article thumbnail

Drive growth with account-based marketing

Martech

E-commerce has been on the rise for years but has had explosive growth during the pandemic. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Here’s a guide on how to do that. beforehand.

article thumbnail

Build-A-Bear using data to make itself into an all-ages brand

Martech

That’s why they launched HeartBox, an e-commerce play which the company says will let it move into “the adult-to-adult gift-giving and gift box market which has been meaningfully expanding over the past few years.” Read next: What you need to know to grow your e-commerce business. Count Your Candles.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The 8 Non-Negotiables for a Winning Product Launch

Highspot

You’ve put months of hard work into developing your new product, and now it’s time for its much-awaited debut. However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year.

Launch 59
article thumbnail

How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM

Sales Hacker

Through the mini case studies below, you will see how sales and marketing teams need more strategic focus and strategic intention behind their ABM content, messaging, prospecting, and nurturing. Drive internal discussions and create a consensus in favor of an e-commerce firm.

GTM 81
article thumbnail

5 Strategies That Are Working Well Now

SaaStr

But customers in collaboration, e-commerce, communication, fintech, eLearning, telehealth and other segments are growing faster than ever. Do you have an E-Commerce Edition? Be that product that helps them hit it. Even customers and prospects in strong segments are still under stress. Lean in there.

article thumbnail

What are Sales Leads? A Guide to Business Growth

Lead Fuze

A peek behind this curtain reveals potential customers hiding there – people who’ve shown an interest in your products or services but haven’t yet made a purchase. They’re potential customers who have shown interest in your product or service and could become paying customers with a little more nurturing.

Growth 52
article thumbnail

10 Best AI Sales Tools for 2023 to Maximize Your Revenue

Veloxy

Are you ready to revolutionize your sales process and skyrocket your team’s productivity? AI sales assistants enable automation of repetitive tasks, gain insights into prospect behavior, and improve outreach efforts. In today’s competitive landscape, the key to success lies in adopting cutting-edge technology.