The 5% Institute

JUNE 19, 2023

Engage with your followers by responding to comments, addressing concerns, and fostering a sense of community around your brand. Develop content that educates, entertains, and inspires your target audience. Identify influencers in your industry who have a significant following and influence over your target audience.

Objectives and Key Results 52

Objectives and Key Results Referrals A/B testing Sales 52

ConversionXL

SEPTEMBER 1, 2020

Following the introduction of RFM and the discovery of your best customers, identify your Ideal Customer Profile (ICP) by mixing the quantitative and qualitative data you’ve gathered alongside buying patterns from the RFM analysis. In this phase, focus on upsell campaigns and review your current educational materials.

Customers 132

Customers Referrals Campaign A/B testing 132

ConversionXL

NOVEMBER 23, 2022

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Lead Fuze

JUNE 30, 2023

We’ll also discuss maximizing referrals, leveraging software tools like HubSpot, co-marketing collaborations, A/B split testing, website popups and webinars. Maximizing Referrals for Lead Generation Besides lead scoring, another effective strategy is leveraging referrals.

Lead generation 52

Lead generation Cold Call Referrals CRM 52

ConversionXL

FEBRUARY 27, 2019

Customers who buy through email spend 138% more than those who don’t sign up for email offers. You may send out a newsletter to build rapport and educate subscribers. Want them to read an educational article? And they’ll probably pick up a face scrub and some bath bombs while they’re at it.). Want them to try your app?

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

Veloxy

SEPTEMBER 5, 2023

And two, sales tactics are not just learned in the classroom – it’s a never ending journey of ‘sales-education’. New sales strategies, practices, approaches, and techniques are always springing up like wild shrooms, not to mention the new virtual office environments. If you don’t keep up with the changes, it’s easy to get left behind.

Inside sales 130

Inside sales Pipeline Quota Cold Call 130

CloserIQ

JUNE 6, 2019

Besides, you can gather information about future prospects and people found via referral and third-party networks. Use the following methods: Interviews : Contact your clients and prospects by phone and let them know you’re conducting research so you can improve operations and better serve them. Step 1: Gather information .

Pitch 94

Pitch A/B testing Clients Sales 94

Lead Fuze

MAY 26, 2023

Educate yourself about different social media platforms used by people from various demographics. To run a successful social media marketing agency, you need to set up effective onboarding processes for new hires. Set up goals and track conversions. Are you ready to learn more? Step #4: Create UTM values ( e.g., ?utm_source=linkedin&utm_medium=social&utm_campaign=post_20230101

Niche 98

Niche Finance Negotiate Technique 98

ConversionXL

JULY 21, 2022

So the brand experience on Twitter is not joined up with Facebook or LinkedIn, and content is often pushed out to each platform with no differentiation or personalization. Forrester reports that since the pandemic, buyers now average 27 interactions when gathering information (up from 17 in 2019). Follow Amazon’s lead.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

SalesHandy

JUNE 5, 2020

The goal of having a lead nurturing as a process is to educate your leads concerning their problems and needs progressively. Lead nurturing makes up for the core of the account-based selling process by engaging leads with targeted content. Create and test follow up sequences. Why lead nurturing is important.

Growth 80

Growth Objectives and Key Results Follow-up CRM 80

ConversionXL

OCTOBER 1, 2022

Unbounce’s former CRO Michael Aagaard recommends asking customer-facing staff the following questions: What are the top three questions you get from potential customers? Hone in on friction points and run A/B tests to improve usability and conversion rate. Few of the channels that make up the dark funnel will be new.

A/B testing 103

A/B testing B2B Trust Follow-up 103

Salesforce

APRIL 16, 2024

Your aim is for people to follow you and engage with your content and promotions. Make sure to follow up and encourage satisfied customers to leave positive reviews. When you understand your audience’s preferences, you can craft content that educates, entertains, or inspires, building trust and loyalty over time.

Objectives and Key Results 110

Objectives and Key Results Click Through Rate Campaign Promote 110

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . Again, the use of “Think we’re biased?” Image source.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

PandaDoc

JULY 6, 2022

You’d compare it with other models that you like, do your research, then take the most desirable one for a test drive, and, finally — when you’re ready to convert — buy the car. and use digital marketing as well as offline marketing to drum up interest for your brand and what you’re selling. Stage 2: Interest stage.

Customers 98

Customers Sales Referrals A/B testing 98

Hubspot

OCTOBER 17, 2018

Plan experiments to test your hypotheses. Come up with two, three, four, or twelve ways of testing your theories, and how you can reach your goals. If you come up with a game-changing tactic, spread the word. Think about it -- have you ever A/B tested a subject line in an email? Set achievable goals.

Growth 100

Growth Objectives and Key Results A/B testing Campaign 100

ConversionXL

NOVEMBER 17, 2022

For A/B testing: Google Optimize 6. By analyzing a buyer’s browsing and purchase history, Amazon makes an educated guess on products that the person will also like: This helps them personalize the customer experience. sale, sign-up, or download) compared to the total number of visits. For content analysis: Parse.ly

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

SEPTEMBER 18, 2019

Some 44% of companies spend more than $10,000 a year on A/B testing products alone—many spend far more.). Test wins become revenue only after they’re deployed across the site. The two options aren’t mutually exclusive: If you hire an agency, you can lean on them to help you build and run (or speed up) an in-house CRO program.

Process 94

Process Objectives and Key Results A/B testing Referrals 94

Hubspot

MAY 6, 2021

No matter the cycle length, there are various stages that make up any lifecycle marketing plan. They’re interested and want to learn about your offerings, whether by subscribing to your email list, following you on social media, or scrolling your website. Put up a billboard or banner ad in the places your audience visits.

CTR 101

CTR Campaign Retail Promote 101

Sales Hacker

JANUARY 29, 2019

Statistically speaking, this is the point in the month when many people give up on their New Year’s resolutions. Then, don’t forget to check out our own Max Altschuler’s top sales predictions and see how they stacked up! ” Trend 3: Incorporate more data, machine learning, and A/B testing.

A/B testing 68

A/B testing Cross-sell Referrals Sales 68

SalesHandy

AUGUST 22, 2022

So when you focus your efforts on lead generation, you end up driving traffic from high-quality prospects who ultimately turn out to be high-value customers in the long run. The process of lead generation entails educating your leads about your company and the product and services it offers. Lead generation exists for a reason!

Lead generation 52

Lead generation Technique Follow-up Objectives and Key Results 52

ConversionXL

OCTOBER 19, 2021

But that doesn’t mean you can set up, start posting and watch the magic happen. So, if your goal is to generate leads, you’ll measure things like sign-ups and clicks on your cover photo CTA button. If you want to increase traffic, look at actions such as clicks, referral traffic, and conversions. Research the competition.

CTR 134

CTR Follow-up Networking Conversion 134

ConversionXL

APRIL 3, 2018

Following that can be damaging to long-term goals. No more puking up unicorns and rainbows. Positioning isn’t something marketing makes up, it’s something marketing uncovers. alexa_hubley is up and bringing tons of energy and customer marketing knowledge to the stage at #cxllive ??????????? Marketing can polish a turd.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

APRIL 29, 2014

I’m going to lay out the specific tests & processes I’ve used to grow these startups into incredibly valuable businesses. The Difference Between Testing and Unlocking Growth. Many people get hung up at the testing stage. How important is this page or funnel that I’m testing on? image source.

Engineering 117

Engineering Growth Conversion A/B testing 117

ConversionXL

OCTOBER 31, 2014

From the time you set up your account and put your tracking code on your site, Google Analytics, starts to capture and display a lot of data. Armed with these details, you can making more educated decisions about how to serve your audience. Did not finish signing up. A visitor completed a purchase and ended up on a receipt page.

Start-ups 134

Start-ups Follow-up Conversion Referrals 134

ConversionXL

MAY 29, 2014

This is the conclusion from researchers at Missouri University of Science and Technology who used eye tracking software and infrared cameras to monitor student’s eye movements as they scanned different elements of educational web pages such as menu, logo, images, social icons and the like. image credit. Main Navigation Menu – 6.4

UX 113

UX User Experience Conversion A/B testing 113

ConversionXL

MAY 29, 2014

This is the conclusion from researchers at Missouri University of Science and Technology who used eye tracking software and infrared cameras to monitor student’s eye movements as they scanned different elements of educational web pages such as menu, logo, images, social icons and the like. image credit. Main Navigation Menu – 6.4

UX 62

UX User Experience Conversion A/B testing 62

Hubspot

OCTOBER 9, 2019

To come up with content that will attract the right visitors to your website, you should know your buyer persona. Follow these five steps: Identify your buyer persona: Find out more about your audience, from job title to pain points. Besides posting on social media platforms, you can also use Instagram Stories (Hello, swipe up feature!),

A/B testing 78

A/B testing CTR Engineering Referrals 78

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). When blogging for a business, marketers should create posts that are optimized with keywords that their target audience is searching for and provide helpful, educational material to these readers. So, “bottoms up,” I suppose. 2) Analytics. 21) Context.

Networking 78

Networking Non-Profits Engineering Follow-up 78

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. To raise awareness on social media, show up where your audience is.

Customers 140

Customers Referrals Campaign B2C 140

ConversionXL

APRIL 3, 2019

When setting up interviews , call them “chats,” not interviews—and treat them like chats; anticipate where the conversation could go and listen, listen, listen. You can damage conversions, marketing, and your brand if you follow the wrong principles. Don’t get caught up in hacks. Test it for yourself.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114