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3 low-cost tools for data-driven marketing: Best of the MarTechBot

Martech

Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns. It involves collecting and analyzing data from various sources, such as customer demographics, behavior, preferences, and purchase history, to gain insights into customer needs and preferences.

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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

How B2C marketing automation differs from B2B Both B2B and B2C marketing automation help you, as a marketer, maintain contact with prospects and customers while reducing manual labor. Focus B2C automation prioritizes the customer journey. Automated messages use customer data to target specific needs and interests.

B2C 95
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How to Write Sales Emails People Want to Read

Highspot

They usually aim to create new or repeat customers, speed up the sales cycle, or encourage recipients to take immediate action. Sales Pitch Emails Sales pitch emails detail what you offer, why it is excellent, and the value it brings to the new customers. Add a Clear CTA What is it that you want the potential customers to do?

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How to Setup a Successful Lead Nurturing Campaign

ClickFunnels

The good news is that, with the right lead nurture campaign, you can turn those visitors into leads and then into customers… systematically. Understand Your Dream Customers. Answer the following questions about your dream customers — the people who you’d most love to buy your products/services…. That’s the bad news.

Campaign 242
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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

In this post, you’ll learn how to overcome the challenges and reap the rewards to collect subscribers, users, and loyal customers. . We’ll look at where email fits in the customer journey and walk you through how to create a strategy that fits your customer lifecycle. Customer journeys are rarely linear.

Customers 136
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Email Open Rates: Which Benchmarks Matter Most?

Outreach

To help you leverage email metrics to better gauge buyer sentiment, we’ve compiled a guide to email metrics and how they reflect customer behavior. What is Email Open Rate? What is Email Open Rate? Email open rate is the number of emails opened divided by the total number of emails sent. Click-through rate.

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Revamp Your Sales with a Winning Email Marketing Strategy

Lead Fuze

Use customer data smartly—not creepily—to tailor messages towards specific interests and needs. It makes customers feel seen beyond their email address—a step closer to becoming not just subscribers but fans who engage because they relate. So why send emails without testing what works best?