11 Things That Work More Often Than Not in A/B Tests
ConversionXL
JULY 2, 2015
Whether you’re just starting your first a/b tests or you’re just looking for continuous and never ending improvements, these tactics are worth a look. At the very least, question your assumptions and give ‘em a test. So it’s pretty easy for us to say that most tests confirm: value prop is better than no value prop.
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