receiving average results from your online marketing campaigns. Promotional Sales Email Subject Lines. If you own a retail business, sending a follow-up email offers value and helps your consumers navigate their buyer journey.

Sales 52

Sales Follow-up A/B testing Meeting 52

ConversionXL

FEBRUARY 26, 2014

In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Hubspot

MAY 6, 2021

Considerations for engaging campaigns. Your job here isn’t to promote your brand but to make a purchase as seamless as possible, so it’s simple for people to click “Buy.”. Instead of blindly marketing to the masses, you must be strategic and tie your sales directly to your promotion efforts. Let's jump in. Congratulations!

CTR 101

CTR Campaign Retail Promote 101

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? NPS (Net Promoter Score) and CSAT (Customer Satisfaction Score) are both methods of quantifying customer sentiment and satisfaction. With data in hand, they were able to design hyper-targeted branding campaigns to influence key goals and drive audience growth by 20%. NPS & CSAT.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Sales Hacker

NOVEMBER 16, 2021

It helps you gather good leads for your cold emails pitching campaigns, and ensures these contacts are verified. Automated drip campaigns. You can handle email tracking, scheduling, or mail merge campaigns from one dashboard. Key features: Move items between ad groups and campaigns. Prospoect.io Contact management.

Lead generation 110

Lead generation Price Campaign Cross-sell 110

ConversionXL

OCTOBER 4, 2021

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . Strategy is the big picture thinking that drives email marketing campaigns.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

Martech

DECEMBER 15, 2022

By now, you likely have either locked down all of your holiday campaigns or set up a promotion schedule. But 43% of consumers are poised to switch retailers to get better prices. Visits to landing pages tied to email or social campaigns. Test results. But now it’s time to get serious. Time on page.

Objectives and Key Results 100

Objectives and Key Results Cross-sell A/B testing Promote 100

ConversionXL

AUGUST 4, 2020

If, for example, the retail team tells you customers are frustrated about the availability of specific products in certain stores, find out when this started. After digging further, you may discover an advertising campaign where marketing promotes these products in-store and increases demand. Which have performed poorly?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

FEBRUARY 3, 2017

Referral marketing is “a method of promoting products or services to new customers through referrals, usually word of mouth” So, instead of working with marketers, you’re working with existing customers. What other offers are they promoting? Some people confuse affiliate marketing with referral marketing.

Profit margin 116

Profit margin Commission Networking Referrals 116

ConversionXL

MARCH 21, 2017

At its core, influencer marketing is the development and delivery of promotional messages through influencers instead of the brand itself. I’m not an influencer (but you can send me products if you want me to promote them on my Instagram). There’s quantitative support for the effectiveness of influencer campaigns, too.

B2C 78

B2C Trust X-functional Pitch 78

Search Engine Land

FEBRUARY 10, 2023

3 changes coming to Google Ads automated extensions 2022: Automated and manual extensions could be shown together, Google Ads added a report and they could be added at ad group, campaign, or account level. 2019: Google was actively testing augmented walking directions with select Local Guides.

A/B testing 92

A/B testing Engineering Promote Campaign 92

Hubspot

DECEMBER 3, 2015

Just look at these stats for proof: 47% of millennials will purposely leave items in their shopping cart in hopes that the retailer will reach out with a promotion. For many retailers, free shipping simply cuts too far into their margins, eliminating any possibility of profitability. Run an A/B test to see what the impact is.

Retail 45

Retail A/B testing Price Territory 45

ConversionXL

APRIL 11, 2016

The best way to determine where you should use video is to test it. Conduct the quantitative and qualitative research , come up with a hypothesis, and run an A/B test. Xero has a “Customers” page with a variety of videos and case studies based on industry (retail, branding and advertising, etc.) Example: Xero.

Conversion 90

Conversion A/B testing Engineering Campaign 90

ConversionXL

NOVEMBER 13, 2019

I had actually won an innovation award for planning a hugely complex, digitally printed, dynamically personalized direct mail catalog campaign for Tourism British Columbia as a client. Following on from the audit, they asked me to take over the management of the campaigns.” One of those was a 12% uplift for an insurance company.

Referrals 110

Referrals Clients Networking Growth 110

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via When testing email subject lines, start by deciding what you want to learn. via Bloomberg).

A/B testing 93

A/B testing Campaign E-commerce Follow-up 93

ConversionXL

NOVEMBER 13, 2019

I had actually won an innovation award for planning a hugely complex, digitally printed, dynamically personalized direct mail catalog campaign for Tourism British Columbia as a client. Following on from the audit, they asked me to take over the management of the campaigns.” One of those was a 12% uplift for an insurance company.

Referrals 49

Referrals Clients Networking Growth 49

ConversionXL

JULY 20, 2016

If someone says that typography is a top 5 most impactful A/B test to run, you probably shouldn’t listen. Within a few years, Jennifer became the face of college girls in what seemed to be every marketing campaign. And you know that luxury fashion retailers have mastered this “limited edition” scarcity tactic. Typography.

User Experience 81

User Experience Manufacturing Price A/B testing 81

Hubspot

OCTOBER 24, 2019

Because people on Pinterest want to be inspired and prefer to visualize items being used in real life, ads with promotional captions and basic product shots probably aren’t going to cut it. In fact, many Lens searches relate to products across categories like: Retail. But just running campaigns and hoping for success isn't enough.

A/B testing 56

A/B testing Conversion Contact Launch 56

ConversionXL

AUGUST 17, 2016

If there were only one email campaign we could send for 350+ of our online retail and eCommerce customers for rest of their lives it would be this one…. The cart abandonment campaign. In this post we’re going to explain our process for how we double the amount of revenue this campaign generates. Running a Hold Out Test.

Campaign 74

Campaign Process A/B testing CTR 74

ConversionXL

AUGUST 1, 2017

Second, the costs of a loyalty strategy are easy to account for – it’s easy to add up costs for support, technology, campaign costs, etc. The Tenets of A/B Testing from Duolingo’s Master Growth Hacker. But in more traditional retail as well as ecommerce, you may be more familiar with loyalty programs. Go overboard.

Customers 114

Customers A/B testing User Experience B2C 114

ConversionXL

AUGUST 1, 2017

Second, the costs of a loyalty strategy are easy to account for – it’s easy to add up costs for support, technology, campaign costs, etc. The Tenets of A/B Testing from Duolingo’s Master Growth Hacker. But in more traditional retail as well as ecommerce, you may be more familiar with loyalty programs. Go overboard.

Customers 91

Customers A/B testing User Experience B2C 91

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Acoustic Campaign (via Acoustic). Product overview.

E-commerce 120

E-commerce B2C Manufacturing CRM 120

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. Launch: set the campaign live. Learn: identify tripwires and optimize the campaign continuously. Don’t just implement findings—you need to A/B test first. Insights > Ideas > Prioritization > Tests. What is it?

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90