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A/B testing alternatives for low-traffic websites

ConversionXL

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

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User Experience Testing: A Conversion-Focused Guide

ConversionXL

User experience is a nebulous term. The challenge comes in testing and measuring UX. That’s what this article is about: measuring and testing UX. If you’re an experience UX or conversion optimization person, this might be basic to you, but it will be a good overview for those new to the field. Does it work?

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Should You Use Navigation on Landing Pages?

ConversionXL

Let’s see what A/B testing data has to say on the matter by looking at things from both sides. Navigation links allow visitors to move around a webpage and mainly serve two purposes: Tell the user which page they’re currently viewing; Enable the user to go to another page with ease. Main navigation.

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What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce

Is the payment experience clunky? Promotions: Sometimes low conversion rates can be remedied with promotional strategies. If it’s the price that deters shoppers from making a purchase, perform a test to see if lowering the cost encourages more purchases. Are your shipping and delivery rates too high?

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Should You Use Navigation on Landing Pages? A Data-Driven Consideration

ConversionXL

However, let’s see what A/B testing data has to say on the matter by looking at things from both sides. Navigation links allow visitors to move around a webpage and mainly serve two purposes: Tell the user which page they’re currently viewing. Enable the user to go to another page with ease. Main Navigation.

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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

TikTok Ads give you the chance to put your products in front of the platform’s highly engaged user base to raise brand awareness , build relationships and increase sales. Rather than disrupting the user experience , they fit seamlessly with it. Beauty brand Too Faced , for example, used a Brand Takeover to promote its lip gloss.

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