The 5% Institute

JULY 25, 2023

Harnessing the Power of Stories Utilize the “stories” feature on platforms like Instagram and Facebook to provide behind-the-scenes glimpses of your business, product launches, customer testimonials, and more. A/B Testing Continuously test different elements of your email campaigns, such as subject lines, content, and CTAs.

A/B testing 52

A/B testing Lead generation Click Through Rate Campaign 52

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. Growth marketing is about process over tactics. The growth marketing process is all about rapid experimentation, learning, and adaptability.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

ClickFunnels

JANUARY 31, 2022

It was soft-launched in October 2016 as Instasuite, opened to the public in April 2017, and rebranded to Kivyo in December 2017. Split testing. Split testing, also known as A/B testing, is a method for optimizing web pages for conversions. Claim 14 Days Of ClickFunnels For FREE! What is Kyvio? No problem.

Price 219

Price Commission Referrals A/B testing 219

Search Engine Land

APRIL 18, 2023

Defining SEO and PPC In a nutshell, SEO stands for “search engine optimization” and is the process of improving your website to increase its visibility on Google, Bing and other search engines. PPC, or pay-per-click, are the ads that appear on a page of search results (typically in premium positions). SUBSCRIBE See terms.

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101

ConversionXL

FEBRUARY 27, 2019

As with conversion rates , a “good” open or click-through rate is one that’s better than what you’re getting right now. It’s to identify the reasons behind your customers’ or your clients’ decision-making process.”. All the considerations—and potential pitfalls—of running other A/B tests apply to email.

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

MAY 6, 2014

In 2012, I launched a kind of ‘Groupon deal for musicians’, where I gave away $1,250 worth of products, including recording time, iTunes distribution, and a guitar string endorsement deal for just $69 for 100 hours only. tailor your offer to your audience or… B.) Adding more to the package actually reduced my conversion rate.

A/B testing 132

A/B testing CTR Contract Click Through Rate 132

ConversionXL

AUGUST 17, 2016

In this post we’re going to explain our process for how we double the amount of revenue this campaign generates. This is, in a way, an ultimate guide (overused though the term is), so here’s a short table of contents if you’d like to jump around: How To Run A Holdout Test. How to Capture More Emails in the Checkout Process.

Campaign 74

Campaign Process A/B testing CTR 74

ConversionXL

APRIL 3, 2019

This enables a continuous, individual decision-making process. Which one of the two button colors is better?”): We should by doing hypothesis testing instead, which includes a much more detailed description of the thinking behind the experiment. Find the smallest steps to test the riskiest assumptions quickly. Do your research!

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

JULY 21, 2022

Focus on these four priority steps to avoid sales and marketing misalignment : Define and understand your target audience; Create core messages to speak to your target audience; Define shared terms and internal language; Create a process for working with leads. Test processes regularly to see which segments respond best to your marketing.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

Hubspot

AUGUST 22, 2012

On HubSpot's website, for example, we've noticed that the longer a CTA design appears on our site, the lower and lower its click-through rate becomes. Updating CTA designs can definitely improve dropping click-through rates, but it won't do much if the offer you're touting is outdated itself.

Conversion 66

Conversion A/B testing Click Through Rate Promote 66

ConversionXL

NOVEMBER 18, 2014

Experian found that confirmation emails had average click-through rates from 12 to 20 percent, approximately five times the rate of bulk mailings. The same trend held across any email metric including open rates, revenue-per-email and transaction rate. This email averages a 72 percent open rate.

Click Through Rate 124

Click Through Rate E-commerce Retail Cross-sell 124

ConversionXL

NOVEMBER 14, 2011

4 step process to start designing your landing page. Such URLs often generate better than normal click through rates on targeted Google PPC ads. A searcher who types ‘oil rig job offers’ is more likely to click on an ad with a keyword URL. They do automatic A/B testing for you. Long or short?

Process 116

Process Consult A/B testing Promote 116

Hubspot

MAY 27, 2015

An internal team, freelancer, and agency will have different processes that will affect the schedule. If you plan to hire an outside developer, whether it’s a freelancer or through an agency, add in a 30- to 60-day window research and select the right one. Schedule several weeks for this process. 2 Weeks Before Launch.

A/B testing 71

A/B testing Launch Click Through Rate Start-ups 71

ConversionXL

APRIL 3, 2018

60-80% open rates and click through rates. Understand-decide-prototype-finalize-launch (data and research at beginning, decide on targets in middle, QA before launch). Dropbox: first achieved growth through virality. So they optimized referral process. You need to have a s tandardized process.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

FEBRUARY 28, 2017

By running a smoke test. What is a smoke test? The term smoke test was most recently borrowed from the computer programming world. Dan’s four step process might look something like this, when applied… How do you come up with or choose the right idea? Smoke test it and move on. via DanMartell.com).

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

JANUARY 31, 2014

To know for sure, look at the ads pointing to that page that receive the highest click through rates. Sidetrack: What Are The Elements of a Viral Pre-Launch Page? and rate gut level responses on a scale of 1 (low) to 4 (high). Click here for more on this process. Click Fear & How To Avoid It.

A/B testing 134

A/B testing E-commerce Conversion Up-sell 134

ConversionXL

APRIL 29, 2014

I’m Sean Ellis & I’d like to tell you how Conversion Rate Optimization played a critical role as the growth engine for the companies I’ve worked with. I’m going to lay out the specific tests & processes I’ve used to grow these startups into incredibly valuable businesses. Why is this?

Engineering 117

Engineering Growth Conversion A/B testing 117

ConversionXL

JULY 22, 2021

302s are useful for purposes such as A/B testing, where you want to trial a new template or layout. Canonical tags can be added directly to the <head> section in the page code of additional pages (not the main page) or if you’re using a CMS such as WordPress or Magneto, plugins like Yoast SEO that make the process simple.

User Experience 162

User Experience UX CTR Engineering 162

ConversionXL

NOVEMBER 14, 2011

4 step process to start designing your landing page. Such URLs often generate better than normal click through rates on targeted Google PPC ads. A searcher who types ‘oil rig job offers’ is more likely to click on an ad with a keyword URL. They do automatic A/B testing for you. Long or short?

Process 82

Process Consult A/B testing Promote 82

Search Engine Land

JANUARY 11, 2024

Microsoft is launching a new AI-powered solution that automatically generates banner ads in seconds. The generative AI tools ensure that these creatives conform to each retailer’s style guide, streamlining the process and minimizing the necessity for manual resizing or frequent adjustments. Why we care. Automated optimization.

Retail 114

Retail A/B testing Click Through Rate Launch 114

ConversionXL

MARCH 24, 2016

A/B testing, then, is an attempt at establishing some form of causal inference. In conversion optimization, there tend to be some common predictive metrics, such as the following that Brian Massey outlined on the Conversion Sciences blog : Bounce rate on landing pages. Click-through-rate on key internal pages.

Conversion 77

Conversion A/B testing X-functional Technique 77

Salesforce

FEBRUARY 19, 2024

Here are the key ones you should keep an eye on: Click-through rates (CTR) Clicks are the foot traffic of the digital world. The higher the click-through rate, the more people are strolling around your “digital aisles.” Do A/B testing Building marketing strategies can be time consuming.

A/B testing 113

A/B testing Click Through Rate Campaign CTR 113

ConversionXL

FEBRUARY 26, 2014

Note from the editor: We talk a lot about conversion rate optimization, and how it’s about showing the right people, the right thing, at the right time in order to get more out of your website. Our very best day for conversion rate is Friday, but it’s also the lowest click through rate days.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Prospect trial to conversion rates fell with the longer trials. Having established this, a third experiment would test new copy and messaging.

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

Salesforce

APRIL 16, 2024

Implement a sign-up form on your website, social media profiles, and during checkout processes to capture leads at various touchpoints. Automation tools are a huge benefit in digital marketing for small business, because they can help you streamline the process of sending targeted email campaigns based on subscriber behavior.

Objectives and Key Results 110

Objectives and Key Results Click Through Rate Campaign Promote 110

ConversionXL

NOVEMBER 28, 2022

This resulted in a low average cost-per-click of $0.21 , with a 1.2% click-through rate, of which 3.4% million two-second views, and a click-through rate of 17.74%. This helps extend the reach of your content, boosting channel engagement in the process. What are TikTok Ads?

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

ConversionXL

FEBRUARY 3, 2022

At launch, marketing is based on customer behavior related to the problem your product solves. Test your UVP using: A/B testing. Split-test the top candidates and measure sales conversions, lead counts, click-throughs, etc. Pay-per-click advertising. Score the UVPs (and go with the best ones).

Growth 102

Growth Product Objectives and Key Results User Experience 102

Hubspot

FEBRUARY 28, 2020

As the days of the "wild, wild west" ended, my team, limited to a small group of people as we proved our worth, began creating a web management process. When determining our KPIs , we debated between using click-through-rates, conversion rates, or estimated revenue. Plan your operating model.

User Experience 97

User Experience Click Through Rate A/B testing Conversion 97

SaaStr

MAY 28, 2019

Derek Anderson : Leslie, I know Atlassian that after every single event that you run, you have a huge survey rating, NPS, process gathering feedback. Could you talk about the role the feedback plays in Atlassian’s process of helping these people? So we just want to keep the balance more towards what we give them.

Product 67

Product Start-ups B2C Growth 67