The 5% Institute

JUNE 19, 2023

Develop content that educates, entertains, and inspires your target audience. Utilizing Referral Programs Referral programs can be a powerful tool to generate sales while leveraging the loyalty and satisfaction of your existing customers. How can I measure the effectiveness of my sales strategies?

Objectives and Key Results 52

Objectives and Key Results Referrals A/B testing Sales 52

ConversionXL

SEPTEMBER 1, 2020

Meaning: T = Traffic CR = Conversion Rate AOV = Average Order Value G = Growth. Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth. In this phase, focus on upsell campaigns and review your current educational materials.

Customers 132

Customers Referrals Campaign A/B testing 132

ConversionXL

NOVEMBER 23, 2022

Real conversations with good people. On the other hand, demand generation , on the other hand, uses a long term, education-focused strategy. Don’t sleep on assisted conversions: these are any pages that are visited on the path to a website conversion. Andrei Faji, Engagement Marketing @ PandaDoc. Great talks.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Hubspot

SEPTEMBER 30, 2020

A/B testing functionality. A/B testing. Easily see your revenue, conversions, etc. A/B testing functionality embedded in most features. A/B testing functionality is limited. A/B testing and optimization features. Webinar pages (you need to integrate with a 3rd party tool).

A/B testing 101

A/B testing Price CRM Campaign 101

Lead Fuze

JUNE 30, 2023

We’ll also discuss maximizing referrals, leveraging software tools like HubSpot, co-marketing collaborations, A/B split testing, website popups and webinars. It’s like having a conversation with a potential customer, but without the awkward small talk. This is where lead scoring comes into play.

Lead generation 52

Lead generation Cold Call Referrals CRM 52

ConversionXL

FEBRUARY 27, 2019

You may send out a newsletter to build rapport and educate subscribers. To get an idea of where you are starting out, note metrics like: Open rates Click rates Unsubscribe rates Conversion rates Spam rate. As with conversion rates , a “good” open or click-through rate is one that’s better than what you’re getting right now.

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

ConversionXL

AUGUST 10, 2021

Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions. The principles you are relying on to get more traffic, conversions, and sales on your website are the same ones you should use for your Instagram accounts. Embrace social proof.

Niche 152

Niche Follow-up Intrinsic Cross-sell 152

Veloxy

SEPTEMBER 5, 2023

And two, sales tactics are not just learned in the classroom – it’s a never ending journey of ‘sales-education’. Track your template and script analytics, and A/B test when possible. It’s your guiding star in navigating conversations, in recognizing when to push and when to pause. Spoiler: It’s a game-changer.

Inside sales 130

Inside sales Pipeline Quota Cold Call 130

ConversionXL

JULY 25, 2016

Each time you integrate with a new tool, add new social media buttons, and make other changes to your site in an effort to get more traffic and more conversions, you are likely to check your site more frequently. The solution, again, is to remove redirects or ensure referrals are passed through on every channel you can control.

Referrals 85

Referrals A/B testing Campaign Start-ups 85

ConversionXL

JULY 21, 2022

This makes the right data harder to locate, resulting in poor conversion rates that affect revenues and dampen company culture. Divide people by physical and socioeconomic factors: age, location, gender, ethnicity, education level, income level, etc. Test processes regularly to see which segments respond best to your marketing.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

Lead Fuze

MAY 26, 2023

Educate yourself about different social media platforms used by people from various demographics. Step #3: Acquire new customers through referrals, attending events, and connecting with other professionals wherever possible. Set up goals and track conversions. A tool like FreshBooks can help with invoicing and tracking payments.

Niche 98

Niche Finance Negotiate Technique 98

ConversionXL

NOVEMBER 18, 2014

The new emails saw a 111 percent higher conversion rate than existing sales or alerts emails. Confirmation Emails Provide the Opportunity to and Challenge of Having a One-on-one Conversation. Step 2: Show Micro-conversion Actions (Trial Sign-up, Event or Info Product) as Progress Towards a Goal. Image from MarketingSherpa.

Click Through Rate 124

Click Through Rate E-commerce Retail Cross-sell 124

SalesHandy

JUNE 5, 2020

The goal of having a lead nurturing as a process is to educate your leads concerning their problems and needs progressively. It will help you gain their confidence and begin conversations around your product. Also, track conversion rates at every stage of the sales cycle along with the bottom of the funnel conversions.

Growth 80

Growth Objectives and Key Results Follow-up CRM 80

ConversionXL

OCTOBER 1, 2022

They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. Demand generation helps you influence buyers where they’re having those conversations and in those unattributable spaces. They’re arriving with intent to buy.

A/B testing 103

A/B testing B2B Trust Follow-up 103

Salesforce

APRIL 16, 2024

These strategies help SMBs establish a strong online presence, engage with target audiences, and drive conversions – all while staying within your budget constraints. When you understand your audience’s preferences, you can craft content that educates, entertains, or inspires, building trust and loyalty over time.

Objectives and Key Results 110

Objectives and Key Results Click Through Rate Campaign Promote 110

ConversionXL

APRIL 29, 2014

I’m Sean Ellis & I’d like to tell you how Conversion Rate Optimization played a critical role as the growth engine for the companies I’ve worked with. I’m going to lay out the specific tests & processes I’ve used to grow these startups into incredibly valuable businesses. How important is CRO?

Engineering 117

Engineering Growth Conversion A/B testing 117

Hubspot

OCTOBER 17, 2018

They experiment and experiment until they find something that multiplies growth by 10, 20, or 40x, instead of doing large projects that increase conversions in small increments. But if you’re already testing certain marketing variables and learning from the outcomes, you're executing "growth hacking" without the label.

Growth 100

Growth Objectives and Key Results A/B testing Campaign 100

PandaDoc

JULY 6, 2022

A sales funnel is nothing more than a visual pipeline of how a lead is ideally supposed to make its way to conversion. This is where you educate potential customers about all the ways in which you differ from your competitors, the kind of value you offer, and the benefits they’d reap by buying your product/service.

Customers 98

Customers Sales Referrals A/B testing 98

ConversionXL

NOVEMBER 17, 2022

For A/B testing: Google Optimize 6. By analyzing a buyer’s browsing and purchase history, Amazon makes an educated guess on products that the person will also like: This helps them personalize the customer experience. Conversion rate. Learn how to measure your conversion rate to accurately calculate growth.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

OCTOBER 4, 2021

Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . At the conversion stage, just before purchase, your aim is to hammer home why your product is perfect for your prospect. Providing valuable content or assets is a clever way to build trust and familiarity.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

ConversionXL

SEPTEMBER 18, 2019

Some 44% of companies spend more than $10,000 a year on A/B testing products alone—many spend far more.). An in-house team often can’t launch multiple tests because their plates are full. Once your in-house team maxes out conversions for that funnel, what will they do next? Conversion rates are low—or unknown.

Process 94

Process Objectives and Key Results A/B testing Referrals 94

Hubspot

MAY 6, 2021

Different from the buyer's journey or conversion funnel, lifecycle marketing considers a customer long after they make a purchase. As the top of your conversion funnel, it’s your chance to capture people’s attention and reel them further into your funnel. Conversion. Referral programs for people who bring in new customers.

CTR 101

CTR Campaign Retail Promote 101

ConversionXL

OCTOBER 17, 2012

These seven email remarketing tactics are based on proven campaigns that increase your conversions. This single email has increased their conversions by 15%. Killer tactic #4: Educate them for FREE. In today’s online world, one marketing trick that works is education. Vero] A/B testing isn’t just for your landing page.

Campaign 104

Campaign Conversion E-commerce Education 104

ConversionXL

OCTOBER 31, 2014

Armed with these details, you can making more educated decisions about how to serve your audience. You can even see that it’s the highest converting page in terms of volume of conversions. So you’re left with your #1 page for traffic and conversions as a basically meaningless “no s**t” statistic. You know, like this home page!

Start-ups 134

Start-ups Follow-up Conversion Referrals 134

ConversionXL

APRIL 3, 2018

CXLLive #conversion pic.twitter.com/qVYFcGhnD4. previous conversations, facebook, intercom…). intimate communication is how we actually have our conversations, not email, or ads. So they optimized referral process. You can use AI even when you haven’t mastered traditional testing. from each of the speakers.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

OCTOBER 19, 2021

If you want to increase traffic, look at actions such as clicks, referral traffic, and conversions. The tone of its content on Facebook is conversational but professional and benefit-driven: On Twitter , its tone is conversational but more quirky and fun. . Research the competition. Take Salesforce. Image source.

CTR 134

CTR Follow-up Networking Conversion 134

ConversionXL

MAY 29, 2014

Obviously, frustrating users isn’t the way to increase conversions. Oli Gardner, co-founder of Unbounce, calls this “Conversion Momentum,” which is starting the conversation on one channel (like a blog post/ email/ or organic search result) and continuing the conversation on the landing page. image credit.

UX 113

UX User Experience Conversion A/B testing 113

SalesHandy

AUGUST 22, 2022

The process of lead generation entails educating your leads about your company and the product and services it offers. If your marketers and sales folks are spending too much time chasing leads without any actual effective conversions then it is a colossal waste of time. Get Referrals Through Your Existing Customers.

Lead generation 52

Lead generation Technique Follow-up Objectives and Key Results 52

ConversionXL

MAY 29, 2014

Obviously, frustrating users isn’t the way to increase conversions. Oli Gardner, co-founder of Unbounce, calls this “Conversion Momentum,” which is starting the conversation on one channel (like a blog post/ email/ or organic search result) and continuing the conversation on the landing page. image credit.

UX 62

UX User Experience Conversion A/B testing 62

Hubspot

OCTOBER 9, 2019

With content-heavy websites, having repeat readership is helpful for traffic goals, conversions, and lead generation. Irina Nica, senior content strategist at HubSpot says, "There are two main ways in which high-quality backlinks can help drive more traffic to a website: boosting ranking and driving referral traffic. A/B testing.

A/B testing 78

A/B testing CTR Engineering Referrals 78

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). It's kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. 99 Marketing Terms to Improve Your Marketing Vocabulary. 2) Analytics. Hey, that was a CTA!).

Networking 78

Networking Non-Profits Engineering Follow-up 78

ConversionXL

OCTOBER 30, 2021

This can be simplified further into a three-stage model: Top of the funnel (TOFU): Awareness Middle of the funnel (MOFU): Consideration Bottom of the funnel (BOFU): Conversion. These linear marketing/conversion funnel models are based on the traditional customer lifecycle. . The conversion at this stage is them attending that webinar.

Customers 140

Customers Referrals Campaign B2C 140

ConversionXL

APRIL 3, 2019

Add to that 400 old and new faces, plenty of conversations, live music, and more than a few beers. When setting up interviews , call them “chats,” not interviews—and treat them like chats; anticipate where the conversation could go and listen, listen, listen. Test it for yourself. CXL Live is an experience. is also optimization.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114